Interbike & Health+Fitness Business 2012 Event Guide
description
Transcript of Interbike & Health+Fitness Business 2012 Event Guide
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3WWW.INTERBIKE .COM
Welcome to the ShowCOME FOR THE CULTURE, STAY FOR THE SHOW
THE INTERBIKE MISSION STATEMENTInterbikes mission is to change the world through cycling by
promoting, celebrating and facilitating the business of bicycles
While at first brush our mission may sound a little bold in its aspira-
tions, I think you will find that were actually not too far away from
achieving its objectives. Obviously changing the world doesnt come
easy, but we believe that more people riding bikes can actually have
such an impact. Whether its fighting obesity or reducing the number of
cars on the road, getting more butts on bikes helps this world and were
proud to play a part in that endeavor.
Interbike has long been one of the largest contributors to Bikes
Belong and its incredible advocacy efforts. For 2013 we are increasing
that commitment by almost 50%, making the industry show the single
biggest financial driver to getting more people on bikes in North
America. We are very proud to play such an important role but we
couldnt do it without you and your continued support of the show.
We would like to welcome you to the 31st edition of Interbike.
This years celebration is destined to go down as the largest in our
history and will without a doubt set new standards in the facilitation
of the business of bicycles and bicycle related products. There is
more celebration, education and fun planned than ever before. We
invite you to take it all in and join us in our corporate mission.
Together I know we can continue to make a difference.
COME FOR THE CULTURE, STAY FOR THE SHOW. Welcome back Interbike Nation
Pat HusManaging Director
Contents03 Welcome Letter06 Show Info08 Floorplans12 Events 17 Featured Areas19 OutDoor Demo22 Interbike University27 Sponsors36 Best in Show48 Interbike Product Showcase55 Health+Fitness Business56 HFB Floorplan
56 HFB Exhibitor List58 HFB Product Showcase
64 Interbike Exhibitor List98 Ad Index
DOWNLOAD THE MOBILE APP
Explore
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4 EVENTGUIDE 2012
SHOW STAFFSenior Vice President, Sports Group Darrell Denny
Managing Director Pat [email protected]
Sales Manager Andria [email protected]
Senior Account Executive Brian [email protected]
Account Executive Leigh [email protected]
PR & Communications Director Justin [email protected]
Marketing Director Elayna [email protected]
Marketing Coordinator Mike [email protected]
Senior Art Director Jennie Brewton [email protected]
Order Entry Manager Manny Lemus [email protected]
Order Entry Anne Hovas [email protected]
Directors of OperationsAlicia [email protected]
Cindy Sample [email protected]
Operations Managers Erin [email protected]
Sarah CookOutDoor [email protected]
Kristen [email protected]
Operations Coordinators
Lindsay [email protected]
Kirsten [email protected]
Rachel [email protected]
Emily [email protected]
President, Nielsen Expositions, David Loechner
Senior Vice President, Human Resources, Michael Alicea Senior Vice President, Business Development, Darrell Denny
Vice President, Finance, Denise BashemVice President, Operations, Lori JenksVice President, Digital, Teresa Reilly
Vice President, Manufacturing & Marketing, Joanne Wheatley
Interbike Event Guide is published by Nielsen Expositions. Editorial Offices, 31910 Del Obispo, Suite 200, San Juan Capistrano, 92675,
Phone: 949-226-5700
Interbike is a trademark owned exclusively by Nielsen Business Media. All rights reserved. c 2012 NielsenBusiness Media. All rights reserved. Printed by American Web.
Wheelers & Dealers and USA Cycling number pick-up AND CrossVegas admission ticket sales onTUESDAY 9:00 - 3:00 near Show Registrationand Outdoor Demo Shuttles.
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Show Info
6 EVENTGUIDE 2012
OUTDOOR DEMO SHOW HOURSMonday, September 17: 9:00 a.m. 5:00 p.m. Tuesday, September 18: 8:00 a.m. 5:00 p.m.
You must have a badge, badgeholder and wristband prior to going to the Demo.
INTERBIKE AND HEALTH + FITNESS BUSINESSSHOW HOURSWednesday, September 19: 8:00 a.m. 6:00 p.m. (Street Level Only)Wednesday, September 19: 9:00 a.m. 6:00 p.m.(Upper Level)Thursday, September 20: 9:00 a.m. 6:00 p.m.Friday, September 21: 9:00 a.m. 4:00 p.m.
Early Access Hours: 8:00 9:00 a.m. Thursday & Friday (by appointment only)
EARLY ACCESS HOURS8:00 9:00 a.m. Thursday & FridayEarly access hours allow for morning private meetings and appoint-ments between retailers and exhibitors. To take advantage of thisservice, you must have an Early Access Pass, from an exhibitor, toenter the expo hall between 8:00 9:00 a.m. For security purposes,no early entry will be allowed without a pass.
EXHIBITOR REGISTRATIONSands Street Level Lobby
Sunday, September 16: 12:00 6:00 p.m.Monday, September 17: 7:00 a.m. 6:00 p.m.Tuesday, September 18: 6:30 a.m. 7:00 p.m.Wednesday, September 19: 7:00 a.m. 6:00 p.m.Thursday, September 20: 8:00 a.m. 6:00 p.m.Friday, September 21; 8:00 a.m. 4:00 p.m.
ATTENDEE REGISTRATIONSands Street Level Lobby
Monday, September 17: 7:00 a.m. 5:00 p.m.Tuesday, September 18: 6:30 a.m. 6:00 p.m.Wednesday, September 19: 7:30 a.m. 6:00 p.m.Thursday, September 20: 8:00 a.m. 6:00 p.m.Friday, September 21: 8:00 a.m. 4:00 p.m.
WORKING MEDIA Working Media must register in the Press Room, Sands 301 or at the Media Registration Counter. For media information on-site phone: 817/929-8123.
BIKE LOCK UPSands Meeting Room 302(This is not an overnight lock-up)Wednesday, September 19: 7:00 a.m. 6:00 p.m. Thursday, September 20: 7:00 a.m. 6:00 p.m. Friday, September 21: 7:00 a.m. 6:00 p.m.
Important Information
Explore
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The Best of Optimal Balance!
Optimal Balance, the perfect combination of light weight, rigidity and comfort is what guides Argon 18 through its design and development process.
Our tube shapes & carbon fiber formulae are carefully engineered to optimize stiffness in each area and function of the frame & fork in perfect harmony giving Argon 18 bikes outstanding ride qualities, without compromising comfort or weight.
We provide our riders with the vehicle on which their maximum effort will translate into a fast, comfortable ride.
Try an Argon 18 bike & feel the difference Optimal Balance delivers!
Tel.: (800) 654-8052email: [email protected] www.sinclairimports.com
Booth#14047
E-118 Gallium Pro
You dont want to miss the annual Sinclair Imports Party! Thursday, Sept. 20th at XS Nightclub in Encore (part of Wynn).
Retailers stop by the Sinclair Imports booth to get your party pass!
OPTIMAL BALANCE-*()58&*()5t3*(*%*5:t$0.'035
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Events
12 EVENTGUIDE 2012
Tuesday, September 18
INTERBIKE INDUSTRY PARTY PRESENTED BY SRAMLavo Nightclub and Lounge at The Palazzo HotelTuesday, September 189:00 - 11:00 p.m.
Celebrate SRAMs 25th anniversary at theLavo nightclub and lounge at the Palazzohotel. Win a chance at 1 of 200 SRAM 25thanniversary books and party with SRAMcelebrities. All you need to bring is yourInterbike badge.
Wednesday, September 19
INTERBIKE INDUSTRY BREAKFAST PRESENTED BY BIKES BELONG AND THE NBDAMarco Polo 701-704, 801-804Wednesday, September 197:30 8:45 a.m.
BICYCLING: THE $10 BILLION-A-YEAR U.S. BUSINESSThe Plan to Get There by 2020 and What the Industry Needs toDo to Make It HappenJohn Burke, CEO of Trek and the industrystop bike advocate, will share his clear andcompelling vision for transforming bicy-cling and our industry. The goals: To increase U.S. bike trips by 500 per-cent in the next eight years To build 20,000 miles of protected bike-ways that make bicycling safe and appeal-ing for all Americans
Burke will describe the crucial role that theindustryretailers and suppliersmustplay to create an effective movement that
links bike businesses and consumers toshape a cycling-friendly future. This call-to-action presents the pathway to dou-bling the size of the U.S. bike industry anddramatically increasing your sales. This isthe one presentation you cant afford to miss.
INTERBIKE CITY FASHION SHOW: GAINING MOMENTUMPRESENTED BY MOMENTUM MAGAZINEThe LAB Fashion Show StageWednesday, September 19 and Thursday, September 2010:00 a.m.and 2:00 p.m.
