Observations About Press Releases and Business Writing

Observations About Press Releases and Business Writing

Stephen Bushhttp://www.aexbush.com

Friday, August 14, 15

http://www.aexbush.com


















Suggested Press Release “Rules” to Observe

Use “No follow” (nofollow) links Emphasize original content Include a video and image Avoid misleading claims Use third person viewpoint (she, he, they) Be concise: maximum of 500 words is best Describe “Five Ws” in 1st paragraph The “best time” to release — 8 am to 11 am Avoid Friday, weekends & Monday (usually)


What Are the “Five Ws”?

Who? What? When? Where? Why?


Press Releases and Business Writing:

Asking the Right Questions


7 Business Writing Questions

Should “free” press releases be used? What is an unsolicited business proposal? What is the best length for written content? What are white papers? How can business writing skills be improved? Why are unique images and videos more effective? What are normal fees for effective business writing?


Why Do Organizations Overlook Business Writing?

Insufficient awareness of specialized strategies Unwillingness to pay for business writing help Don’t realize that business writing help is needed Failure to ask the right questions Not enough time Unwillingness to change Indecision and confusion Lack of business writing skills


Quotes to Think About — Business Writing and Press Releases

“Writing is seeing. It is paying attention.” (Kate DiCamillo)

“The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.” (Maya Angelou)

“Writing is the best way to talk without being interrupted.” (Jules Renard)

“Easy-to-read is hard to write.” (Pam Zollman)


More Quotes to Think About — Business Writing and Press Releases

“I’m not a very good writer, but I’m an excellent rewriter.” (James Michener)

“You write to be read. That is the bottom line.” (Jane Yolen)

“Writing is easy. All you have to do is cross out the wrong words.” (Mark Twain)

“Good writing is clear thinking made visible.” (Bill Wheeler)


Doing Things Differently:New Business Writing Solutions


The Art and Science of Business Writing


Stephen Bushhttp://www.aexbush.com






To Embed, Share, Like or Tweet This Presentation, Please Visit

Stephen Bush’s SlideShare Profile

http://www.slideshare.net/aexbush






Observations About Press Releases and Business Writing

Business

Transcript of Observations About Press Releases and Business Writing