Nutcase 2013 interbike mediakit 09 16 13

eNutcaseInterbike Media Kit

September 2013 • Interbike Booth 4042

Media Contact:Steve [email protected]: 612. 839. 9730@ghostcomm

Zoey [email protected]

Company Contact:Michael MorrowFounder, CEO2505 SE 11th Avenue, Suite 212Portland, OR 97202Mobile: [email protected]

Nutcase, Inc.2505 SE 11th Avenue, Suite #212 Portland, OR 97202phone 866.956.8889 • fax 503.243.4572www.nutcasehelmets.com

Notes:

The History of Nutcase In a Nutshell:Nutcase started with a brainwave idea when Michael Morrow attended an Oregon State Beavers versus Oregon Ducks football game. Sketching out the design for a crazy helmet on a cocktail napkin, he picked up an old sport helmet, skewered some rubber ducks with industrial screws and set off to cause a stir in the stands. Early designs included the iconic much-copied watermelon helmet. Today that early, innovative design DNA is in every Nutcase helmet now sold throughout the United States, Canada, Europe, Japan, Korea, Taiwan, Australia, New Zealand, Chile and Argentina.

NEW SHAPE &GREAT FITImproved Coverage Contoured Shape

REMOVABLE VISORFor Sun & Rain Protection

360-DEGREE REFLECTIVITY Front & Back Logos, Straps & Spin Dial

SPIN DIAL FIT SYSTEMReflective & Removable

INTERNAL CHANNELINGAllows Airflow for Enhanced Ventilation

MAGNETIC BUCKLEAnti-Pinch & One-Hand Operation

About Nutcase, Inc. (www.nutcasehelmets.com)Founded by Michael Morrow, a former Nike creative director, Nutcase Helmets is the original designer and innovator of the lifestyle bike, snow and water helmet. Headquartered in Portland, Oregon, the company designs, creates and sells high-quality, high-aesthetic, multi-purpose sport helmets for recreational use in snowboarding, skiing, cycling, inline skating, skateboarding and a variety of water sports. The company has more than 200 specialty retailers nationwide in the United States plus retailers in Canada, Europe, Japan, Korea, Taiwan, Australia, New Zealand, Chile and Argentina. Nutcase introduces new helmet designs every year.

NUTCASE GREENLIGHTS GLOBAL LAUNCH OF GEN3 HELMET LINE

Originator of Lifestyle Sports Helmets Unveils Anticipated Third Evolution of Iconic Street Helmet Collection

INTERBIKE, SEPTEMBER 18-20, 2013 – It’s been seven years of fast track pedaling since Nutcase Helmets came up with the not-that-nutty idea of designing bike, snow and water sports helmets that people actually wanted to be seen wearing. This Spring Nutcase celebrates by launching GEN3, the much-anticipated third evolution of the brand’s iconic street helmet for bike, skate and scooter nuts.

The new GEN3 helmet combines all the tongue-in-cheek graphics, pop color and cool de-sign features of previous lines, but adds a redesigned fit, clever details and smart tweaks. An evolved shell offers a more head-hugging, contoured fit as well as improved comfort on even the warmest days with additional ventilation. Each helmet also comes with a snap-in, removable visor for year round sun and rain protection on the road; the signature Nutcase anti-pinch, magnetic buckle for easy, one-handed operation and a newly-removable spin-dial fit system for an exact, individual and comfortable fit. The GEN3 helmet also offers 360-degree reflectivity thanks to reflective straps, spin dial and logos on the front and back of every helmet.

The 2014 GEN3 line includes six new graphics - Americana, Lumberjack, Trucker Orange, Daisy Dream, Atomic Boomerang and Turtle – and two new solids - Cream and Electric Olive. Each helmet also arrives in a fully redesigned box featuring a fun, pop-out cardboard origami squirrel just because.

“Everyone has their own personal style,” jokes Michael Morrow, CEO and founder, Nutcase Helmets. “We’re here to help people demonstrate that in an easy, everyday and un-pushy way. Whether you’re commuting in a busi-ness suit, riding a half pipe or catching a little white water, there’s a Nutcase design to help you stand out and express yourself wherever and whenever.”

