Nyc Social Network
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Transcript of Nyc Social Network
The National Yacht Club Social NetworkThe National Yacht Club Social Network
Building a ‘Virtual’ Community to Strengthen and Building a ‘Virtual’ Community to Strengthen and Support the ‘Real’ CommunitySupport the ‘Real’ Community
GoalsBackground ContentRelationships Control Next Steps
There’s a pent-up need for members to communicate better.
2Background
I got some great photos of the other boats last night. I wish I could share them…
I had a great time crewing with these guys. When are they going out again?
I need some folks to help me sail to Niagara on the Lake…
How’d you figure out that wind shift was coming? My compliments!
You crew-bank guys were great – please come back next week!
GoalsBackground ContentRelationships Control Next Steps
What are the goals for a social network at the NYC?
3
A successful Social Network for the NYC must achieve three goals:
Allow members to discover and build
relationships.
Allow members to communicate and
share content.
Allow the club to maintain control.
Goals
GoalsBackground ContentRelationships Control Next Steps
There is a complex web of relationships between boats, skippers, crew and other members.
4
Wow – Bob is good friends with my friend Joe…
Thanks for taking those pictures of my boat! Thanks for the help, please
come back next week.
I’m new here, this really helps!
It’s like the crew bank on steroids!
I’ve made three new friends today!
Relationships
GoalsBackground ContentRelationships Control Next Steps
A dedicated social network site will help members discover and strengthen relationships.
5
A fully functional site is up and running at:http://nationalyachtclub.ning.com/
Relationships
GoalsBackground ContentRelationships Control Next Steps
Each member will be able to set up their own personal page within the site.
6Content
GoalsBackground ContentRelationships Control Next Steps
We have tools that foster communication.
7
Each member can manage a network of friends within the club.
Each member has a ‘wall’ that others can post to.
Content
GoalsBackground ContentRelationships Control Next Steps
We have tools to help share plans and memories.
8
Individual blogs
Photo and video albums
Content
GoalsBackground ContentRelationships Control Next Steps
The club has complete control over who can be a member.
9Control
GoalsBackground ContentRelationships Control Next Steps
We have a clear project ‘road-map’ for the next year.
Status Action
Build Site at http://nationalyachtclub.ning.com
Beta test with a few members
Obtain board approval
Invite more skippers and crew to join
Beta test over a full season
Review, assess and tweak
Link from main site as official network
10Next Steps