Join us for the Interbike City FashionShow: Gaining Momentum. Be inspiredby the latest designs in city cycl ingapparel, accessories and city bikes thatwill be showcased at Interbike.
Head to the LAB Fashion Show Stage, graba beer at The Pub and view the latest in cityinspired apparel, bikes and accessories.
INTERBIKE TECHNICAL FASHION SHOW PRESENTED BYTHE MANN GROUP, SPONSORED BY BIKES BELONGThe LAB Fashion Show StageWednesday, September 19 and Thursday, September 2012:00 p.m. and 4:00 p.m.
New for 2012 The Interbike TechnicalFashion Show presented by The MannGroup and sponsored by Bikes Belong.Check out the latest trends and styles in technical cycling apparel, gear and bicycles. Bikes Belong will be sponsoring ahappy hour to coincide with the 4:00 p.m.show on Wednesday and Thursday. Takehome one of the looks from the Technicalshow by participating in the silent auction
to benefit Bikes Belong and bicy-cle advocacy.
BIKES BELONG HAPPY HOUR AT ASIASI Booth # 11112Wednesday, September 19 4:00 6:00 p.m.
Donate $5 to Bikes Belong and geta limited edition Kleen Kanteenstainless steel pint glass full of beer.Submit a story about how you aregiving back to bicycling and win oneof three $1,000 grants for a commu-nity bike project of your choicethrough Bikes Belong's Build Morethan Bicycles Challenge.
HEALTH+FITNESS BUSINESS HAPPY HOURHealth+Fitness Business, SNEWS HubWednesday, September 19 4:30 6:30 p.m.
Join us for the HFB Happy Hour at theSNEWS Hub located on the street level.Grab a cold one and mix it up with fellowretailers, exhibitors and members of the media while we celebrate the businessof fitness.
THE TOP 100 RETAILER AWARDS RECEPTION PRESENTED BY BICYCLE RETAILER AND THE IBD SUMMITSands 106-107Wednesday, September 195:00 6:30 p.m. Invite required
Bicycle Retailer & Industry News and TheIBD Summit will again host the nationstop dealers at a Top 100 awards recep-tion along with more than 35 Gold Starretailers. This invite only event is now ini ts seventh year. The Top 100 hasbecome an increasingly popular andimportant addition to Interbikes showcalendar. Each year Bicycle Retailer &Industry News strives to improve thequality of its selections. Overall, the mag-azine has received more than 800 nomi-nations or more than 20 percent of theindustrys current retail base.
2012 MOUNTAIN BIKE HALL OF FAME INDUCTION CEREMONYSands 205-206Wednesday, September 19 6:00 p.m.
The Mountain Bike Hall of Fame InductionCeremony will take place at 6:00 p.m.Wednesday September 19th, at Interbike,Las Vegas. The Ceremony begins just asthe first day of the indoor show wraps up.All Interbike attendees as well as the publicare encouraged to attend.
New Belgium Brewing Company, the mak-ers of Fat Tire Ale and many other greatmicro-brews, will provide the libations. The 2012 inductees are: Dave House, Journalism Ruthie Matthes, Racing History Gary Sjoquist, Advocacy Monte Ward, Pioneers Bob Woodward, Journalism
Events at Interbike & Health + Fitness Business
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Events
14 EVENTGUIDE 2012
CROSSVEGASDesert Breeze Soccer ComplexWednesday, September 19 7:00 p.m.
The international cyclocross season beginsin Las Vegas again this year at the incredi-bly popular CrossVegas on Wednesdaynight of Interbike. This UCI-sanctionedevent features some of the worlds top proracers and the competitive industry cuprace pitting manufacturer and retail employ-ees against one another. Shuttles to andfrom the Sands Expo courtesy of Interbike.
MOVIE PREMIERE: WHERE THE TRAIL ENDSThe Pearl Theatre at The Palms Hotel & CasinoWednesday, September 19Doors Open at 8:00 p.m. - After party with entertainmentimmediately following
Red Bull Media House in association withFreeride Entertainment are proud to presentthe world premiere of "Where The Trail Ends"at Interbike 2012. A ground breaking filmthree years in the making, Darren Berreclothand a team of the world's best take moun-tain bikes into remote zones around theglobe to break new ground. The event issupported by Interbike and Teva, and filmsponsors include Specialized, Contour, Dol-by, Troy Lee Designs, and Pink Bike.
Tickets are available in advance atwww.wherethetrailends.com - and at Outdoor Demo in the Oasis and at Interbike in The Pub (based on availability).
Thursday September 20th
IMBA INDUSTRY BREAKFASTMarco Polo 801-802Thursday, September 20Breakfast/coffee at 7:00 a.m., presentation 7:30-8:30 a.m.
In just the last two years, IMBA has pro-tected more than 2,762 trail miles from clo-sure to bicycling. Attend IMBA's annualbreakfast to receive updates on advocacyand trail building projects from around theglobe. Free coffee and breakfast items,plus special gifts for attendees while sup-plies last.
SCHMOOZAPALOOZACasanova 603Thursday, September 20 11:00 a.m. 4:00 p.m.
If your company needs to hire or wants tobuild its employment brand amongstpeers, this is the place to do it - theShmoozaPalooza! The Shmooz is job fairand professional networking event for theBike industry and it is coming to Interbikefor the first time this year. You can expectindustry leading employers and hundredsof great professionals to be on handthroughout the day. Its the in-person hiringevent of the year. It is completely FREE. Toget involved, contact Kelly at Malakye.comfor more details at [email protected] delay space is very limited and willgo quickly.
THE ALL-CITY CYCLES/PAVED PRO-AM CLASSIC AT THE CIRCULUSThe Circulus in The LABThursday, September 203:00 p.m.
Returning for its second tour of the LasVegas Strip, All-City Cycles Circulus isprimed and ready to bring indoor board-track action back to Interbike. Open ridingsessions throughout each show day willallow Interbike attendees the chance toexperience the dizzying banks of thismicro-velodrome firsthand, and specialcelebrity events designed to thrill cyclingfans of all shapes and sizes are scheduledfor each afternoon. Be sure to catch everysecond of the high-stakes action at 3:00p.m. on Thursday, September 20th, whenAll-City Cycles and Paved magazine pre-sent the 2nd Annual All-City Cycles/Pavedmagazine Pro-Am Classic featuring freecold beer.
BIKES BELONG HAPPY HOUR AT SARISSaris Booth #20055Thursday, September 204:00 6:00 p.m.
Donate $5 to Bikes Belong and get a limit-ed edition Kleen Kanteen stainless steelpint glass full of beer. Come cheer on asBikes Belong awards the $1000 grants to the winners of the Build More than Bicy-cles Challenge.
OIWC KEYNOTE AND AWARDS PRESENTATIONSands 106-107Thursday, September 204:00 6:15 p.m.
Join the Outdoor Industry Women's Coali-tion (OIWC) for its inaugural keynote andawards presentation. OIWC will recognizethe accomplishments of two outstandingwomen in the bike industry and hear fromPatrick Cunnane, President & CEO atAdvanced Sports Inc. Pat will discuss howfostering a diverse and constructive work-place is a top down initiative that can leadto a better bottom line by sharing his expe-riences and tactics. Appetizers and drinkswill be served. More info at: http://www.oiwc.org
Thank you to the event sponsors! BicyclingMagazine and Advanced Sports
THE 7TH ANNUAL TERN BICYCLES MOBILE SOCIALMeet outside the Sands Convention Center Main EntranceThursday, September 20 6:00 p.m.
The 7th annual Tern Bicycles Mobile SocialInterbike will end with a New BelgiumBlock Party at the corner of Fremont andLas Vegas Blvd in the Fremont East Dis-trict. After departing from the Sands, wellturn right on the Strip, ride to DowntownVegas, and meet at the Beat Coffeehouse& Downtown Cocktail Room. You mustsign a waiver and wear a wristband to par-ticipate in the ride. Dont want to ride? Justmeet us at the Block Party.
THE 16TH ANNUAL TRANSWORLD RIDE BMX NORA CUP AWARDSThursday, September 20
TransWorld Ride BMX will host its presti-gious NORA Cup Awards show for the 16thyear honoring BMX's number-one riders inseven categories. Chosen by the pros them-selves, this years Number One RiderAwards categories will include: Dirt, Flatland,Street, Race, Ramp, and Best Video Part, inaddition to the category of Video of the Year.The Awards show will commence during thesecond evening of the Interbike Trade Show.The Awards show is an invite-only event, butmake sure to check out the nominees, win-ners, as well as all the detailed stories, pho-tos, and video footage at ridebmx.com, orfollow Twitter or Instagram through @rideb-mx for live updates. The 16th AnnualTransWorld Ride BMX NORA Cup Awards isproud to be supported by Red Bull, DCShoes, and Interbike.CONTINUED ON FOLLOWING PAGE
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Events
16 EVENTGUIDE 2012
WE ARE BIKE MAINTENANCEweldtite.co.uk weldtite.co.uk/twitter weldtite.co.uk/facebook
MADE IN THE UNITED KINGDOM BY
DISTRIBUTED IN THE USA BY BIKESMART INC.Contact Demi Basiliades [email protected]
FOR MORE INFORMATION ON PUREVISIT US ON BOOTH 1128
SINCLAIR IMPORTS 13TH ANNUAL LAS VEGAS PARTYXS Nightclub in the EncoreThursday, September 209:00 p.m. 1:00 a.m.
