Gcsv2011 writing effective press releases-kristin wells
20
KRISTEN FUHS WELLS INDIANA HUMANITIES Writing Effective Press Releases and Pitches
-
Upload
indiana-ofbci -
Category
Business
-
view
416 -
download
0
description
This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
Transcript of Gcsv2011 writing effective press releases-kristin wells
KRISTEN FUHS WELLSINDIANA HUMANITIES
Writing Effective Press Releases and Pitches
The Press Release
From this…From this… To this…To this…
The Press Release
The Press Release
How To Write an Effective Press Release
HeadlineDatelineLedeContentThe End
Not this!Not this! This!This!
Indiana Humanities gives $15,000 in grants
Indiana nonprofits receive $15,000 in grants
The Press Release: Headline
Not (always) this!Not (always) this! (Sometimes) this!(Sometimes) this!
INDIANAPOLIS MIDDLEBURY, IND.METAMORA, IND.EVANSVILLE, IND.
The Press Release: Dateline
Not this!Not this! This!This!
Indiana Humanities is excited to announce that it has awarded $15,000 to nonprofits with incredible projects across Indiana.
Indiana Humanities has awarded grants of up to $2,000 each to 15 nonprofit organizations for projects that seek to engage the public in the humanities.
The Press Release: Lede
Important Details:Quote by executive, grantee, etc.
The Press Release: Content
About Indiana HumanitiesIndiana Humanities connects people, opens minds and enriches lives by creating and facilitating programs that encourage people to think, read, talk and listen. As a convener, leader and partner, Indiana Humanities promotes the public humanities and engages Indiana’s community of minds to create stronger, more vibrant communities. Learn more at www.indianahumanities.org.
###
Contact information:Kristen Fuhs Wells, Indiana Humanities 317.638.1500, ext. 125 or
317.435.3095, [email protected]
The Press Release: The End
TIME FOR AN EXAMPLE
The Press Release
The Press Release: Tips
Make the reporter’s job easy! Provide as much detail as possible Provide contact information (cell
#!) Provide links to your website for
more info
Follow AP Style Oct. not October one – nine; 10 + Indianapolis vs. Middlebury, Ind.
Don’t editorialize Leave out the fluff Use the quote to provide subjective
material
The Press Release: Tips
Don’t attach – paste into email! Photos available upon request
Personalize IU grad receives…
Do your research! Who is the right contact?
Send to multiple people And copy them on the press
release!
Follow-up! Don’t assume they received or
saw it.
Then What?
Then What?
Internal / External E-Newsletters
Send to your ambassadors Board members Employees Volunteer
WebsiteFacebookTwitterOp EdPersonalized pitch
GO AHEAD, GIVE ‘EM THE FASTBALL
The Art of the Pitch
The Pitch
When? Interesting, unusual, unique In-depth feature story Localized piece to a national story Outlet/journalist typically covers
this type of news You have a relationship with a
reporter
The Pitch
Do your research Soft features “On the Move,” “5
Things I Love” etc.Grab their attention!Make your case
State why this reporter / outlet / readers will be interested
Highly personalized Dear Erika, As a follow up to your recent
article on urban development…Short and sweetPick up the phone
Relationship Building
Relationship Building
Invite a reporter: To coffee To your office A special event Don’t talk about you. Ask what
they enjoy covering, what their readers are interested in, and how you can help them.
Give them what they want. Great visuals, sound bites, etc.
Throw them a tip or story idea that has nothing to do with your client or company.