As part of the Global GEN3 launch, Nutcase also launches the third evolution of Little Nutty for kids. Available in one size (48cm-52cm), the Little Nutty GEN3 is made from an ABS in-jection mold shell with an Expanded Polystyrene (EPS) protective foam liner for high impact protection. Each helmet comes standard with a spin dial system for perfect fit, 360 degrees of reflectivity, a snap-in, removable visor and nine intake and exhaust vents. Available in fifteen playful graphic designs, three of which are brand new for our Spring 2014 launch - Speed Star, Turtle and Daisy Dream. Each Little Nutty has the Nutcase anti-pinch magnetic buckle for easy one-handed operation.

GEN3 adult helmets including new 2014 designs are available worldwide this spring in sizes, Small (52cm – 56cm) and Medium (56cm –60cm) and Large (60cm-64cm) for Nutcase fans and lifestyle sports nuts everywhere.

FOR IMMEDIATE RELEASEMedia Contact:

Steve Gill • COMMUNICATIONSNutcase Helmets • [email protected]

612.839.9730

See the new designs at booth: 4042.

“Nutcase is moving into the fast lane in all senses,” says Michael Morrow, Nutcase founder and CEO. “We are no longer just a bike category brand. With our expansion in the snow, water and skate categories and now the addition of MOTO, we’re proud to say we’re helping people express their unique style and stay safe wherever they choose to get outside and have fun or go about their daily commute.”

Available at an MSRP of $150.00 in four sizes, Small (55-56cm), Medium (57-58cm), Large (59-60cm) & X-Large (61cm) owners of MOTO helmets will also be able to match whichever nutty design they choose with an anti-scratch shield available in two sizes and three colors. Each shield works on a simple pivot system and can be easily removed for cleaning or switching to a different color.

NUTCASE HELMETS GEARS UPWITH FIRST MOTO LINE

Lifestyle Bicycle Helmets Originator Revs Up Offering with Scooter/Moped/Motorcycle Collection

INTERBIKE, SEPTEMBER 18-20, 2013 – Nutcase, recognized worldwide as the go-to designer of lifestyle sports helmets, this fall gears up with the global launch of MOTO, the brand’s first widely-available collection of super stylin’ scooter, mod moped and motor-cycle helmet designs.

For the first time, the new MOTO line brings to scooter, moped, motorcycle and electric bike owners all of Nutcase’s signature tongue-in-cheek graphics and guaranteed per-formance on the road to fun that has made the brand a global hit with bike nuts, water sports fans, snowboarders, skaters and families everywhere.

Available to retailers this fall for Spring 2014 sales, MOTO includes eight eye-catching de-signs, Stumptown Woody, Hypnotic, Americana, Modern Argyle, Union Jack, Retro Racer, Salt, and Pepper. Each helmet comes ready for carefree daily use, featuring an injection-molded ABS shell and Expanded Polystyrene protective inner for high impact protection with front intake vents. Removable ear pads, standard with every helmet, provide additional fit customization while smart features such as a quick-release, easy-use buckle and deluxe soft roll neck offer both practicality and comfort on the road. All Moto helmets also feature the iconic “I Love My Brain” and “Helmet Guy” logos and are DOT and ECE dual certified.




612.839.9730

To see our MOTO designs visit the Nutcase booth #4042.

“Next up is our continued expansion and growth in Europe,” adds Mor-row, “as well as the launch of MOTO, our scooter and moped helmet line and hopefully a lot of fun along the way.”

Nutcase Helmets designs and manufactures fun, graphic and performance helmets for bike fanatics, commuters, families; water helmets for white water fun; snow helmets and the all new MOTO line for owners of scooters and mopeds.

For more information on the brand, new designs and offerings, visit www.nutcasehelmets.com.

JUICY NUTCASE NEWS:WATERMELON HELMET TURNS FIVE

Nutcase Says THANKS: 25,000 Watermelon Helmets, Five Years, 25 Countries

INTERBIKE, SEPTEMBER 18-20, 2013 – Stop the presses and slam on those brakes for a second because here’s some juicy news – the classic Nutcase Watermelon helmet just got even sweeter than usual. The very first and original design to roll out of the Nutcase laboratory turns FIVE years old this month and is celebrating in style – by selling its 25,000th model worldwide.

