NZIPP Pro Report - Feb 2011

member magazinefebruary 2011 / V.10

PRO REPORT member magazine of the nziPP2

FEBRUARY 2011Contents

Executive Updates04 Letter from the editors

05 Presidents report

07 Commercial Directors report

08 Portrait Directors report

10 Wedding Directors report

NZIPP News11 Welcome to new members

11 Q Submission Dates

11 infocus 2011 update

12 Pricing & best Practice Seminar

Ilford Diary

13 Diary Dates for 2010/2011

Member Profile

14 Kate macPherson - mnziPP

The Missing Links16 malcolm Somerville

Cover Image:© Blair Quax - ANZIPP Wedding Category 2010 - Winner Silver Distinction - Wedding Category Epson / NZIPP Iris Professional Photography Awards 2010

Contact nz institute of Professional Photography (nziPP)

PO box 27 277 Christchurch new zealand

W: www.nzipp.org.nz e: [email protected]

We welcome your feedback and thoughts. if you have something to say, send it through to:

[email protected]

PrO rePOrT is a publication of the nziPP © nziPP 2011. all rights reserved.

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mailto: [email protected]


ContentsFEBRUARY 2011

3PRO REPORT member magazine of the nziPP

Photo Competitions18 Photography masters Cup

18 PDn Photoannual 2011

19 The Curator

19 PDn faces

19 Pano awards

Industry News20 Tom ang Seminar

21 Chase Jarvis - aerial Photography over nz

Corporate Members

21 Thanks to our Corporate members

Contents





FEBRUARY 2011

Happy new year to everyone!

after a great Christmas and relaxing new year, nziPP launched into 2011 with our first board meeting on 10th January. Some great new initiatives and developments will prove to be beneficial over the long term of professional photography in new zealand. The individual board members will report on some of the projects discussed in the following pages.

On another note, the organising of infocus has begun with it being a month earlier than last year (early august), due to the rugby World Cup. We suggest you diary these dates:

Epson / NZIPP Iris Professional Photography Awards - 04 - 06 August 2011 Infocus 2011 Conference - 07- 08 August 2011

if flying into rotorua, look at booking flights now, as they are super cheap.

Arna Wahl Davies and Nerida Ramsay nziPP marketing and Development

Letter from the Editors

Letter from the Editors

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FEBRUARY 2011


i hope 2011 has got off to a good start for you all and you managed to get a bit of a break with friends and family. Let’s hope the economy actually improves and buyers of photography have a little more to spend and bigger projects to work on than they have in the past couple of years.

if there is one constant in photography it seems we are always on a continuous learning curve learning new creative techniques and new technology. in the 90’s we had to come to grips with Photoshop. in the 00’s it was digital camera’s, color management and Digital asset management etc etc. in the 10’s it’s looking like it’s HD video production.

for me personally this year i’ve decided it’s time i got on board with HD video. i’ve kind of held back from it wondering if there really was any commercial need for a stills photographer to suddenly “become” a videographer as well. i’ve relented and just brought my first HD video capable DSLr. my first efforts suck but it’s still exciting.

There is no question if you want to remain in business as a professional photographer you must keep investing time and money in professional development. While there is no need for you to become an expert in all of these things yourself, you must at least understand the fundamentals. you can hire experts to do specialised technical work for you, but you still need to be able to direct them to attain your desired end result.

for some time now the nziPP board has recognised that just being a Qualified member is not enough to give clients that piece of mind anymore – especially if you’re new to the business or became a Qualified member many years ago. you must be able to demonstrate you operate with current best business Practice, and proven creative and technical ability.

With this in mind it was agreed at last year’s nziPP agm to work towards formalising a Continuing Professional Development (CPD) Programme and accreditation status. a formalised CPD program is something most professional organisations require their members to participate in. We want nziPP member’s clients to have piece of mind they are hiring a professional in all aspects of the business.

The nziPP board met at the beginning of January (yep we were into it while most were still on holiday – in fact russell came back from working on his tan at a beach up north especially for it!!). it was an extremely positive and productive meeting, and we’ve prepared a draft framework for accreditation and our CPD Program.

