Observations aw
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Observations Assign #2 - Creativity Class Alex Woo
Transcript of Observations aw
ObservationsAssign #2 - Creativity Class
Alex Woo
Location and Environment
An inviting store is more than location- trees and shade near Peet's Coffee - versus busy street near Starbucks (nearly empty)
Lighting Aids Presentation = Quality
- Overhead Ceiling Fluorescent Lights convey utilitarian cheapness (i.e. lower quality products)- Direct Spot Lights convey higher quality
Flow Matters
- Peet's: Baristas & Counter against wall Result: Open Space and Direct flow to order
- Starbucks: Counter juts into center Result: Forces customers to walk in a U to orderFewer tables, less open space
Selection => Higher Quality
More selection of better items conveys overall better quality
Employees Make the Vibe
Engaged Employees Who Use the Products Upsell More
Chain Stores Have More Security
Independent of price of products, chain stores have more security cameras - $500- $96K guitars with in this store - no cameras