Sinclair Imports is excited to announcethe 13th Annual Sinclair Imports Party!Join us at 9:00 p.m. Thursday September20th in Encore's XS Nightclub where wewill welcome over 2,200 retailers, topcycling professionals and all of Sinclair'sgreat suppliers. Last year's party was oneto remember and we know you won't wantto miss this years!
Retailers interested in attending should email([email protected]) or stop by Sin-clair's two Interbike Booths, #14047 (Argon18 / Sinclair) and #14053 (Stevens/Sinclair).
Friday September 21
LEVA BREAKFAST Sands 205Friday, September 217:30 8:45 a.m.
The Light Electric Vehicle Association(LEVA) represents the strategic interests oflight electric vehicle retailers, dealers, dis-tributors, manufacturers and suppliers topromote the development, sale and use ofLEV's worldwide. Join LEVA for breakfastto learn more. Advance reservations can bemade by emailing:[email protected]
Saturday September 22
VIVA BIKE VEGAS GRAN FONDOMandalay Bay, Las VegasSaturday, September 22
Viva Bike Vegas! Make history and bike thebright lights of the world famous Las VegasStrip and across the Historic Hoover Damin the RTC Viva Bike Vegas 2012 Gran Fon-do Pinarello presented by Vector Media inpartnership with Interbike.
Experience Tour de France Vegas style inthe only ride that takes you from the heartof Sin City to the scenic trails near LakeMead National Park and over the HistoricHoover Dam to the vistas of Red RockCanyon National Conservation Area.
Viva Bike Vegas offers four different ridesall with police escort, aid-stations, supportand gear (SAG) vehicles, timing chips, andfeatures a Beer Garden and festival afterthe ride.Register today at vivabikevegas.com
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17WWW.INTERBIKE .COM
Featured AreasCOME FOR THE CULTURE, STAY FOR THE SHOW
SMARTBAR/RECHARGE ZONEUpper Lobby
Need a place to plug in? Got a question?Cant find what you are looking for? Need torelax? Visit the Interbike SmartBar andRecharge Zone where you can charge yourdevices, find the answers to your questions,locate exhibitors and featured areas and getyour body refreshed with on-site experts whowill be applying SpiderTech tape and per-forming A.R.T. on your tired body.
CHROME URBAN YARDLocated at the top of the escalators
Lounge in a sanctuary of urban ride culture,clothing, gear and goodness. Escape themetropolis. Find shelter in the Urban Yard.Packed with everything a rider needs to sur-vive the onslaught of the city. Check out thelatest in urban bike products, buy a customT shirt at the T-Bar, watch the Chrome DJspin, grab a drink, access free WiFi, see the2012 ARTCRANK show and buy posters orjust kick back and relax with friends andenjoy the yard.
ARTCRANKChrome Urban Yard & The LAB
ARTCRANK is a show of bicycle-inspiredposter artwork that introduces people to tal-ented local artists and sends them home withaffordable, original works of art. ARTCRANKInterbike will feature original, limited editionposters by 25 artists from all over NorthAmerica all selling for just $50 each. Betteryet, $5 from every poster purchase will go tosupport World Bicycle Relief, a nonprofitorganization that uses bicycles to give peoplein developing countries access to indepen-dence and a livelihood.www.ARTCRANK.com
OIWC WOMENS LOUNGE Located at the top of the escalators
Interbike and the Outdoor Industry WomensCoalition (OIWC) are providing all attendeeswith a comfortable, easily accessible net-working area where they can meet and relax,check out the latest in womens products,
mingle with the industrys influential femaleleaders and attend OIWC featured events.
THE UNIVERSAL SPORTS MEDIA CENTER AT INTERBIKEUpper Lobby
The Universal Sports Media Center atInterbike is the on-floor press room for work-ing media and is the focus for media hap-penings and events live from the show floor.
Watch broadcasts and interviews with manu-facturers, athletes, celebrities and advocatesbeing broadcast in the Interbike studio.
TRIATHLON AMERICA TRIATHLON PAVILIONUpper Floor
Interbike brings Kona to Vegas with theTriathlon Pavilion. A destination to rechargeand discover all thats new and fast. Meet thepeople, products and performance improve-ments that will make 2013 Triathlons finestyear ever. Hosted by Triathlon America, the
Featured areas of the show
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Featured Areas
18 EVENTGUIDE 2012
Triathlon Pavilion will be the epicenter ofTriathlon Technology, the gathering place fortriathlon advocates, athletes, retailers andbrands. Attend one of several tri-specificeducational seminars along with athletesignings and other guest speakers.
BMX ZONEUpper Floor
Explore the future of BMX in the zone. BMXhas never been stronger and its future hasnever been brighter. Learn all thats newfrom the best in the business. Get to thezone and attend the on-floor BMX specificseminars taught by BMX experts.
JOB CENTER AT INTERBIKE, POWERED BY MALAKYE.COMBooth # 19006
The Job Center at Interbike, powered byMalakye.com will provide interactive list-ings of job opportunities as well as usesocial media tools to get the word outabout these job opportunities. Malakyestaff will be on-site at the Job Centerthroughout the show to assist companiesand people looking for opportunities.
THE LABImmerse yourself in a world of cyclinggenius and innovation. Interbike captures allthats new at The LAB. Bicycles, parts,accessories, fashion, Circulus, ARTCRANK,custom bikes, demo tracks and more withThe Caf and The Pub to keep you alert andwell lubricated.
DAILY RETAILER RAFFLE
New for 2012, the Retailer Raffle will fea-ture Daily Prize Giveaways, from iPads toapparel, bikes and more. Participatingexhibitors will distribute tickets to retailersin their booth during the show. Retailers willturn in tickets at booth number 999 until3:00 p.m. Wednesday and Thursday and1:00 p.m. Friday. Winners announced at3:30 p.m. Wednesday and Thursday and1:30 p.m. on Friday.
BEST NEW PRODUCT IN THE LAB AWARD
Retailers vote for Best New Product in theLAB Award and enter to win prizes and achance to win a trip to Interbike 2013. Bal-lots will be available at the prize table where
retailers can vote for their favorite new prod-uct featured at the show. Best new productwill be announced in October eNews.
CUSTOM BUILDER DISPLAY
A new addition to Interbike this year is theCustom Builder exhibit. The exhibit will bedisplayed in a main thoroughfare of TheLAB, bringing the artistic and grassrootssoul of bicycling to the forefront of the bicy-cle industry.
THE CIRCULUS VELODROME PRESENTED BY PORTLAND DESIGN WORKS, INTERBIKE AND PAVED MAGAZINEThe Circulus in The LAB
All-City Cycles Circulus, a 132 foot circum-ference, 45-degree wooden mini-velodromecelebrates urban, fixed and track bike cul-ture. Circulus makes for short, fast and funlaps. Look for competitive events and openriding opportunities at:www.interbike.com/circulus.
THE PUB
When its time to unwind and refuel, ThePub is the perfect spot for brats, burgers,and pizza and in the true spirit of an actualEnglish pub, a variety of cold beer will beavailable for consumption.
THE CAFE
With plenty of seating and many healthyoptions for food and drinks, the Caf is agreat place to relax and enjoy your lunch orquick break. Tasty options include a saladbar, sandwiches, pasta station, baked pota-to bar, sushi and Asian selections.
FASHION SHOW STAGE
Check out Interbikes two Fashion shows onthe stage as well as press conferences heldby Interbike Exhibitors. Consult the mobileapp for the up-to-date schedule.
DEMO TRACK
Take the latest bicycle for a test ride. Chosea bike and head over to the Demo area togive it a spin. Retailers must be accompa-nied by the exhibitor and all participants
must wear a helmet, sign a waiver and get awrist band. Helmets provided by Pro-Tec.
PUMP TRACK BROUGHT TO YOU BY SOMBRIO
Take a lap on the Sombrio Pump Tracklocated next to the Demo Track. All partici-pants must wear a helmet, sign a waiver andget a wrist band.
