Occulus Positioning V3 3
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Transcript of Occulus Positioning V3 3
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Why are Weather Networksthe most popular (non; Search,Social Media, Gov’t) websites inNorth America?
You can’t change the weather!
Occulus Inc.
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However……….what you can change is how you react to the informationprovided and how you manage your activities.
As Peter Drucker said………
Occulus Inc.
In their 2012 ‘Optimizing Win Rates’ research report on 1,500+ companies, CSO Insight’s found that on average, of the deals that were Forecast to WIN, the net results were:
• WON 46%• LOST 30%• NO DECISION 24%
www.CSOInsights.com
CSO Insights
4Occulus Inc.
In their 2012 Report, ‘Lead-to-Win 2012’, The Aberdeen Group found that of the companies in the research, that;
• 29% said they did not have sufficient visibility into and control of the sales pipeline
• 48% said they didn’t convert enough leads into sales
www.Aberdeen.com
The Aberdeen Group
5Occulus Inc.
Sales Reps Are spending over 50% of their time pursuing deals that;1. Are not real (No Decision = 24%), or2. They won’t win (LOST = 30%)
Sales Management 3. Does not have enough visibility into the
pipelineto track deals (29% of companies)
2. Sales Reps are not converting enough leads intosales (48% of companies)
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The Bottom Line
Occulus Inc.
Prospects
QualifiedProspects
Customers
Why is this happening?
Sales Cycle
25%
50%
70%
80%
90%
Closed 100%
Lack of definable and measureable KPI’s.
Lack of visibility of opportunities once they are in the pipeline.
No methodology to track the progress of the opportunity.
Highly subjective assessment of the quality of opportunities.
Inconsistent definitions of quality of opportunity across sales force.
No methodology to identify low probability opportunities.
?
Suspects
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1. Low forecasting accuracy.2. Not enough qualified opportunities in the
pipeline3. Too many “No Decisions”4. Too many opportunities slip into next
Quarter5. Too much time wasted on low quality
prospects 6. End-of-Quarter panic/challenges7. Not enough NEW business8. Not enough time to coach sales reps9. On-Boarding of new hires takes too long
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Sales Management Problems/Concerns
Occulus Inc.
Suspects
Prospects
Customers
How do you fix this Problem?
Sales Cycle
Closed 100%
By tracking opportunities from first contact, to close.
By providing assessments based on quantitative analysis.
By qualifying opportunities on Winning and Close Date
By identifying low probability opportunities quickly.
By Identifying KPI’s (define) to track individual & group progress.
By creating a consistent set of definitions across sales force.
Phase I
Phase 2
Phase 3
Phase 4
Phase 5
Phase 6
Phase 7
Well Qualified
Qualified
Poorly Qualified
ModeratelyQualified
Extremely Well Qualified
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How does your CRM fix These Problems?
It doesn’t!
Your CRM was designed to capture customer information and account activity by sales, support. Not to track individual sales Opportunities through the pipeline. CRM’s are for data, not strategy.
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A strategic sales management system that will fundamentallyimprove how your sales teams sell and how you coach and manage them by allowing you to tracks & measure individual sales Opportunities from first contact to Close;
What is Occulus?
12Occulus Inc.
Occulus provides major benefits at all levels of the sales force:
• Sales Rep• Sales Manager • C-Suite / Executive
What is Occulus?
13Occulus Inc.
A Sales Tool that:◦ Provides a quantitative & qualitative analysis of sales
opportunities ◦ Provides an objective assessment of where the sales
rep is with an opportunity (Prob. of Winning, Prob. of closing by Close Date)
◦ Provides coaching advice to sales reps and helps them close more business (Missing Information, Action Items)
◦ Improves forecasting accuracy and reduces Close Date Slippage (CDS)
◦ Identifies low probability opportunities quickly◦ Identifies opportunities that have stalled ◦ Allows the sales rep to close deals with fewer calls◦ Allows for better and more efficient communication
with sales management on specific opportunities
Occulus is:
14Occulus Inc.