The programme will include education covering technical, business and creative aspects of the industry with participation at national and regional events, and also personally based learning. it is envisioned that members will be required to attain a certain level of points each year, but we have done our best to structure it so that it can be achieved relatively simply with little additional expense – i.e. if you attend most regional meetings or infocus as a single event you will earn most of your annual points.

Presidents Report

Executive Updates

“There is no question if you want to remain in business as a professional photographer you must keep investing time and money in professional development.”


FEBRUARY 2011Executive Updates

The framework will be sent out to regional committees shortly for discussion and over the coming months we will be working on refining it. We plan to have it approved at this year’s agm and begin implementing it by 2012. Watch this space – this will be a big benefit for all our members, and improving standards in our industry over the long term.

i’m off to shoot some more video now and then i have to learn how to edit it – as i said – a constant learning curve. and it’s great!!

regards

Craig Robertson nziPP President

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FEBRUARY 2011


Executive Updates

i trust you had a good summer break, & the phone has started to ring again with new work. most commercial photographers i know don’t get any phone calls from Christmas till later in January, when clients arrive back at work & suddenly realise their project with a february deadline is behind schedule.

i had a phone call on 27 December that i would have preferred not to get. it was at 10:34pm from the studio alarm monitoring company. They said i had multiple zones activated & asked if i wanted a guard to attend. my past experience has been that a guard can take time to arrive. as i live only nearby i decided to attend myself. upon arrival at 10:39pm i found the lights on, the lock removed & the intruders already gone. it was a very quick smash & grab, they were on site for a matter of minutes & only got a few items.

The biggest pain was having to arrange to secure the building & have the locks fixed on a public holiday. i did feel invaded, but the loss could have been so much worse had there not been such a quick response. Had they cleaned out the studio it would have been well into a six figure claim. When i called rothbury’s to lodge an insurance claim they were pleasantly surprised at the low value of the claim, it was around $6000 all up. Having a burglar alarm by itself encouraged the intruders not to hang around long, this seriously minimised the amount of gear they could grab. Having the alarm monitored meant that the studio wasn’t left unsecured for the next week until we reopened in the new year, & risk further break ins.

The one regret was that security cameras purchased in December hadn’t been installed before Christmas. The plan was to do it in first week back in the new year when things were quiet. The break in resulted in fast tracking the installation. i selected iP cameras that have infra-red (ir) capability, so they work in the dark. iP cameras use internet protocols to send the signal rather than a standard video feed like a VCr. The cameras i purchased work over ethernet or Wi-fi. i opted to use ethernet as i believe cables are always more reliable than wireless, plus i didn’t want to congest the wireless network at the studio which might slow down pushing files around between computers.

The cameras have been set up to stream video to a mac mini file server, that’s running an app called evoCam (nz$42). The app allows you to add titles, time stamps, choose image quality, file formats etc. it can even create “hot spots” that look for movement, & only record footage when triggered, saving the hassle of searching through hours of footage of an empty room. The cameras are also set up to stream video over the internet. This allows me to view live footage from any web browser, on my iPhone or iPad. next time i get a callout, i can check in real time if it’s a false alarm or not. Or if there are burglars i can remotely view them, save pictures & the file server will record their activities. in summary, the lessons i’ve learnt to minimise risk & loss are:

make sure your studio has is alarmed & have the alarm monitored •independently or at least call your mobile

install security cameras &have them record movement & allow •streaming when you’re off-site

i hope it’s the last time i have a burglary, but if they try again i’m as prepared as i can be, short of having a Taser swing down from the ceiling & fry them.

Richard Linton nziPP Commercial Director

Commercial Directors

Report



not shooting weddings i had the luxury of taking a month break over the new year, and i’m just getting back to the coalface this week. it’s always an issue of ground Hog day for me in this first stint, even if i have one of the best jobs in the world. my first sale was a goodie, and my second a non-event. in both instances i was comfortable because each party left happy with our work, and at ease with their level of commitment. it is just a numbers game, so overall we move forward. as an old fella at this game, angst at small sales is a waste of time, and my relaxed attitude in the sales room has generated higher figures.

anyway back to ground Hog day. even a cool career such as ours can have a sense of sameness about it when you are approaching 20 years doing it. So what am i going to do about keeping the spark? as much as i rave on about some things i feel are helpful (i hope), one of them i haven’t talked much about is goal Setting, because i am not so good at it. goal Setting like marketing has always seemed like homework to me. a pain in the arse!!

