NURTURING PROFESSIONALS WITH THE EXPERTISE TO GAIN COMPETITIVE INSIGHTS · 2011-11-14 · NURTURING...

AMITY INSTITUTE OFCOMPETITIVE INTELLIGENCEAND STRATEGIC MANAGEMENT

NURTURING PROFESSIONALS WITH THEEXPERTISE TO GAIN COMPETITIVE INSIGHTS

MBA-Competitive Intelligenceand Corporate Warfare

(Recruitment Guide)

The Amity Education Group is one of India's leading

pvt. non-profit education groups today, offering

globally benchmarked education right from pre-schools

to Ph.D. level. Starting with campuses in India, Amity

today has campuses around the world and aims to

have campuses in 25 countries in the next few years.

Amity's focus on path-breaking innovations in science

& technology, a globally benchmarked infrastructure

and record job offers have directly resulted in Amity

institutes emerging among the most sought after

education destinations. Soaring on the wings of its

countless young dreams, Amity today is pledged to

transform the future of world education by a true

convergence of knowledge, application, opportunity

and excellence.AMITY UNIVERSITY UTTAR PRADESH, Lucknow Campus

AMITY UNIVERSITY RAJASTHAN, Jaipur Campus

AMITY UNIVERSITY HARYANA, Gurgaon (Manesar) Campus

AMITY UNIVERSITY UTTAR PRADESH, Noida Campus

AMITY UNIVERSITY CAMPUSES

Actuarial Science l Agriculture l Anthropology l

Applied Sciences l Architecture l Biotechnology l

Commerce l Computer Science/IT l Design l

Economics l Education l Engineering l English

Literature l Environment l Fashion l Finance l Fine Arts

l Food Technology l Forensic Sciences l Herbal Studies

l Hospitality l Insurance & Banking l International

Business l Language l Law l Management l Marine

Science | Mass Communication l Medical & Allied Sc.

l Microbial Sciences l Nanotechnology l NGO Mgmt. l

Nuclear Science & Technology l Performing Arts l

Pharmacy l Physical Education l Physiotherapy l

Political Science l Psychology & Behavioural Science l

Rural Mgmt. l Sanskrit Studies l Social Science l Solar

& Alternate Energy l Space Sciences l Telecom l Travel

& Tourism l Urban Mgmt. l Virology & Immunology

AMITY EDUCATION GROUP,20 YEAR OLD LEGACY OF CREATINGFUTURE LEADERS

AMITY HAS INSTITUTIONS OF

HIGHER LEARNING IN THE

FOLLOWING AREAS

AMITY UNIVERSITY MADHYA PRADESH, (Gwalior) Campus

AMITY GLOBAL BUSINESS SCHOOLS IN INDIA

Ahmedabad, Bangalore, Bhubaneswar, Chandigarh, Hyderabad,

Indore, Kolkata, Mumbai, Noida, Chennai, Cochin, Patna and Pune.

AMITY CAMPUSES ABROAD

London, New York, California,

Singapore, Dubai & Mauritius

FOUNDER PRESIDENT’S MESSAGE

Dr. Ashok K. ChauhanFounder President, Ritnand Balved Education Foundation

Chairman, AKC Group of Companies

After interacting with businessmen and scientists

from virtually every country of the world, I came to a

conclusion a long time back that the Indian brain

has no match in the world.

We set up the Amity Institutions with the aim to

provide world class education and the most

dedicated teachers to some of the brightest and

motivated students of our country. By giving them an

industry-oriented practical teaching with a focus on

personality enhancement and imbibing of values

and sanskar and a sense of responsibility towards

the people around them, Amity students have been

groomed to be assets to any organization they join.

I am confident that with the world class environment

of a company like yours, and with the guidance of

distinguished people like yourself, our students will

fulfill all the expectations and also win the hearts of

everyone around them with their knowledge,

positive attitude, proactive and self-oriented

approach.

There can be no better way for both of us to build or

continue a long-lasting relationship than through

absorbing an Amitian in your organization.

I wish you all the success in all the missions you have

set for yourself and your organization.