LEVA EBIKE TEST TRACK
The electric bike test track will again behosted by the Light Electric Vehicle Associa-tion (LEVA). The track, located in The LABwill allow attendees to try out the latest elec-tric offerings from manufacturers. Exhibitorswill be able to help attendees learn abouttheir product line while experiencing first-hand the excitement of riding an electricbike in a safe and convenient location. TheLight Electric Vehicle Association (LEVA)represents the strategic interests of lightelectric vehicle retailers, dealers, distribu-tors, manufacturers and suppliers to pro-mote the development, sale, and use ofLEVs worldwide. Sponsors of the track areeVox/Procycle and Easy Motion.
IPAD CONCIERGE
Got Questions? Ask one of our iHelp peo-ple located throughout the Interbike show.Equipped with iPads and the InterbikeMobile App, we will help you navigate theshow floor easily, and provide information onseminars, tech clinics, special events,lounges and other exciting features of theshow.
FOOD AND ENTERTAINMENT SPECIALS AT LAVO
TAO and LAVO will offer a complimentarycocktail with the purchase of an entre Sep-tember 18 September 21, 2012. Showbadge must be presented to qualify for offer. LAVO to offer complimentary admission toInterbike attendees/exhibitors with a showbadge, additionally, on Wednesday, September 19 and Friday, September 21,2012. TAO to offer complimentary admission toInterbike attendees/exhibitors with a showbadge on Thursday, September 20 2012. And of course the kick-off party on Tuesday, September 18.
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BOOTLEG CANYON CHALLENGEFor the first time in the history of Interbike andOutDoor Demo, were challenging attendeesto see if they can beat the time set at BootlegCanyon by Interbike Account Executive andformer Downhill World & National ChampionLeigh Donovan. Numerous prizes will beawarded for most attempts and overall fastesttime. Prizes include awesome gear from ScottSports, Oakley, GoPro, Troy Lee Designs,FOX, One Industries, Shimano, SockGuy andmore. Riders in the challenge are encouragedto visit GoPro to demo a camera, documenttheir ride and then keep the SD card.
For more information go to:www.interbike.com/downhillchallenge
HAMMERFEST HAPPY HOUR Interbike OasisMonday, September 17 - 4:00 p.m.Finish off OutDoor Demo at the HammerfestHappy Hour sponsored by Sierra Nevada.Enjoy complimentary cold beer and drinks,music, games, and fun.
RIDE 2 RECOVERY HONOR RIDEHonor Ride Las Vegas InterbikeTuesday, September 18 - 9:00 a.m.
Ride 2 Recovery, a501(c) 3, helps injuredveterans improve theirhealth and wellnessthrough individual and
group cycling. There are seven Challenges in2012 which are multi-day, long-distance reha-bilitation rides that aid the recovery processby providing a new physical challenge toinjured veterans while concurrently helpingthem to cope with mental challenges.
The rides will begin at Mandalay Bay Resortand Casino and ride to OutDoor Demo andreturn to Mandalay Bay. To sign up for the 20or 60 mile ride go to: www.active.com Honor Ride Las Vegas by September 15.
BOOTLEG CANYON, BOULDER CITY, NEVADASHOW DATES:Monday, September 17: 9:00 a.m. - 5:00 p.m. Tuesday, September 18: 8:00 a.m. - 5:00 p.m.
COMPLIMENTARY COFFEE, ICE CREAM AND BEER AT OUTDOOR DEMO:Grab a cup of morning coffee at the registration tent, cool downwith an ice cream or Popsicle in the afternoon and enjoy a beer atthe Hammerfest Happy Hour.REGISTRATION
You must have your badge and sign a waiver prior to boarding the shuttles. When youarrive at Bootleg Canyon, you dont need to check in again you are all set to enterthe demo and start riding. Complimentary bag check available at demo entrance.
SHUTTLE SCHEDULE:Monday, September 17Sands to Demo: Service every half hour from 8:30 a.m. - 2:30 p.m.Demo to Sands: Service every half hour from 2:00 p.m. - 5:30 p.m.
Tuesday, September 18Sands to Demo: Service every half hour from 6:30 a.m. - 2:30 p.m.Demo to Sands: Service every half hour from 9:00 a.m. - 5:30 p.m.
ARMAGEDON
REAPER
SIDEWINDER
OutDoor Demo EventsWHAT TO PACK: show badge, photo ID, business cards, helmet,cycling shoes, hat, sunscreen, water.
Sponsors:
19WWW.INTERBIKE .COM
OutDoor Demo
Journey south of Vegas to OutDoor Demo, where you can experience everything
in cycling, Mountain, Cyclocross, Road, Tri or BMX. Discover for yourself what
must be in your shop at the worlds largest two day outdoor bicycle demo event.
Shuttle up to the downhill course, ride the Tour de Lake Mead with 400 of your
industry peers, or tackle an XC loop on Bootleg Canyons world class trail
system. All the bikes and all the gear in one incredible place OutDoor Demo.
I ENCOURAGE ANYONE WITH DH SKILLSTO COME ON OUT AND SEE IF YOU CANBEAT A 40-YEAR OLD WOMAN WITH ADESK JOB Leigh Donovan, Interbike, Account Executive and
former World and National Downhill Champion
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OutDoor Demo
20 EVENTGUIDE 2012
TOUR de LAKE MEAD Tuesday, September 18 - 8:00 a.m. sharp!Shuttles depart from the Sands at 6:30 a.m.Join us on the annual Tour de Lake Mead.The 26 mile tour begins at OutDoor Demoand winds through scenic Lake MeadNational Park. Bring your own bike, orarrange to test one from your favorite Demoexhibitor. You must have a wristband show-ing that you have signed a waiver, in order toparticipate in the ride.
IMBA AND CAMELBAK MEMBERSHIP PROMOTIONJoin or renew your IMBA membership at theIMBA booth anytime during OutDoor Demoand receive a Camelbak hydration pack (sup-plies are limited). You'll also be eligible to win ahost of great prizes from other IMBA partners.
PARTY WITH IMBA AND CAMELBAKTuesday, September 18 2:00 - 5:00 p.m.Visit IMBA and Camelbak's adja-cent booths for cold beverages,giveaways and more. Take advantage of theIMBA membership offer and get a Camelbakhydration pack.
FOX AT OUTDOOR DEMOAs the official suspension ofOutDoor Demo, FOX will beoffering professional suspension tuning atthe FOX booth as well as up on the moun-tain. FOX has also designated the bestcross country, trail and all mountain loopswith signage to help guide riders to theappropriate terrain.
FOX will be offering VIP shuttling via FOX-equipped Ford Raptor trucks. Stop by theFOX booth to get your VIP wrist band andmake your OutDoor Demo experience thebest it can be.
5-hour Sample LLC5.1Acros Sport GmbHAction WipesAdvanced Sports IncArgon 18/Sinclair ImportsGlobalbike WipesBH Bikes BionXBMCBrompton Bicycle LtdBTI/Bicycle Technologies IntlCampagnolo SRLCamelbakCardo Systems, IncCascade DesignsChris King Precision ComponentsCirrus Cycles-BodyFLoatCo-Motion CyclesContinental TiresCONTOURCrank BrothersCulprit BicyclesCurrie TechnologiesCycles Devinci Cycle Union GmbhCytosport IncDahon North AmericaDeuter USAEaston Bell SportsElliptiGOEllsworth Handcrafted Bicycles IncENVE Composites
Fallbrook TechnologiesFatbike (9:zero:7)Felt Racing, LLC.Fenix FlashlightsFi' ZI:kFluid Sports NutritionFocus Bicycles USAFormula SrlFox Racing ShoxFull Speed AheadGates Carbon DriveGatoradeGoProGiant BicycleGirl Bike LoveH2O OverdriveHaro Bicycle CorpHighway TwoIntense Cycles IncInternational Mountain BicyclingAssociationJ & B Importers IncJamis BikesJoy Industrial Company LtdKappius ComponentsKenda USAKHS/Free Agent BicyclesKMC ChainKS LitespeedLook Cycle USALooxcie IncMad Fiber
Marc ProMarin BikesMavicMaxxis International and CSTMootsMotorex USANative EyewearNEILPRYDENow Energy BarNukeproof Oakley IncOrange Seal Cycling ProductsOsprey PacksPark ToolPearl IzumiPivot Cycles Polar ElectroPrimal WearPro-TecProbar LLCPrologoProtecQuality Bicycle ProductsRaleigh AmericaRedline BicyclesRidekick InternationalRidleyRocky Mountain Bicycles Rolf PrimaRotor Bike Components USARudy Project XX2iSanta Cruz BicyclesSave Our Soles
Seattle Bike SupplySerfasShimano American CorporationShowers Pass, IncSixSixOne.SKS GermanySmith OpticsSpank Industries Co LtdSpecialized Bicycle ComponentsSpider TechnologiesSpeedplay IncSquirt LubeSR Suntour Inc.SRAM CorporationStanley, a brand of PMITern BicyclesTektro Technology CorpThe FRS CompanyTRETTA Troy Lee DesignsVee Rubber AmericaVelo Enterprise Co LtdVP Components Co LtdWD-40 CompanyWhite Lightning Co.WTB IncX-FusionXpedoYakima ProductsYeti CyclesYurbuds Sport EarphonesZictech
List of Exhibitors LIST AS OF PRESS TIME 7/01/12
THE OASISCool down in the shade of ourspacious tents equipped with misters. TheOasis is a great place to sit and eat lunchor just relax and recharge before your nexttest ride.