However if i am to challenge myself this year i don’t think i am going to be able to avoid it. interestingly my beloved wife (the real brains in our business) informed me that our annual turnover was very close to the year before, but that our margin had jumped by 30%. Laura has streamlined our business with diligence and vigor, the use of Photo One software and printing our own work playing big parts. Knowing this then has created an excitement in me to add to our bottom line. i have to go and find more work, and maybe just for fun some different types of work. now when i do this i know i don’t want to do it all myself, because to be efficient i can’t consult, shoot, sell, process etc all this extra on top of what i do now. i like selling, so that means hiring another photographer.

i don’t look at taking on someone else as another headache, but a chance to leverage their skill for an overall benefit to them and our studio. most shooters have personalities that don’t like being corralled, so it is perfect to have an independent contract situation that maintains the flexibility for both of us. We did some architectural work last year for a couple of clients with amazing homes, and have been offered more such work. it’s not what we normally do, but i would be a dick to turn it down, as it appears to be quite well rewarded. Portraits which is our thing is my big target, and my goal is a simple one. i need to find another five clients a week.

The challenge is to focus on this. even though i am a confident person, i still feel nervous in the process of creating new leads and nailing them, and if you feel the same you are not alone. The silly thing is i am almost always met with cooperation and not resistance; the only thing holding me back has always been me. One single phone call can result in another hundred grand a year, and has, so what the hell am i waiting for? nothing this year that’s for sure. because our studio systems are efficient they can handle this extra workload, and when successful we can share the added profit with an even happier staff.

Portrait Directors

Report

“Challenge yourself away from work in a way that adds to you as a person, and the spill over will probably mirror what I am experiencing.”

FEBRUARY 2011


Executive Updates

On a personal note i know this extra zing in my attitude is a result of the fitness gained from my addiction to cycling. apart from falling off, it beats my past addictions by miles!

i only mention this because the ground Hog day feeling is when there is no change. Challenge yourself away from work in a way that adds to you as a person, and the spill over will probably mirror what i am experiencing. as self employed we tend to withdraw, more from our own wellbeing than we deposit.

This year make a goal to think of yourself first and see what happens. Happy new year, or even better, Happy all year!!

Russell Hamlet nziPP Portrait Director

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So the full-on craziness of the wedding season is upon us with its late night editing, discs that finish burning as the clients pull into the driveway, and the fingers-crossed reading of the weekend weather forecast every Thursday. it’s good to be busy though, right? Jerry ghionis says “you don’t have to be the best, you just have to be better than last week.” He’s right, and it feels good to have the opportunity to be better each week.

i recently had a free friday and was offered the opportunity to second shoot for Keri-anne Dilworth in auckland. it was an experience i totally recommend, not just with Keri-anne, but second shooting in general. giving up control of pace and following someone else’s’ lead with posing and setup, frees you up to notice things you might not have otherwise seen. and it gives you the opportunity to really sharpen up those observation skills.

i think the biggest thing i notice when i second shoot for someone else is the differences between how they do things and how i do them, it makes sense that it’s the differences that stand out. and this is the key to getting the most from being a second shooter. either you incorporate their way and you’ve improved your own technique. Or you reflect and decide that you still prefer your way. either way you’ve made a deliberate choice to do the thing that works best for you and that has to be making you a better shooter, right?

i’m really grateful to have had the opportunity to second shoot a few times now with different photographers, and the thing that always strikes me is how the rhythm of the day differs. i don’t think there is a right way and a wrong way, but it has helped me recognise what my rhythm is as a shooter and in turn i can better describe my approach at my initial meetings with clients.