The Amity Institute of Competitive Intelligence & Strategic Management (AICISM) is

running a Two Years’ full time course - MBA (Competitive Intelligence & Corporate

Warfare) with additional specialization in Marketing and Sales - since 25 July 2005. In

2011, the scope of the course was enlarged and it is now titled - MBA(Competitive

Intelligence & Strategic Management) with additional specialization in Marketing and

Sales. With the right mix of the subjects in Management, Competitive Intelligence,

Corporate Warfare and Strategic Management, this course is being offered for the first

time in India to bring about a change in the mind-set of our future corporate leaders.

Today’s business world is marked by hyper-competition and there is competition

everywhere. We live in an environment of change and uncertainty. This programme recognizes these factors

and deals with them. It is essential for every business to understand what its competitors are doing and what they

are planning to do. Understanding the competition is no longer just desirable in the business world, it is

essential. Those organizations which lose time in adopting the most contemporary methods of gaining

Competitive Intelligence, will leave an open door for their competitors to lead the market. Regardless of size,

businesses must be able to assess their competitors in order to predict their strategies and then to shape success

in Marketing and Sales as also in other areas.

The scope of Competitive Intelligence, is however, not limited to researching and assessing other firms and

acting to outperform them. It embraces all factors that could endanger or enhance a company’s revenues and

profits. Hence, true Competitive Intelligence can be defined as the transformation of intelligence into shared

learning within an organization that provides a basis for its decision making and corporate action. This

chemistry is the theme of Competitive Intelligence & Strategic Management.

MESSAGE FROM THE DIRECTOR

The world is moving fast, we need to move faster. In the long run, MBA (Competitive Intelligence and & Strategic

Management) with additional specialization in Marketing and Sales will bring about a revolution in the

corporate landscape. It will speed up India’s progress towards becoming a great power.

Maj. Gen. Ashok Krishna, AVSM (Retd.)

Director

• Functional areas of Management (Marketing

and Sales, Brand and Retail, Advertising and

Public Relations)

• All aspects of Business related Intelligence

- Competitive Intelligence, Business Intelligence,

Business Risk Intelligence, Economic Intelligence,

Knowledge Intelligence Management and

Counter Intelligence

• Strategic Management in all its facets

• Strategies and Tactics

• Logistics and Supply Chain Management and

Interdiction

• Identification of Blind Spots

• Early Warning and Risk Management

• Financial Forensics

• Industry Analysis and War Gaming

• Scenario Planning

• Change Management

• Scanning the Environment for Informed

Decision Making

The programme particularly focuses on:

AMITY INSTITUTE OF COMPETITIVE INTELLIGENCE& STRATEGIC MANAGEMENT

Indian industry, in its march towards true globalization,

has clearly understood the significance of being

competitive. The need for getting trained in the basic

techniques of Competitive Intelligence and Strategic

Management would now emerge as a necessity as

India reinforces its efforts to become a great power,

challenging the global competitors.

Towards this endeavour, Amity Institute of Competitive

Intelligence & Strategic Management was established

in 2005 at the Amity University Campus situated at

Noida. The programme MBA (Competitive Intelligence

and Strategic Management)was started under the

guidance of Dr. Ashok K. Chauhan, Founder President

who realized the need of a specialized course to meet

the challenges of cut-throat competition existing today.

In order to facilitate international academic exchange,

to develop academic relationships and in support of

collaborative activities, Amity has entered into a

collaboration with EISTI- Ecole Internationale Des

Sciences du Traitement de l'information. In more than

20 years, EISTI has become a key player for

professionals in the field of Information Technology

and Management. The school's Master's Degree in

Competitive Intelligence is regarded as one of the best.

EISTI is located both in Cergy Pontoise, in Val d'Oise

35 kms from Paris and in Pau in the Atlantic Pyrenees,

in south west France.

COLLABORATION WITH EISTI,A WORLD RENOWNED FRENCH SCHOOL

EISTI Campus at Cergy Pontoise

View of the 60 acre Amity University Noida campusfrom the 10th floor of the hostel building

ADVANTAGE MBA-COMPETITIVE INTELLIGENCEAND CORPORATE WARFARE

• The course is unique and at present the only one of its kind in the country.