THE FEED ZONELooking for lunch or need to refu-el between test rides? Try out ourexpanded food selections from avariety of gourmet food trucks.
PARK TOOL COOLING STATION Park Tool knows that people in thedesert like drinking ice cold water.That's why, in addition to bringing a full com-pliment of tools for OutDoor Demo test rid-ers in need, they rent a refrigerator truck tohand out over 7,000 bottles of refreshinglycold AquaFina water each year. Come toPark for sunscreen, handi-wipes and ashaded rest area. At the end of the day, stopby on your way to the shuttle. Find the ParkTool Oasis between the shuttle stop and theregistration area.
GIRL BIKE LOVE LOUNGELove girls on bikes? Visit usat the Girl Bike LoveWomens Lounge at OutDoor Demo! Cometo ride, refresh and party with Girl Bike Love the hub and soul of womens cycling.Product demos, giveaways, group rides andfun times.
Featured Areas:
Sponsor
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OutDoor DemoCOME FOR THE CULTURE, STAY FOR THE SHOW
TOUR DELAKE MEADStarts @ 8:00 a.m.
Tuesday, September 8
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DOWNHILL TRAIL
CROSS-COUNTRY TRAIL
ROAD LOOP
BMX TRACK
E -BIKE TEST TRACK
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OUTDOOR DEMO SPONSORS
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GOLD SPONSORS
AS OF 7-1-12
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Interbike University
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INTERBIKE 2012: SCHEDULE OF CLASSESTuesday, September 18
STRATEGIES TO WIN IN A CHALLENGING ECONOMY Tom Shay, Profits Plus Solutions12:00 to 1:30 p.m.
Think the consumer today has changed theway they do business? Absolutely. The ques-tion is whether each business has changedthe way they operate and market their busi-nesses. Tom Shay provides his insights tosmall businesses with a list of what to do,what not to do, and what to stop doing.
MERCHANDISING: SO WHOSE DEPARTMENT IS IT ANYWAY?Mercedes Ross, Merchandising Werx2:00 to 3:30 p.m.
Mercedes Ross will push your buttons andask those questions you should be askingyourself but often do not. While working withbicycle retailers she often hears thats notmy department or Im not good at thatwhen discussing store merchandising.Regardless of those sentiments, improve-ment still needs to happen in an area that isvital to your business.
C.V.S. MARKETING: CAUSE. VIRAL. SOCIAL. Tom Shay, Profits Plus Solutions4:00 to 5:30 p.m.
Traditional forms of advertising, television,radio and newspaper, are not only expensiveand often ineffective, but the audience theyreach is diminishing. Cause, viral and socialmarketing can do a better job of getting themessage to customers. Learn how to reachtodays customers effectively and inexpen-sively.
Wednesday, September 19
FOX TECH CLINIC: 2013 PRODUCT AND SERVICE8:00 to 9:30 a.m.
We will be focusing on three areas:1) Suspension 101 2) How to establish andbenefit from becoming a FOX service center3) 2013 key FOX technologies
SHIMANO TECH CLINIC: NEW SERVICE PROCEDURESFOR 2013 SHIMANO PRODUCTCasanova 6048:00 to 9:00 a.m.
An overview of the things a mechanic needsto know to service a variety of new productsfrom Shimano including Dura-Ace 9000,direct mount rear derailleurs and much more.Q & A to follow.
SRAM TECH CLINIC: THE HOUR OF POWER PRESENTED BY SRAM AND QUARQ JAMES MEYER8:00 to 9:30 a.m.
CREATING AN EXCEPTIONAL CUSTOMER EXPERIENCE:HOW TO WIN WITHOUT DISCOUNTINGPaul Saginaw, Zingermans9:00 to 10 a.m.
Frustrated by competition from big boxstores and online discounters who offerprices that you can't possibly match? Don'tget caught trying to play that game. Focuson the advantages you have as a locallyowned retailer who knows your customersand gets to interact with them in person.
CREATING A FOUNDATION: BMX AS A PROFIT CENTERIN YOUR STOREGlenn Dussl QBP/QBMX, David Wootten Stolen BikeCo. & Fiction Bike Co., Ron Bonner The Shadow Con-spiracy, Chad DeGroot Deco. & Mr. Bikes and Boards10:00 to 11:00 a.m.
BMX offers an opportunity to sell product tonew customers and expand a dealers cus-tomer base. Well talk about easy steps toapproach this category, in this 101 level sem-inar. Whether youre a dealer just getting intoBMX or a dealer that wants a better grasp onsetting the BMX foundation, well help createan organized method to introducing this cat-egory to your store.
SHIMANO TECH CLINIC: BRAKE BLEED THEORY BYSHIMANOCasanova 60610:00 to 11:30 a.m.
A detailed discussion of not just how tobleed brakes, but whats actually happeninginside them. Shimano master technicianswill share their personal tricks and demon-strate them on clear models. You will thenbe able to get some hands on practice onour funnel bled brakes.
SHIMANO TECH CLINIC: SHADOW PLUS ADJUSTMENTAND MAINTENANCE Casanova 60710:00 to 11:00 a.m.
Did you know that shadow plus derailleurscan have their friction setting adjusted?Come find out how and also do a completetear down and rebuild yourself.
FOX TECH CLINIC: 2013 PRODUCT AND SERVICE10:30 a.m. to 12:00 p.m.
We will be focusing on three areas:1) Suspension 101 2) How to establish and
benefit from becoming a FOX service center3) 2013 key FOX technologies
CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTATION OF CAMPAGNOLO EPS DRIVETRAINSAND INSTALLATION PROCESS FOR DEALER10:30 a.m. to 12:00 p.m.
THE 4 ESSENTIAL MARKETING PRINCIPLES THATGUARANTEE YOU'LL NEVER WORRY ABOUT LOUSYSALES AGAINJim Ackerman, Ascend Marketing10:30 a.m. to 12:00 p.m.
These four simple principles, properlyapplied, revolutionize businesses. They are:1)The Unique Purchase Appeal 2)Sell theBenefits 3)Testing and Tracking 4)The Life-time Profit Value of a customer.
SHIMANO TECH CLINIC: Di2 IN ITS MANY FORMSCasanova 60411:00 to 12:30 p.m.
Shimano master technicians will discusstroubleshooting, set up and new proceduresfor Di2 technology including new Dura-Ace9070, Ultegra 6770, Alfine, and Fox technol-ogy.
EXPLODING FIT SYSTEMSDan Empfield11:00 a.m. to 12:00 p.m.
What's the number-1 project your favoritebike company is working on? Probably not abike. More likely a fit system. Who's got thebest one? What tools do you need in orderto make it work? Most importantly, whichsystems will help you fit your customers bet-ter; match customers to bikes on your floor;and save you time and money? This clinicanswers those questions.
THE PSYCHOLOGY OF PRICE AND WHY IT MATTERSJim Dion, Dionco Inc.12:30 to 2:00 p.m.
Price can have psychological and evenphysiological effects on human beings. It caninfuriate, surprise, sadden or delight us. Itcan even block the thinking part of our brainsleading us to make poor business decisions.What should retailers do to appeal to theprice obsessed consumer?
FOX TECH CLINIC: 2013 PRODUCT AND SERVICE1:00 to 2:30 p.m.
We will be focusing on three areas:1)Suspension 101 2)How to establish andbenefit from becoming a FOX service center3) 2013 key FOX technologies
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techtech SRAM TECH CLINIC: SRAM NEW PRODUCTSGREGHERBOLD AND DOUG DALTON1:00 to 2:30 p.m.
SHIMANO TECH CLINIC: BRAKE BLEED THEORYCasanova 6061:30 to 3:00 p.m.
A detailed discussion of not just how tobleed brakes, but whats actually happeninginside them. Shimano master technicianswill share their personal tricks and demon-strate them on clear models. You will thenbe able to get some hands on practice onour funnel bled brakes.
SHIMANO TECH CLINIC: NUEVO PROCEDIMIENTOSPARA LOS 2013 COMPONENTES DE SHIMANOCasanova 6071:30 to 3:00 p.m.
Un resumen de todo lo que el tcnico de ser-vicio tiene que sobar sobre el mantenimientode lo mas reciente productos de Shimanoincluyendo Dura-Ace 9000, cambio tipodirect mount y mucho mas.
