Nursing recruitment slideshare v1
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Transcript of Nursing recruitment slideshare v1
P R E S E N T E D B Y Recruitment Team
Find The Perfect CandidatesNurse Recruitment Strategy
Multi-Screen World
Targeted Desktop and Mobile Display
How We’ll Reach Your Candidates
Content Targeting
• Job Recruitment Sites
Data Sets
• Currently Employed Within Your
Job Posting’s Field
• Active Job Seekers
Geography
• Your Target Zip Codes or DMA
Reach People Looking for The Positions You Want to Fill
Keyword Research and Optimization
Text Ad Composition and Optimization
Landing Page Selection and Optimization
Ad Extension Selection and Optimization
Elements of an effective PPC Strategy
Current PPC Market Potential – Phoenix DMA
Monthly Market Potential is based on a 31 day month with the management fee included within the investment amount
Keyword Estimated Impressions Estimated Clicks Estimated Average CPC Estimated Investmentmedical assistant jobs 151.49 6.19 $7.81 $48.29nursing jobs 322.21 13.62 $2.86 $39.02rn jobs 398.53 12.57 $2.56 $32.21cna employment 35.13 1.68 $18.06 $30.33nurse jobs 50.02 1.51 $4.59 $6.93home health care jobs 13.15 0.82 $6.63 $5.44registered nurse jobs 16.77 0.72 $5.72 $4.13nursing job 20.09 0.96 $2.68 $2.57nursing career 13.59 0.29 $5.20 $1.51rn positions 2.46 0.27 $4.69 $1.29registered nurse job 6.22 0.32 $3.82 $1.22rn job 6.22 0.24 $4.75 $1.12nursing job openings 2.31 0.39 $2.76 $1.07cna jobs in phoenix az 6.07 0.19 $5.14 $0.97new grad rn jobs 14.31 0.22 $3.96 $0.86cna job openings 1.59 0.2 $4.02 $0.81nurse assistant jobs 5.49 0.23 $3.37 $0.78nurse job openings 1.88 0.3 $2.57 $0.78jobs for nurses 6.65 0.34 $2.10 $0.72nurse practitioner jobs 36.72 0.15 $3.82 $0.57nursing job opportunities 0.87 0.2 $2.56 $0.51nursing job search 5.2 0.09 $5.21 $0.49rn job opportunities 2.75 0.23 $2.00 $0.46hospital cna jobs 4.05 0.09 $3.14 $0.27cna job search 3.61 0.1 $2.53 $0.25find nursing jobs 0.29 0.09 $2.48 $0.23pediatric nurse jobs 2.31 0.02 $6.78 $0.15cna jobs in phoenix arizona 0.58 0.02 $3.45 $0.07job search nursing 1.16 0.02 $2.80 $0.07nursing assistant employment 0.87 0.01 $7.64 $0.06employment registered nurse 0.87 0.04 $1.27 $0.05cna nursing jobs 1.73 0.02 $1.84 $0.04jobs for cna 1.59 0.01 $4.59 $0.04registered nurse employment 3.61 0.07 $0.51 $0.03cna job postings 0.29 0.01 $3.21 $0.03cna openings 0.43 0 $5.03 $0.03pediatric nursing jobs 0.29 0.01 $3.82 $0.03home health nursing jobs 0.72 0 $5.50 $0.03nurse employment 3.76 0.03 $0.96 $0.03nurse job search 0.87 0.01 $2.48 $0.02
1146.75 42.28 $4.12 $183.51
Daily Market Potential - Google
Impressions Clicks Investment35549.25 1310.68 $6,826.57
Monthly Market Potential
Retarget Those Who Want to Join Your Team
Deliver your message to people
who’ve been to the employment
section(s) of your website now and
as positions become available in
the future
Organic SearchReporting – Accessible 24/7
Analyze & Optimize
Analyze campaign through a price
vs. performance metric
Optimize towards goals, CTR &
otherwise
Utilizing data and performance
results will allow you to effectively
plan and strategize