• It is designed to make the students well- versed not only in the general and normal

management subjects but also with special emphasis on the art of collection,

collation, analysis and dissemination of data in all relevant spheres so as to aid

strategy formulation.

• The course covers subjects like:

Human Resource Management | Financial Management | Marketing and Sales

Managerial Economics | Quantitative Techniques | Business Strategy | CRM

Business Environment & Law

• Students are given training in the art and science of Competitive Intelligence and

Strategic Management as a specialization.

• All aspects of business related Intelligence are covered: Competitive Intelligence,

Business Intelligence, Business Risk Intelligence, Economic Intelligence, Knowledge

Intelligence Management and Counter Intelligence.

• Besides, Competitive Intelligence and Strategic Management, the other area of

specialization is Marketing and Sales wherein subjects like Brand Management,

Retail Management, Global Marketing etc, are taught.

Founder President Dr. Ashok Chauhan with students during the Concluding Ceremony of the Class of 2011

Amity benchmarks only against the best universities around the world. Amity's faculty and senior team

members travel all over the globe to imbibe the best practices, so that students get the best environment

to pursue their dreams.

WORLD-CLASS INFRASTRUCTURE

CLASSROOMS: The spacious,

amphitheatre style & air-conditioned

classrooms provide the most

conducive atmosphere for

dynamic and focused learning.

LIBRARIES: The libraries at

Amity are stocked with over

1.25 lakh books, periodicals,

references and over 17,000

online journals.

AUDITORIUMS: The state-of-the-

art auditoriums with a combined

capacity of over 3,500 act as a

common ground for regular

interfaces, conferences and

other events.

WORLD-CLASS INFRASTRUCTURE

SPORTS FACILITIES: A sprawling

15 acres sports complex includes

an Olympic Size Swimming Pool,

20 lane Shooting Range, Squash

and Tennis Courts, Horse Riding

Academy, etc. To ensure optimum

fitness, Amity has a world-class gym

with the most modern equipment.

HOSTEL: The on-campus hostel for

7,000 students has air-conditioned

apartment suites with an attached

bathroom and sitting lounge.

CAFETERIA & FOOD CORNERS:

Besides on-campus multi-cuisine

restaurants & food courts like

Domino's, Subway, Café Coffee Day,

Dosa Plaza and Bikano, Amity has its

own bus ines s and f i nance

community café called Wall Street.

SECURITY: The campus has strict

security through smart cards,

biometric readers, latest IP cameras,

fire warning systems, 24-hour

guards and patrolling Gypsys.

MEDICAL FACILITIES: On-campus

team of doctors and nurses.

LAUNDRY: On-campus laundry

service from the famous London

House.

MAXIMUM INDUSTRY INTERACTION

Regular industry interaction forms a

very important part of the academic

curriculum as it helps the students not

only to get industrial exposure but also

a chance to understand the global

business practices. Industry leaders,

top professionals, entrepreneurs,

policymakers and global gurus are

invited to share their wisdom, insight

and experiences thereby facilitating

practical learning.

Industry interaction also aids in

updating the curriculum when changes

occur in technology, whilst teaching

faculty gets sensitized to the latest

trends followed by the industry.

Mr. Saumitro Sen- Director (Business Development),Cain Technologies addressing Amity students.

Mr. Pierre Memheld, representative EISTI, conducting a course onTrade Show Intelligence for students of the Amity Institute of Competitive Intelligence.

Mr. Sudharshan Banerjee- inauguratinga seminar on - Winning Strategies through Competitive Intelligence.

Business Growth Strategy Advisor

OUR PAST RECRUITERS

STUDENTS' PROFILE

18%

9%

27%

27%14%

5%

BBA

B.Com

BCA

B.Tech

BA

B.Sc

STUDENTS' PROFILE

Professional Qualification Graduation Work Experience Additional QualificationSummer Training Languages Known

ABHAY SARIN

MBA-Competitive Intelligence and Corporate Warfare with additional specialization in Marketing and Sales.