A Sales Force Management Process that:◦ Allows for better management the forecast & pipeline◦ Eliminates subjectivity from opportunity assessments◦ Provides a consistent team-wide assessment of
opportunities◦ Eliminates Close Date Slippage (CDS)◦ Eliminates End-of-Quarter surprises◦ Allows for more effectively engagement with the
Sales Reps on specific deals◦ Provides a more effective means to manage & coach
the sales teams◦ Provides Key Performance Indexes to improve sales
management & increase efficiencies◦ Provides early identification of potential problem
areas and risk
Occulus is:
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C-suite Sales Management Process that:◦ Provides visibility into the sales pipelines◦ Provides more accurate sales information◦ Provides more accurate forecast ◦ Eliminates End-of-Quarter surprises◦ Allows for better management of the sales force◦ Provides KPI’s to measure and compare sales force
performance◦ Reduces the cost of closing a sale◦ Reduces sales rep on-boarding time◦ Increases new hire revenues◦ Provides a significant year-over-year ROI
Occulus is:
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Occulus Solves These Problems
1. Low forecasting accuracy.2. Not enough qualified opportunities in the
pipeline3. Too many “No Decisions”4. Opportunities slip into next Quarter5. Too much time wasted on low quality
prospects 6. End-of-Quarter panic/challenges7. Not enough NEW business8. Not enough time to effectively coach
sales reps9. On-Boarding of new hires takes too long
17Occulus Inc.
Customers
Suspects
Suspect To Prospect Conversion Ratio
Qualified Pipeline RatioSKEW Ratio
Close Date Slippage Ratio
Win / Loss Ratio
Current Status
Forecasting Accuracy
Phase of the Sales Cycle
Phase I
Phase 2
Phase 3
Phase 4
Phase 5
Phase 6
Phase 7
Closed 100%
Well Qualified
Qualified
Poorly Qualified
ModeratelyQualified
Extremely Well Qualified
Prospects
By Measuring:
KEY PERFORMANCE INDEXES
DEGREE of QUALIFICATION
Prob. of Closing (Time)Prob. of Winning
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1. Forecasting accuracy is low.Occulus improves forecasting accuracy by providing an
objective analysis of opportunities along 2 axes, • Prob. of Winning • Prob. of closing by the forecast Close Datethereby eliminating subjectivity and guesswork from the forecast.
2. Not enough qualified opportunities in the pipeline.The Occulus Prospecting Module allows you to define up to 5 pre-qualification criteria ensuring that only ‘real’ opportunities make it into the sales pipeline. Occulus’ ongoing and iterative analysis ensures that only those opportunities where the sales rep has a realistic expectation of success remain in the pipeline.
How Does Occulus Solve These Problems?
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3. Too many “No Decisions” Occulus identifies low probability opportunities early in
the sales cycle before time and resources are wasted on them.
4. Opportunities slip into next Quarter (CDS)By qualifying opportunities along the time axis, Occulus
will inform the sales rep (and sales manager) of the probability of an opportunity closing by the forecasted Close Date, thereby significantly reducing Close Date Slippage (CDS)
5. Too much time wasted on low quality prospects Occulus identifies low probability opportunities early in the sales cycle before time and resources can be wasted on them.
How Does Occulus Solve These Problems?
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6. End-of-Quarter surprises By combining Occulus’ 2 dimension analysis (Win & Time)
with Occulus’ SKEW measurements, end of quarter challenges and risk can be indentified early in the quarter and remedial action can be implemented.
Note: SKEW is a measure of the degree to which opportunities are forecast to close in the last week of the quarter. SKEW is also known
as the ‘hockey-stick’ effect.
7. Not enough NEW businessOcculus identifies and measures new business
opportunities and allows sales manage to set goals and track new business achievement.
How Does Occulus Solve These Problems?
21Occulus Inc.
