Figuring Out the Value of Social Ads - Social Marketers NYC
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Y Figuring Out the Value of Social Ads 9
description
The social advertising industry is growing exponentially. And many marketers are trying to figure out what it all means. We look at the growth of social ads, highlight some of the more frequent questions about them, and throw in plenty of wisdom from Jason Wellcome, Executive VP of Weber Shandwick, and Jason Bornstein, Marketing Manager in Customer Acquisition for Bonobos.
Transcript of Figuring Out the Value of Social Ads - Social Marketers NYC
Y Figuring Out the Value of Social Ads 9
Social media started out with no ad model in place.
Famously, Facebook avoided advertising. But that was then…
This is now.
Today, Facebook is an advertising juggernaut.
Ad revenue grew by 43% and the number of ads
rose by 39%
Collected $1.2 billion in ad revenue in Q1
#SocialMarketersNYC
Number of ads rose by 39%
And it's not just Facebook. The entire industry is growing exponentially.
64% of advertisers plan to increase their social ad
budgets this year
Social ad spending will hit $11 billion by 2017
#SocialMarketersNYC
While the money pours in, lots of marketers are facing tough questions.
:p%s “Can social ads be compared to other digital tactics like display, email and search?”
86 “Which metrics should we track?”
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“Who should own social ads within the organization?”
#=8 “Where should we focus efforts and money?”
So we went to the experts at Bonobos and Weber Shandwick for advice.
Jason Bornstein Marketing Manager
Bonobos
Jason Wellcome Executive Vice President Weber Shandwick
What is Social Marketers NYC? Expertise and insight. That's what it takes to be a social marketer in NYC - and every month we deliver. We bring together journalists, analysts, social marketers and even scientists each month to discuss trends, strategies and cultural shifts that impact our brands. Each session includes a short presentation and then a discussion with top experts. Members are encouraged to ask questions and share their own insights. And we leave plenty of time for networking with food and drinks. Join us at http://www.meetup.com/Social-marketers-nyc/
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