With so many photographers in the market i firmly believe the only way for us to thrive is to differentiate ourselves from our competitors. Second shooting for other photographers is an excellent way to improve your own understanding of what makes you different.

not to mention helping another photographer out is like insurance; they owe you a favour and you just never know when you’ll need to call it in. :-)

Nicola Inglis nziPP Wedding Director

Wedding Directors

Report

FEBRUARY 2011


NZIPP News

NZIPP News

Infocus 2011 Update: Diary these Dates!!!! Thursday 04 - Saturday 06 August 2011:epson / nziPP iris Professional Photography awards 2011

Sunday 07 - Monday 08 August 2011:infocus 2011 Conference & Tradeshow

Venue: rotorua Convention Centre, 1170 fenton Street, rotorua

Q Submission Datesfor those who aren’t qualified yet it’s time to start planning a Q submission in 2011. Once successful you’ll be able to advertise your nziPP qualification, & your profile will appear in the find a Photographer function on the nziPP website.

Mark the Q submission dates in your diaries & start planning now!

Tuesday 15 February 2011 Tuesday 17 May 2011 Tuesday 30 August 2011 Tuesday 15 November 2011

for more info see the Q Programme under Quick Links on the nziPP website.

New MembersWelcome to our new members for february:

Leanie Fereira – Student – auckland/northland

Michael Yang – Provisional – auckland/northland

Phil Yeo – Qualified – Central Districts

Using the term ‘NZIPP Qualified’Just a quick reminder that the use of this term is for those photographers who have passed the nziPP Q (Qualification) process as outlined on the nziPP website. in multi-shooter studios it is important to make it clear that the qualification is earned and held by individual photographers, not the studio as a whole.


FEBRUARY 2011NZIPP News

NZIPP NewsWEDNESDAY 9 FEBRUARY, 1.00-5.00PM

STUDIO 3D, 93 THE STRAND, PARNELL, AUCkLAND

“Just because you didn’t originally get into photography to make money doesn’t mean that you should aim to be a starving artist”

The subjects covered in this seminar by nziPP Commercial Director - richard Linton, could easily fill a fill day, and normally cost hundreds of dollars. it’s being funded in part by the nziPP auckland region as the issues being discussed affect aLL photographers and there is a desire to reach as many photographers as possible.

This will be a very fast paced in order to cover all the topics in an afternoon. What you’ll learn:

The Cold Hard facts - benchmark yourself against other new zealand •Photographer’s incomes

The real Cost of being in business - most photographers don’t even know •this, you’ll leave well informed

business Structures and methods of Paying yourself•

Tax Tips•

best business Practice - an overview of copyright, privacy, licensing, •contract and consumer law, OSH, use of terms & conditions, ethics, business systems, Dam

negotiation Tips•

estimating - how to decide how much to charge•

Case Studies & Job Scenarios - a group discussion of how others charge •for various shoots, you’ll leave much more aware of the current market conditions.

nziPP members: $45.00 Students: $45.00 non-members: $75.00

more information on this unmissable event and bookings can be made at http://bit.ly/gzn5C5

http://bit.ly/gzN5C5

FEBRUARY 2011


Ilford Diary

Ilford Diary Kindly sponsored by

CLICk ON A DIARY ENTRY FOR MORE INFORMATION.

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region.

February 2011

09 auckland regional meeting & Pricing and best Practices for Photographers Seminar

15 nziPP Q assessment Closing Date

21 Canty/Westland regional meeting

March 2011

09 auckland regional meeting


April 2011



May 2011




June 2011

06 nziPP agm - notice of meeting



27 nziPP agm - Close off for remits, nominations, & notices of motion

July 2011

06 nziPP agm - nominations, remits & notices distributed to regional Chairs



29 nziPP agm - Confirmation of Voting Delegates

August 2011

04-06 iris awards 2011

05 nziPP 2011 agm

07-08 infocus 2011

08 iris awards gala Dinner 2011


September2011



October2011


November2011




FEBRUARY 2011Member Profile

Member ProfileName: kate MacPherson - MNZIPPYour website:

www.katemacpherson.com

Camera and accessories brands:

Canon 5DmK1 and 5DmKii, 50mmf1.2, 24-70mmf2.8, 70-200mmf2.8, 16-35mmf2.8, Canon flashes, bowens Lights, mac computers.

What type of photos do you take?

i love shooting in natural light with lens flare (Weddings and Commercial).

What do you love about the professional photographic industry?

The freedom to do what i love and get paid for it…the sense of being responsible for both success and failure is pretty exhilarating.