BOOSTING SALES AND CUSTOMER LOYALTY VIA BMX RACINGModerated by Mike Carruth, editor of bmxnews.com;Nick Adams - Track operator from Grand Junction, Colorado; Jason Carnes SBS/Redline, Pro Racerand director of the "Redline Flight School" program;John David COO of USA BMX2:00 to 3:00 p.m.
This session will give you actionable-infor-mation and tools to bring your shop in to theBMX racing scene--or optimize your ongoingprogram. We put you in the room with trackoperators who have forged fruitful relation-ships with dealers near their track, dealerswho have successfully capitalized on theBMX Racing scene in their area, and manu-facturers who provide tools used by dealersto attract customers into their store.
BREAKING DOWN THE TRIATHLON COMMUNITYKristin Carroll, Vice President of Corporate Communication + Marketing at Active Network.2:00 to 3:00 p.m.
ACTIVE Network and Triathlon America jour-neyed inside the mind of a triathlete tounderstand their experiences, behaviors andmotivations. Surprising findings included theidentification of four groups of triathlon par-ticipants the newcomer, the practitioner,the veteran and the lapsed triathlete. Thesesegments define a triathletes willingness totravel, the types of races they prefer, whatkeeps them in the sport and what they hopeto get out of their participation. Discussemerging trends in the sport of triathlon aswell as provide insight into how the bikeindustry can reach this active consumeraudience.
CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS ELECTRONIC DRIVE TRAIN2:00 to 3:30 p.m.
THE 11 CRITICAL MARKETING SUCCESS FACTORS OFHIGHLY PROFITABLE BUSINESSESJim Ackerman, Ascend Marketing2:30 to 4:00 p.m.
The most successful companies are takingadvantage of most or all of the marketingessentials that will be covered in this session.Unfortunately, the vast majority of business-es, large and small, are not even aware ofthem. But its not enough to know what thesecritical marketing success factors are, youvealso got to know how to use them.
SHIMANO TECH CLINIC: THE KEYS TO PERFECT SHIFT-ING: AN EXAMINATION OF EVERYTHING BETWEEN THESHIFTER AND DERAILLEUR Casanova 6044:00 to 5:00 p.m.
Youve got a good shifter and a goodderailleur but the shifting still isnt perfect, butwhy? Well take a look at 100 causes of badshifting and share our tips for how to solvethem on even the peskiest bikes.
THE CONSUMER OF TODAY AND TOMORROWJim Dion, Dionco Inc.4:30 to 6:00 p.m.
Selling is about understanding how and whyhuman beings, your customers, behave theway they do. Customers shopping behav-iors have changed and are set to change inthe future in very dramatic ways. When andhow they shop, the way they assess yourstore, how they view your prices, how theylook at your product and the choices you areoffering them, the way they respond to yourmarketing and service options.
Thursday, September 20
TOP FIVE SECRETS EVERY IBD SHOULD KNOW ABOUTELECTRIC BIKES SALES AS DISCOVERED BY VETERANELECTRIC BIKE DEALERS: LEAD, FOLLOW OR GET OUTOF THE WAY!Ed Benjamin8:00 to 9:20 a.m.
This session will feature a panel discussionof successful electric bike dealers sharingtheir top secrets to making successful elec-tric bike sales and taking the fear out of sell-ing them.
SHIMANO TECH CLINIC: SHADOW PLUS ADJUSTMENTAND MAINTENANCE Casanova 6078:00 to 9:00 a.m.
Did you know that shadow plus derailleurscan have their friction setting adjusted?Come find out how and also do a completetear down and rebuild yourself.
SHIMANO TECH CLINIC: Di2 IN ITS MANY FORMSCasanova 6048:00 to 9:30 a.m.
Shimano master technicians will discusstroubleshooting, set up and new proce-dures for Di2 technology including newDura-Ace 9070, Ultegra 6770, Alfine, andFox technology.
FOX TECH CLINIC: 2013 PRODUCT AND SERVICE8:00 to 9:30 a.m.
We will be focusing on three areas:1) Suspension 101 2) How to establish andbenefit from becoming a FOX service center3) 2013 key FOX technologies
SRAM TECH CLINIC: SRAM NEW PRODUCTSGREG HERBOLD AND DOUG DALTON8:00 to 9:30 a.m.
THE MOMENT OF TRUTH: CONVERTING LOOKERS INTO BUYERS Larry Mersereau, PromoPower LLC8:30 to 10:00 a.m.
In challenging times, you cant afford to let asingle sale slip through your fingers. Youspend a lot of money to draw prospects toyour door. So then what? If your store andsalespeople dont make them feel welcomeand dont give them good reasons to buyfrom you now, all of that money and effort willhave been wasted. This program is aboutconverting shoppers to buyers, and buyersinto evangelists (they blog, tweet, text and telltheir followers wonderful things about you).
GROWING SERVICE SALES THROUGH CREATIVE PRACTICES AND SERVICE WRITING Brett Flemming, General Service Manager of The BikeGallery, Owner of Efficient Velo Tools LLC.8:30 to 10:00 a.m.
Effective service writing is a vital step forretailers to improve customer service andboost profitability. Drawing on 32 years ofexperiences, challenges and successes, BrettFlemming presents proven, easy-to-imple-ment systems, ideas, concepts and perspec-tives that can transform your business.
WHAT SUPPORT SHOULD DEALERS EXPECT FROMTHEIR EBIKE SUPPLIERS?Larry Pizzi: Currie Technologies, Rob Provost: ProdecoTechnologies, Alex Coulombe: Bionx International andChris Connolly: HeroEco9:40 to 10:20 a.m.
What you should be demanding from suppli-ers in regards to warranty support, trainingand education, marketing assistance andrepair and maintenance.
BMX ELEVATED: SIMPLE STEPS TO LEGITIMATE BMXRETAIL SUCCESSGlenn Dussl QBP/QBMX , David Wootten Stolen BikeCo. & Fiction Bike Co.,
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Its about the Dealers!OUR MISSION > To strengthen the specialty bicycle
retailer.
OUR VISION > Leading bicycle retail to excellence.
See us at Interbike Sands Expo Upper Lobby - Booth L33More information at nbda.com
Our Core Values> The importance of the bicycle.> The vital role of locally-owned businesses.> Commitment to excellence in business operation.> Protecting the planet.
Key Issues That Concern Our Members> Safe bicycle assembly and operation.> A level playing field for retailers with physical stores and Internet sellers
related to taxation.> Strong partnerships, good communication and fair agreements between
bicycle retailers and bicycle product companies.
Benefits of NBDA Membership> Increased Industry Communication> Access To Market Research> Retail Business Education> Supporting Advocacy> Discounts To Business Services> Professional Retail Promotion
NBDA Produces and Publishes> Bicycle Retailer And Industry News> NBDA Outspokin Newsletter> NBDA Super Seminars at Interbike> Selling Cycling 2012> Bicycle Market Update and
U.S. Specialty Bicycle Retailer Research
Top Reasons To Join The NBDA> Supporting the industry & channel of trade> Access to market research> Education and networking opportunities> NBDA member, dealer-only networking
e-mail list group.
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26 EVENTGUIDE 2012
Ron Bonner The Shadow Conspiracy, Adam Watkins Ride BMX Magazine10:00 to 11:00 a.m.
This seminar is a great opportunity for deal-ers that already have a firm grasp on theBMX basics, but need an understanding ofhow to get to the next step in categoryexpansion and customer retention. Sometopics well focus on will be:Training and how your staff choices can helpsales, product selection: taking the next stepafter the basics have been covered, Basicpromotion and keeping BMX synonymouswith your business within your community.
SHIMANO TECH CLINIC: BRAKE BLEED THEORYCasanova 60610:00 to 11:30 a.m.A detailed discussion of not just how tobleed brakes, but whats actually happeninginside them. Shimano master technicianswill share their personal tricks and demon-strate them on clear models. You will thenbe able to get some hands on practice onour funnel bled brakes.
SPEED SESSION ON DEALER SUPPORT: CUSTOMERAND DEALER FINANCING; CUSTOMIZABLE MARKET-ING AIDS FOR DEALERS; WHAT COMMUNITY ACTIVI-TIES WILL DRAW CUSTOMERS TO YOUR DOOR; ANDNEW ELECTRIC BIKE PERFORMANCE STANDARDCharles Gayton: Timepayment, Sid Kuropchak andHeather Marshman:Leva, Michael DeVisser: OHM andDon Gerhardt10:30 to 11:00 a.m.
Quick ideas on what support is available todealers to increase their chances of beingsuccessful!
SECRETS FROM THE NBDA PROFITABILITY PROJECT REVEALEDA retail panel moderated by Dan Mann of The MannGroup10:30 a.m. to 12:00 p.m.