BBA.

J.K. Tyre Ltd. (An In-Depth analysis ofcatchment assessment of J.K. Tyre in Dwarka)

English, Hindi, Elementary German.

ASHISH JAMES


BBA.

Beetel Teletech. Ltd. ( Market penetration strategies for iphone 4 and Airtel at Beetel Teletech. Ltd)

English, Hindi, Elementary French.

ANKIT SHARMA


BBA.

Bharti Airtel Ltd. (Competitor's market share report onexisting Airtel business services' customers).


STUDENTS' PROFILE


ANUJ SHARMA


B.A.

Quatrro Global Solutions. (Talent pool management through profile job cards aligned to market intelligence and effective market mapping).


HIMANSHU CHAWLA


BBA.

Quatrro Global Services ( Lead generation research for Quatrro).


INDRANIL CHAKRABORTY


BCA.

Bokaro Steel Ltd. , SAIL. (Marketing strategies of by products andsecondary products at Bokaro Steel Ltd.)

English, Hindi, Bengali, Elementary French.

STUDENTS' PROFILE


KAPIL MOHAN SHARMA


BCA.

Quatrro Global Services. ( Competitive intelligence and marketresearch for Quatrro).


MILIND SINGHAL


B.Com. (Honours).

Quatrro Global Services. (Devising social media strategyfor Quatrro global services).


NISHANT RANA


B.Com.

Quatrro Global Services. (Market mapping HR selection practicesFor Quatrro using competitive intelligence).


STUDENTS' PROFILE


RESHAV DIXIT


B.Com.

Hyderabad Industries Ltd. (Brand preference of asbestos sheets).

English, Hindi, Telugu, Elementary French.

RISHABH GUPTA


B.Tech. (Computer Science).

Cantabil Retail India Ltd. (A comprehensive study of manufacturingprocess of Cantabil Retail India Limited).


ROHIT JAIN


BBA.

Hill & Associates (India) Pvt Ltd. (Fraud survey report, 2011).


3 Year Diploma in International Business.

STUDENTS' PROFILE


SAKSHEE SINGH


B.A.(Hons) Sociology.

Ace Honda. (The role of communication as a strategic factor fororganisational development)


SHIBANI GOGOI


B.A. (Economics).

Oil India Ltd. (Impact of organisational changes inmotivation of employees of Engineering Group).

English, Hindi, Assamese, Elementary German.

SHINEY GUPTA


B.A.

NDPL ( Evaluation of Training Effectiveness in NDPL)


STUDENTS' PROFILE


SHIVENDRA SINGH CHAUHAN


B.Com.

Matrix International Cellular Services Pvt Ltd. (Sales Process Analysis of Matrix International Cellular Services Pvt. Ltd)


SHRUTI CHOPRA


BCA.

L & T Ltd. ( Mapping the brand perception of L&T).


SHWETA LUTHRA


BCA.

Appin Technology Lab. (Counter intelligence : protecting strategic & vital information of the organisation).


STUDENTS' PROFILE

SIMARDEEP SANDHU


B.Com.

Canara Bank. (Generating competitive intelligence for Canara Bankto acquire and retain markets under forex division)

English, Hindi, Punjabi, Elementary French.


TEJINDER PAL SINGH UPPAL


B.Sc. (Biotechnology).

Pinkerton Consulting and Investigations, India. (Risk assessment ofLibya in the wake of recent civil unrest).

English, Hindi, Punjabi, Elementary German.

VANDANA RAWAT


BBA.

Fab India Overseas Private Ltd.(Emerging market feasibility for Fab India).


STUDENTS' PROFILE

VASANTH ARUMUGAM


BSc. (Costume Design and Fashion).

Arvind Mills Ltd. (Lead time analysis for effective retention ofcustomers for Arvind Mills Ltd.).

English, Hindi,Tamil, Elementary German.


NURTURING PROFESSIONALS WITH THE EXPERTISE TO GAIN COMPETITIVE INSIGHTS · 2011-11-14 · NURTURING...

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