Something that makes you grumpy?

Hangovers.

Website or blog site that you enjoy?

http://sophisticated-simplicities.tumblr.com/

Are you a collector of anything?

nope, less is more.

Name one thing not many people know about you:

i only see out of one of my eyes…a life in 2D.

Name one thing you miss about being a kid:

endless summers and choc-o-ade biscuits.

List five things you would need to survive, if left alone on a deserted island.

1. Sparkling water

2. Sunscreen for the freckles

3. a few hundred fruit trees

4. music

5. Other people ….

FEBRUARY 2011


Member Profile

Images © Kate MacPherson


FEBRUARY 2011The Missing Links

The Missing LinksSo we are now one month into a year that is short and full.

available time is already being crunched by 4 events that will moderate our opportunity.

approaching first is the budget ... we are not in good shape and there will be a further tightening of spending at a government level, and the flow through will ensure private spending continues in the debt reduction mode.

This week there were the first of Harvey norman’s inducements that shifts repayments to 2015. an almost unbelievable concept to grasp as we start 2011. imagine buying a large TV to watch the rugby World Cup, and not paying for it until the next rWC in england in 2015!

next event that will focus the mind and creative juices is the nziPP iris awards and infocus Conference at the start of august in rotorua.

Then a locked-down 2 months of rugby World Cup.

Then an election.

as photographers many of you are busy with weddings, the dates are set, it’s just a matter of shooting, processing, selling, and delivery. Then what?

business planning for photographers is not a lot different to any other business, seasonalities for weddings is a bit like dairy farming, wine making, or camping grounds.

a lot of it is motivation, seeing opportunity, and knowing when to retreat.

On December 31st a great new site was launched. The Startup Daily - daily ideas and tips for entrepreneurs - www.thestartupdaily.com. free signup for a daily message.

among the first books i noted is a new one by Seth godin of ‘Purple Cow’ fame, who is a prolific writer and presenter - www.sethgodin.com - with a great blog.

Written by Malcolm Somerville

http://www.thestartupdaily.com

http://www.sethgodin.com

FEBRUARY 2011


The Missing Links

‘The Dip- a little book that teaches you when to quit’.

“We are told to never give up, that quitting is for losers. But many people lose because they fail to quit. There are times when the smartest move is to quit. Knowing when is what separates the superstars from the mediocre. The opportunity cost of sticking it out is too great. Conserve your energy for the things you can be the best in the world at.”

Probably appropriate to consider as we head into the new year, and the best hopes and resolutions from the end of last year are losing their gloss. Quitting is not just abandoning business and getting a ‘real job’ it’s about fine tuning, abandoning some of the aspects of your business, embracing new aspects. Sometimes technology driven, sometime society driven.

at the moment i am de-junking our house ready for sale as we will move to Wellington. i am finding all sorts of stuff that relate to earlier ‘quit’ decisions i made. i still have a number of Dataton Pax units which were each used to computer control up to 4 Kodak SaV 2050/60 projectors. i used to have 16 Kodak SaV projectors and high speed lenses. i even had a few Hasselblad projectors. Technology changed all that.... i.e. digital/data projection, but also film moving to digital and morphing to incorporated moving images too. The Dataton Pax units were made in Sweden www.dataton.com and from memory cost about $4,000 each in 1993 - a lot of money then. Dataton themselves continue with devices and software that remain world leading in large display and aV production.

i also found an exercycle, which was a good intention that didn’t reach it’s potential.... so that was given away.

2011 promises a lot of activity, needs realistic intentions, and offers cautious optimism.

Cheers

malcolm


FEBRUARY 2011Photo Competitions

Photo CompetitionsThe nziPP does not endorse any of the following competitions. anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. if you do come across any competitions where the copyright is demanded by the organisers, please send details to: [email protected]

Entries Close: 17 February 2011

Don’t miss the #1 photo competition of the year. We are giving away over $20,000 in cash and prizes. Have your work seen by top, photo industry judges. The Photo annual is sent to over 5,000 creatives. use your Photo annual win to promote your photography business. Categories include:

advertising•magazine/editorial•Photo books•Photojournalism/•Sports/Documentary•Corporate Design/•Photo Products•Personal•Stock Photography•Web Sites•Student Work•Video - new!•

for more details and to enter visit www.pdnphotoannual.com/?pdnonline

Entries Close: 11 February 2011

Celebrating its 5th year, Photography masters Cup is the leading international award honouring colour photography. This celebrated event shines a spotlight on the best professional and amateur photographers in a prestigious annual contest and globally webcast event. Last year’s Photoshow attracted over 40,000 viewers from 154 countries who logged on live to see the Winners gala.