“This is a sweet moment to savor,” says Michael Morrow, Founder and CEO, Nutcase Helmets. “The watermelon is the design that started it all but we couldn’t have done it without the thousands and thousands of Nutcase fans around the world. So before we get to work on our next fan favorite, we want to stop and say a big thank you and remind everyone that we really love their brains.”

The Nutcase Watermelon helmet was the first official Nutcase Helmet to go into produc-tion following the original prototype sketched on a napkin ten years ago and modeled by Morrow at an Oregon State versus Oregon Ducks football game. Wanting to show his true feelings for the ducks, Morrow grabbed an old football style helmet, attached some four-inch screws and skewered rubber bath ducks on top setting out for the game. Thanks to incredible and lively fan reactions to the design, the idea for fun sports helmets and the Nutcase brand was quickly born.




612.839.9730

See all our designs at Nutcase booth #4042.

Our Anti-PinchMAGNETIC BUCKLE

JustCLICK IT

ToCLOSE IT

“Nutcase and Fidlock have enjoyed an exciting, productive working relationship since 2009 which has been hugely beneficial for both parties,” says Christian Schoene, Fidlock GmbH, Germany. “Fidlock`s unique, cutting edge technology is a natural fit for the superior design of the Nutcase product range and it`s commanding position within the helmet marketplace.”

Other 2014 introductions will include a more comprehensive accessories line that will fuel Nutcase’s expansion into a true consumer lifestyle brand.

“Miriam and I created Nutcase with the intention of building a great company that is as inspiring to our customers as to our employ-ees, distributors, vendors and dealers throughout the world,” adds Morrow, speaking of his wife and co-founder Miriam Berman. “We are on a mission to create the most inspiring and beloved helmet and safe-ty gear brand in the world. Europe and our trusted partners are an important part of that mission.”

Nutcase’s new distribution partners begin work immediately on sales of existing product lines and the introduction of the Nutcase GEN3.

NUTCASE ‘NUTTY’ OVER EUROPEOriginal Creator of Lifestyle Bicycle and Sports Helmet Category

Signs New Distribution Deals; Invests Heavily in European Brand Expansion for 2014

INTERBIKE, SEPTEMBER 18-20, 2013 – Nutcase, Inc., the original bicycle and life-style sports helmet brand that started a global trend, announces extensive, new plans for the Nutcase brand in Europe. The company, which sells high-design, graphic bike, snow, water, skate and scooter helmets worldwide, has signed major, new distribution partnership deals covering all major European markets and opened a central distribu-tion center in Rotterdam, The Netherlands, to better serve fast growing European sales.

“European retailers and customers really understand and support lifestyle brands,” says Michael Morrow, founder and CEO, Nutcase, Inc. “So starting this year and beyond they can expect new designs, the launch of a whole new Nutcase line and cool accessories.”

This fall Nutcase launches the GEN3 street helmet in Europe and markets across the world. The helmet features new designs and everything Nutcase has learned about consumer preferences and practical, functional design since the brand’s launch in 2006. Like all current Nutcase street helmets, the GEN3 features the Nutcase signature mag-netic chinstrap buckle from Fidlock GmbH, a feature that has proven a huge fan favorite on more than 300,000 Nutcase helmets sold to date.

Nutcase History (www.nutcasehelmets.com)Nutcase designs, produces and distributes bicycle, skate, snowboard and water sport lifestyle helmets and accessories in more than 40 countries worldwide. The company is widely regarded as the origina-tors of infusing graphic design, street fashion sensibilities and lifestyle brand DNA into the once-failing helmet category. Nutcase introduced the now famous Watermelon helmet in the spring of 2008. The de-sign was quickly followed by 8-Ball, Swirl, Star Bright, Fly Boy, Checkerboard, Daisy Stripe, Blackdana, Dots and many more. In all, Nutcase has produced more than 150 unique, original designs.



612.839.9730

For more information visit Nutcase online at www.nutcasehelmets.com or live in our booth #4042 at Interbike 2013.

Nutcase 2013 interbike mediakit 09 16 13

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