PRESENTED BY

NUSRAT AZEEMA

A public relations agency focuses on media

attention. This used to be limited to pitching

traditional media for articles, placement, etc.

Some firms helped you put on events. Some of

course were better than others.

And in each category of course, there are

consultants that help clients DIT: Do It

Themselves.

And then the social and creative web started to

become mainstream and the game has

completely changed. Things are smarter, faster,

cheaper as opposed to dumber, slower,

expensive.

Future of PR is like a MAZE

Social business is the biggest opportunity for the public relations profession in a generation.

• The PRSA 2015 International Conference will focus on the evolving techniques, trends and technologies, helping public relations professionals fearlessly take the lead in today's demanding business environment. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking.

Stephen has earned a reputation as a public relations moderniser, thought-leader and consumer engagement advocate

through senior roles

during the last 20-years

as a public relations

consultant, author and

journalist.

• This profession has no barrier to entry and requires no formal qualifications or Continuous Professional Development (CPD).

• I want to explore the value and opportunity for developing a competency

• framework for public relations.

Identify, Define and Address.

Competency

CAMPAIGN

• Why is Public Relations Important?

• At its core, public relations revolves around this universal truth: people act based upon their perception of facts. By managing, controlling, or influencing people's perceptions, public relations professionals hope to initiate a sequence of behaviors that will lead to the achievement of an organization's objectives. When those in public relations successfully create, change, or reinforce opinion through persuasion, their primary objective is accomplished.

• Public Relations for the Stars: Publicists

• Publicists can turn a little known actor into a household word. In essence, they are responsible for nurturing and shaping a star's career by creating an image though various public relations activities. Sometimes known as publicity agents, publicists work to get their clients the right kind of press coverage and help them to restore or "reinvent" their public image if it's been damaged. One of the best known publicists is Lois Smith. Over the course of her career she has worked with stars and film directors including Marilyn Monroe, Meryl Streep, Rosie O'Donnell, Dustin Hoffman, Anthony Hopkins, Martin Scorsese, Robert Redford, and Steven Soderbergh.

• Cupey Maria Montessori School

• Type: Public School• Street Address:Winston

Churchill Ave. 1789• City:San Juan• State:PR• Postal Code:00926• Country:US

• THE ROLE OF PUBLIC RELATIONS DEPARTMENTS IN HOSPITALS

• Aminu Kano teaching hospital of Bayero University as a case study.

• Thursday, 8 January 2009

The world organisation, the UNFPA and International professional association

The PR department deals with the management of both internal and external commutations they responsible for promotions of the health organisations and implementations of the hospital’s marketing programmes

PR

THANK YOU FOR LISTNING

• http://www.therisetothetop.com/davids-blog/5-predictions-future-marketing-pr-advertising-agencies/

• http://www.worldwidelearn.com/business-career/article/the-importance-of-public-relations.html

• http://www.worldprforum.com/the-world-public-relations-forum-establishes-the-communication-principles-of-the-future/

• http://wadds.co.uk/2014/09/23/modernise-public-relations-agency-communication-team/

• http://www.fastcompany.com/3036158/the-future-of-work/defining-the-future-of-public-relations

• http://nikkytai.blogspot.com/

• http://www.jaffepr.com/services/public-relations

• https://www.careersinmusic.com/music-public-relations-advertising-careers/