8. On-Boarding of new hires takes too long Occulus is a simple and straight-forward sales process that is both highly intuitive and self-calibrating that will reduce the on-boarding time for new hires by up to 30%. In addition to saving time and money Occulus will also increase new hire revenues and maintain market share in new hire territories.
9. Speed of deployment.As Occulus is simple and easy to use, your sales reps can up and running in a matter of hours as opposed to days or weeks
How Does Occulus Solve These Problems?
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Integrated with your CRM or standalone, Occulus will provide you with ability to measure critical attributes of the opportunities in your pipeline and manage them more effectively.
Integrated or Standalone?
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Integrated With your CRM
Contact Information
History
Customer Analysis
Sales, Support, Marketing etc
TOTAL VIEW
CUSTOMER
CRM
FOCUS: SellingBy Opportunity- Status- Strategy- Next Steps- RISK
Opp StatusForecast DataKPI’s- SPR- QPR- SKEW- Etc
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By combining the analytic strength and opportunity focus of Occulus with the Account focus of your CRM you will be providing your sales force with an integrated process that will allow them to not only manage their accounts more effectively but close more business, maintain market share and provide more meaningful and accurate information to sales management.
Working Within Your CRM.
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Or Standalone
CUSTOMER
FOCUS:By Opportunity- Status- Strategy- Next Steps- RISK
REPORTSForecast DataKPI’s- SPR- QPR- SKEW- EtcEXPORT
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Simple question & multiple choice answer format.
Easy to use: intuitive & Graphical. Immediate: results are available immediately. Tactical: focuses on deals currently in the
forecast & pipeline. Accurate: analysis is based on the
accumulated knowledge and experiences of thousands of sales professionals, sales trainers and sales coaches; combined with rigorous statistical analysis and proprietary algorithms.
How Occulus Works
27Occulus Inc.
ProposedSolution
DecisionProcess
Relationship
Competition
Timing
Analyze
SWOTChart
Degree ofQualification
ConfidenceFactor
Low Score High
WIN 76% 82% 88%
CLOSE 62% 73% 84%
MissingInformationAction
Items
WIN / CLOSEChart
Detailed SWOT Analysis
VelocityChart
Occulus Outputs
Step 1: Enter Opportunity Data
Step 2: Answer the Questions
Type ofSale
CloseDate
Win/Close ProbabilitiesProject Name
Contact, Amount
Opportunity Description
Step 3: Run Analysis
Step 4: Review Analysis & Implement Guidance
Step 5: Update Answers& Re-Run Analysis
Occulus Iterative Analysis
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Actual End User Survey – determine value of Occulus in normal use over 1 year period
Sales reps (95+) – gave 8.9/10 rating◦ Win more business & engage prospects at higher level◦ Helped closing and forecasting accuracy, in particular the
accuracy of close date◦ provided important guidance as to how to close a sale
Sales managers (8+) – gave 9.9/10 rating◦ 40% increase in forecasting accuracy◦ 12.5% improvement in Sales Manager productivity◦ 17% increase in new hire revenues◦ 30% reduction in new hire ramp-up time◦ 32% reduction in No-Decisions deals◦ >300% ROI using Occulus
Proven Results
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“Occulus is the first tool I've ever used that has actually helped me close a deal”
“Best sales software I’ve ever used” “Forecasting accuracy is a lot better” “Occulus has made me more productive” “Makes me a differentiator with the customer, and gives me
an extra edge over the competition” “A brilliant tool, that identifies the GAP, monitors my
status” “Critical in financial planning and forecasting, for the first
time I have a trusted view into the sales process”
Testimonials: what users are saying about Occulus.
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Value of Occulus
Improved sales rep ‘Win Ratios’ Increased revenues More accurate forecasts Reduced Close Date Slippage
(CDS) Fewer sales calls to close a deal Faster ramp-up time for new
hires Increased Sales Manager
productivity Better financial results More accurate reporting
31 31Occulus Inc.
Phone:416 907 - 5902
Email:[email protected]
To learn more about Occulus and how it will benefit your sales teams, call or email us today, at:
32Occulus Inc.