The NBDAs Profitability Project (P2) bringsnon-competing dealers together to sharefinancial performance numbers and specificbest practice ideas. P2 provides them aforum to compare notes and challenge eachother to improve.
BY THE NUMBERS: UNDERSTANDING THE 2012 NBDACOST OF DOING BUSINESS STUDYFred Clements, Executive Director, National BicycleDealers Association10:30 to 11:30 a.m.
The NBDA's Cost of Doing Business studyhas given retailers solid financial bench-marks since the early 1990s, with reportsbeing issued every two years based on asurvey of dealer financial statements. TheNBDAs Fred Clements will reveal the resultsof the latest study, focusing on the bench-mark numbers that can be used to analyzeyour business and as a basis for developingstrategies for improving those numbers.
FOX TECH CLINIC: 2013 PRODUCT AND SERVICE10:30 to 12:00 p.m.
We will be focusing on three areas:1) Suspension 101 2) How to establish andbenefit from becoming a FOX service center3) 2013 key FOX technologies
CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS DRIVETRAINS ANDINSTALLATION PROCESS FOR DEALERS10:30 to 12:00 p.m.
ARE TRIATHLON WETSUITS STILL A HOT CATEGORY?Dan Empfield11:00 a.m. to 12:00 p.m.
The answer is yes, but not universally, andnot automatically. Earning good money sell-ing wetsuits is an acquired skill. Further, thebest money is not necessarily earned viamail order. Learn the tricks from the grizzledmaster of wetsuit selling.
KEY ISSUES SURROUNDING LITHIUM BATTERIES:SHIPPING, CHEMISTRY COMPARISONS (PROS ANDCONS); HOW THEIR REGULATIONS BENEFIT THE BRICKAND MORTAR SHOPSAll Cell Technology team: Peter Sveum and Scott Novack11:10 a.m. to 12:00 p.m.
Almost all electric bikes now come with alithium battery because of their great lightweight performance, but are you up tospeed on how to legally ship them? In lessthan 40 minutes you will be!
2012 CYCLING INDUSTRY UPDATE AN IN-DEPTHANALYSIS OF PRODUCT AND CONSUMER TRENDSAFFECTING IBDSLeisure Trends Group12:30 to 2:00 p.m.
Leisure Trends Group will provide analyticsand insights gained from ongoing tracking ofmonthly point-of-sales data from indepen-dent bicycle dealers as well as consumerinterviews and research conducted fromover 16,000 American cyclists. LeisureTrends Group tracks retail sales for thecycling, outdoor, run, snowsports, andsporting goods industries.
USING GRASSROOTS MARKETING TO SURVIVE ANDTHRIVE IN TODAYS ECONOMY (HFB)Moderated by Therese Iknoian former SNEWS Editor inChief and Industry Consultant, Dave Sheriff, co-owner,HealthStyles Exercise Equipment, Colorado; and DaiManual, COO, Fitness Town, British Columbia, Canada.1:00 to 1:45 p.m.
The economic uncertainties demand that asmall retailer invest time and thought intoinexpensive but lucrative promotional efforts.Marketing efforts that target local or regionalcommunities, build relationships, and showoff your expertise and can have huge payoffswithout huge funding. Select retailers share
their efforts and ROI, then get ready to askquestions and discuss opportunities andideas for the industry.
FOX TECH CLINIC: 2013 PRODUCT AND SERVICE1:00 to 2:30 p.m.
We will be focusing on three areas:1) Suspension 101 2) How to establish andbenefit from becoming a FOX service center3) 2013 key FOX technologies
SRAM TECH CLINICS: ZIPP WHEEL TECHDAVID RIPLEY1:00 to 2:30 p.m.
LEVA ELECTRIC BIKE TECHNICIAN LEVEL 1 TRAININGCERTIFICATION COURSEDon Gerhardt1:30 to 3:30 p.m.
You will learn to understand safety andOSHA regulations, battery shipping regula-tions, battery installation techniques, knowhow to read and understand battery specifi-cations, understand lithium batteries includ-ing cobalt, manganese and iron phosphateand to understand basic information onchargers, controllers, motors, throttles, andwiring. Advance registration is required bycontacting [email protected] for LEVA members; $50 fee for non-members.
SHIMANO TECH CLINIC: SHADOW PLUS ADJUSTMENTAND MAINTENANCE Casanova 6071:30 to 2:30 p.m.
Did you know that shadow plus derailleurscan have their friction setting adjusted?Come find out how and also do a completetear down and rebuild yourself.
SHIMANO TECH CLINIC: BRAKE BLEED THEORYCasanova 6061:30 to 3:00 p.m.
A detailed discussion of not just how tobleed brakes, but whats actually happeninginside them. Shimano master technicianswill share their personal tricks and demon-strate them on clear models. You will thenbe able to get some hands on practice onour funnel bled brakes.
BOOSTING SALES AND CUSTOMER LOYALTY VIA BMX RACINGModerated by Mike Carruth, editor of bmxnews.com;Nick Adams - Track operator from Grand Junction,Colorado; Jason Carnes SBS/Redline, Pro Racer anddirector of the "Redline Flight School" program; JohnDavid COO of USA BMX2:00 to 3:00 p.m.
This session will give you actionable-infor-mation and tools to bring your shop in to theBMX racing scene or optimize your ongo-ing program. We put you in the room withtrack operators who have forged fruitful rela-
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THANKS TO OUR INTERBIKE SPONSORS
THANKS TO OUR OUTDOOR DEMO SPONSORS
THANKS TO OUR HEALTH + FITNESS BUSINESS SPONSORS
GOLD SPONSORS
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tionships with dealers near their track, deal-ers who have successfully capitalized on theBMX Racing scene in their area, and manu-facturers who provide tools used by dealersto attract customers into their store.
SHIMANO TECH CLINIC: THE KEYS TO PERFECT SHIFT-ING: AN EXAMINATION OF EVERYTHING BETWEEN THESHIFTER AND DERAILLEURCasanova 6042:00 to 3:00 p.m.
Youve got a good shifter and a goodderailleur but the shifting still isnt perfect, butwhy? Well take a look at 100 causes of badshifting and share our tips for how to solvethem on even the peskiest bikes.
BREAKING DOWN THE TRIATHLON COMMUNITYKristin Carroll vice president of Corporate Communica-tion + Marketing at Active Network.2:00 to 3:00 p.m.
ACTIVE Network and Triathlon America jour-neyed inside the mind of a triathlete tounderstand their experiences, behaviors andmotivations. Surprising findings included theidentification of four groups of triathlon par-ticipants the newcomer, the practitioner, theveteran and the lapsed triathlete. These seg-ments define a triathletes willingness to trav-el, the types of races they prefer, what keepsthem in the sport and what they hope to getout of their participation. Discuss emergingtrends in the sport of triathlon as well as pro-vide insight into how the bike industry canreach this active consumer audience.
CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS ELECTRONIC DRIVETRAINSYSTEM2:00 to 3:30 p.m.
MORE IS BETTER: UNLEASHING THE AWESOME POWER OF UPTDan Mann, The Mann Group2:30 to 4:00 p.m.
Most point-of-sale computer systems willcalculate your Units Per Transaction (UPT)performance with the push of a button. How-ever, too few retailers know what it is, what itshould be, or what behaviors contribute to it.This seminar will help attendees understandthis key performance metric and explore tac-tics for improvement. Even a small boost inUPT can have a big impact on your business.
WHY STORE DESIGN MATTERSModerator: Alison Embrey Medina, Executive Editor, DDIMagazine; Panel: Patrick Dalessandro, Director of ClientStrategy, JGA; James Farnell, Director of Design - Retail,Little; Allison Carr, Senior Associate, Gensler3:00 to 3:45 p.m.
What makes one bike shop or retail fitnessstore better than the next? While productoffer, price point, customer service and loca-tion all play into effect, at the end of the day itis the customer experience the store pro-vides that makes a shopping trip memo-
rable. World-renown experts in retail storedesign will engage in a panel discussion todiscuss best practices in design, layout, andmerchandising.
SHIMANO TECH CLINIC: Di2 IN ITS MANY FORMSCasanova 6044:00 to 5:30 p.m.
Shimano master technicians will discusstroubleshooting, set up and new proce-dures for Di2 technology including newDura-Ace 9070, Ultegra 6770, Alfine, andFox technology.
2012 MARKET REPORT: WHERE'S THE BIKE BOOM? Jay Townley, Gluskin Townley Group4:30 to 6:00 p.m.
Jay Townley, industry consultant with manyyears of experience in the specialty bicycleindustry, will present a detailed overview ofthe bicycle market based on the latestresearch and his observations based onwork in the field with both suppliers andretailers. He will cover the forces that are dri-ving the bicycle industry involving manufac-turing, distribution, retail and the cycling con-sumer.