Click here for more information.


http://www.pdnphotoannual.com/?pdnonline

http://www.thecolorawards.com/index.php

http://www.thespiderawards.com/index.php

FEBRUARY 2011


Photo Competitions

Entries Close: 15 April 2011

The second epson international Pano awards is dedicated to the art of panoramic photography. advances in digital photography and software such as PTgui and adobe Photoshop has resulted in an explosion in image stitching, especially in the panoramic format. Panoramic film photography also remains alive and well.

for more details and to enter visit www.thepanoawards.com

Entries Close: 14 March 2011

entries for the annual PDn portrait photography content are now open. Portrait categories include:

a first place winner will be selected for each category. all first place winners will each receive a digital camera, a Photo Serve portfolio (worth $860), a PDn PhotoPlus international, gold expo Pass, and a Crumpler bag. Plus the winners will be printed in the august 2011 issue of PDn and in an online gallery.

for more details and to enter visit www.facesphotocontest.com/?pdnonline

Entries Close: 7 March 2011

The Search for Outstanding and undiscovered fine art Photography. Winning images will be hung in a gallery show in new york City! Categories include”

for more details and to enter visit www.pdncuratorawards.com/?pdnonline

Portraits/nudes•installation/Still Life abstract/mixed media•nature/Street Photography•

Photo essay/reportage•Student Work•

Celebrity/editorial Portraits (Studio)•environmental Portraiture•

Self-Portraits•animal Portraits•

http://www.thepanoawards.com/

http://www.facesphotocontest.com/?pdnonline

www.pdncuratorawards.com/?pdnonline


FEBRUARY 2011Industry News

Industry NewsTom Ang - Listen, Question & Createrenaissance Ltd has announced that they have organised for world-renowned photographer, Tom ang, to host workshops in february at magnummac and natcoll premises in auckland, Wellington and Christchurch.

Tom will be hosting 2 workshops in each city; the first is on Travel Photography, and the second on 10 Common Pitfalls in Digital Photography, both workshops run for 3 hours. for more information, you can visit www.yoobee.com and click on the Tom ang workshops section.

members of the public can register their interest by sending an e-mail to [email protected].

Dates of the workshops are as follows:

08 february - magnummac Christchurch•

10 february - natcoll Wellington•

15 february - magnummac newmarket •

The workshop will be divided into two sessions covering

Travel Photography•

10 Common Pitfalls of Digital Photography•

Click here for more information on Tom ang

http://www.yoobee.com/company/blog/first-tom-ang-workshops-announced/


http://www.tomang.com

FEBRUARY 2011


a special thank you to our Corporate members for their continuing support:

Corporate Members

Corporate Members

Chase Jarvis Aerial Photography over NZfrom Chase Jarvis Blog

i originally started traveling to new zealand for commercial photo and video work. Visually, there are few place on earth that exude the beauty of that place anD it has the benefit of being opposite seasonally (opposite hemisphere) from most of the brands/agencies etc that i work for. great 6 month lead time for campaign creation, media buying, etc. it’s geographically very dense with variety as well. it’s a home run for productions. as such i’ve been heading down there to shoot campaigns for many years.

it was in these travels for commercial work that i fell in love with the new zealand landscape and started a personal project aiming to capture that beauty from the air.

Click here to see full article and video.

Images © Chase Jarvis

http://blog.chasejarvis.com/blog/2011/01/chase-jarvis-raw-aerial-photography-over-new-zealand-video/

NEW ZEALAND INSTITUTE OF PROFESSIONAL PHOTOgRAPHY

www.nzipp.org.nz

http://www.nzipp.org.nz

NZIPP Pro Report - Feb 2011

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