OIWC KEYNOTE AND AWARDS PRESENTATION (& HAPPY HOUR)Outdoor Industry Womens Coalition4:30 to 6:00 p.m.
Outdoor Industry Women's Coalition (OIWC)inaugural keynote and awards presentation.OIWC will recognize the accomplishments oftwo outstanding women in the bike industryand hear from Patrick Cunnane, President &CEO at Advanced Sports Inc. Pat will dis-cuss how fostering a diverse and construc-tive workplace is a top down initiative thatcan lead to a better bottom line by sharinghis experiences and tactics. Appetizers anddrinks will be served.
Friday, September 21
LEVA NETWORKING BREAKFAST AND PRESENTATIONSTO DEALERS ON NEW ELECTRIC BIKE PERFORMANCESTANDARDS, LAUNCH OF NEW GLOBAL MARKETINGPROGRAM FOR DEALERS, AND HOW TO ENHANCE THECUSTOMERS EXPERIENCE ONCE THEY BRING THEMINTO THEIR SHOPS.Ed Benjamin of eCycleElectric; Don DiCostanzo, Pedegoand Sid Kuropchak, LEVA7:30 to 9:30 a.m.
LEVA continental breakfast is open to alldealers free of charge, (compliments ofPedego Electric Bikes), but asked to registerin advance; there is a fee for all others. Con-tact [email protected] for details.
FOX TECH CLINIC: 2013 PRODUCT AND SERVICE8:00 to 9:30 a.m.
We will be focusing on three areas:1) Suspension 101 2) How to establish and
benefit from becoming a FOX service center3) 2013 key FOX technologies
SHIMANO TECH CLINIC: SHADOW PLUS ADJUSTMENTAND MAINTENANCE Casanova 6079:00 to 10:00 a.m.
Did you know that shadow plus derailleurscan have their friction setting adjusted?Come find out how and also do a completetear down and rebuild yourself.
SHIMANO TECH CLINIC: Di2 IN ITS MANY FORMSCasanova 6049:00 to 10:30 a.m.
Shimano master technicians will discusstroubleshooting, set up and new proce-dures for Di2 technology including newDura-Ace 9070, Ultegra 6770, Alfine, andFox technology.
FOX TECH CLINIC: 2013 PRODUCT AND SERVICE10:30 to 12:00 p.m.
We will be focusing on three areas:1) Suspension 101 2) How to establish andbenefit from becoming a FOX service center3) 2013 key FOX technologies
CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS DRIVETRAINS ANDINSTALLATION PROCESS FOR DEALER 10:30 a.m. to 12:00 p.m.
THE OPPORTUNITIES AND CHALLENGES FOR THEASIAN BICYCLE AND E-BIKE INDUSTRY IN THE USA(IN CHINESE AND ENGLISH)Marc Sani, Publisher, Bicycle Retailer; Casey Binz,eMoto EV; and Attorney Paul Laurenza, Dykema11:00 a.m. to 12:00 p.m.
LEVA, with help from Interbike, China BicycleAssociation and eCycleElectric, as well asChina E-Vehicle, China Cycle, and EBB willhost a Chinese language seminar that willoffer information on the USA bicycle industry,how to make a successful show at Interbikeand to understand the USA market in termsof expectations of USA brands, product lia-bility and compliance issues.
WHEEL LEARNING LESSONS OF BICYCLE RETAILINGOR THE SEVEN LAWS OF BIKE SHOP SUCCESSChris Kegel, owner, Wheel and Sprocket12:00 to 1:00 p.m.
Bicycle retailer Chris Kegel, owner of thesuccessful Wheel and Sprocket stores, willshare his business philosophy based onmore than 35 years in the bicycle industry.Chris will share his seven laws that he usesto guide his business.
CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS DRIVETRAIN SYSTEMS2:00 to 3:30 p.m.
Interbike University
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GO TO INTERBIKE.COM OR THE MOBILE APP FOR AN UP-TO-DATESCHEDULE OF CLASSES & LOCATIONS FOR INTERBIKE UNIVERSITY
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ANOTHER JOB-CREATINGTRANSPORTATION INDUSTRY.
Bicycling is a $6 billion industry in the U.S., employing Americans in your hometown. Visit us at booth L28 and help Build More Than Bicycles.
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Catch the Cannondale prepared by Cyclocrossworld.com Professional Cyclocross team at the Castelli booth (11098).
CASTELLI-CYCLING.COM
SANREMO CROSS SUITRIDDEN BY PROS, CUSTOMIZED FOR YOUR TEAM AT SERVIZIOCORSE.COM
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Sands Expo Convention Center, Las Vegas, NevadaSeptember 19th 21st
INTERBIKE 2012ITALIAN PAVILION
BOOTH 14090
ALTTAIINTERBIKE 2012
Sands Expo Convention Center
H 14090TBOO
VAAVPPANAIINTERBIKE 2012
September 19th 21st, Laso Convention Centerr,
NOILIVINTERBIKE 2012
September 19th 21stegas, Nevada, Las V
H 14090TBOO
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LA FONTE PADS SRL
Contact: Sonia ZanchettaVia E.Minato, 8/B31030 Vall di Riese Pio X (TV)tel: +39 0423 564795fax: +39 0423 564795email: [email protected] [email protected] web: www.lafonte-pad.comProducts: La Fonte Pads is specialized in the manufacturing of hi-tech cycling chamois, pads, inserts for bike and triathlon wear. All shammies are designed, engineered and made in Italy.Booth #14099
ITALIAN TRADE COMMISSIONTRADE PROMOTION SECTION OF THE CONSULATE GENERAL OF ITALY
Contact: Nighisti Egziabher1801 Ave. of the Stars, Suite 700Los Angeles, CA 90067tel: 323 879 0950 EXT 116fax: 310 203 8335email: [email protected]: www.italianbicycle.com / www.italtrade.comBooth #14090
ANCMA
Contact: Pier Francesco CaliariVia Antonio da Recanate, 120124 Milano, (MI) Italytel: 011 39 02 66773511fax: 011 39 02 66982072email: [email protected]: www.ancma.itDescription: ANCMA is the Italian Bicycle Industry Manufacturers AssociationANCMA is the owner and manager of the EICA show in Milan ItalyBooth #14090
CARRERA/PODIUM
Contact: Mr. Marco CompagnoniVia Statale, 52Calcinato (Brescia) Italytel: +39 030 9964322fax: +39 030 9964820email: [email protected]: www.carrera-podium.itweb: www.pantanibikes.itProducts: Carrera is the perfect synthesis of Italian craftsmanship - producing road, time-trial and mountain bike frames, manufactured in either carbon, aluminum or steel.Booth #13096
BIEMME SPORT SRL
Via Oltre Agno 35 36070 Brogliano Vicenza Italytel: +39 0445 947633fax: +39 0445 947686US OFFICE : Biemme America 1197 Main StreetChamplain, NY 12919tel: 877 756 4422fax: 514 387 1534email: [email protected] web: www.biemmeamerica.comweb: www.biemmesport.comBooth #13097
EICA
Contact: Pier Francesco CaliariVia Antonio da Recanate, 120124 Milano, (MI) Italytel: +39/02/6773511fax: +39/02/66982072email: [email protected]: www.eica.itDescription: EICA (The Milan Bicycle Show) is a trade & consumer event in Milan ItalyBooth #14090
MICHE - FAC MICHELIN SPA
Contact: Calesso ValterVia Olivera, 1931020 S. Vendemiano (TV), Italytel: +39 0438 400345fax: +39 0438 401870email: [email protected]: www.miche.itProducts: Miche is a Genuine Italian bicycle components producer. Design, quality and Made in Italy are key points for Miche brand.US AGENT: TriColore Imports.Edward Kinneyemail: [email protected] #15102
EFFETTO MARIPOSA di DE GIOANNINI ALBERTO
Contact: Mr. Alberto de GioanniniVia F.lli Carando 6212042 Bra (CN) Italytel: +39 0172 1795149fax: +39 0172 523112 cel +39 340 3017376email: [email protected]: www.effettomariposa.comBooth #14097
CIPOLLINI
Viale Del Lavoro, 837060 Bonferraro Sorga (VR) Italytel: +39 045 6655044fax: +39 045 665675email: [email protected]: www.mcipollini.com/en/Products: Bicycles and bicycle accessoriesUS Distributors: B1 GROUP70 Yorkville AveToronto, Ontario M5R 1B9tel: 416/925-1339email: [email protected]: www.b1group.caBooth #12103
CICLI ESPERIA SPA/FONDRIEST
Contact: Federica AugustiViale Enzo Ferrari, 8-10-1230014 Cavarzere (VE), Italytel: +39 0426 317532fax: +39 0426 317539email: f.a