Zohayr Khan!Sheila Gaur!Raymond Xu!Lucas Liu!Daniel Cho

why homefront?An integrated home-locking system for users’ convenience and safety.

Traditional locks are inconvenient

People want to monitor front door activity

People want to remotely let guests in

Security is easily compromised with traditional keys

Your home. Your door. Your choice.

How it works

1

An integrated home-locking system for users’ convenience and safety.

2

3

4

5

A potential guest rings the doorbell

The HomeFront Camera snaps a picture of the guest

An app notification is sent to the resident

The resident reviews the in app image

The resident locks or unlocks the door

take a look

LOCK

UNLOCK

1 2

What we offerWe target young adults.

Need Solution

A way to monitor front door activity

Using the Android or iPhone app, homeowners

will be able to see an image of whoever rung

their doorbell

A method of locking/unlocking door remotely

Using the aforementioned app, homeowners will be able to open and close

their door locks, wherever they are

Eradication of security concerns associated with

traditional manual lock model

Product will take key-lock to the cloud, so lost keys

won’t pose a problem and app will have several

layers of security.

Ease of entry/exit for visitors

When visitors will arrive at the front door, they will be

let in promptly

We meet their security needs.

Meet Lindsey:18-34 years

old

homeowner or tenant

seeking home

automation tech willing to

spend discretionary income on new tech

concerned about

home safety

game planA business model that prioritizes healthy relationships.

Early-stage funding plan

Cases of Cost Savings from Outsourcing

Cas

es o

f Cos

t Sav

ings

from

Out

sour

cing

(%)

0

7.5

15

22.5

30

Estimated Cost Savings (%)-10 or less -10-0 1-10 11-20 21-30 31-40 40 or more

Comprehensive tech suite

Generate revenue through product

sales and ads

Minimize costs through

outsourcing

spreading the wordA lucrative opportunity.

• •

••

SWOT !Analysis

Strengths Weaknesses

Opportunities Threats

Marketing Plan

Product

Price

Place

Promotion

An integrated home lock system

that can be controlled remotely

Launch: Own websiteNext 2-3 years: Retail

• Facebook/YouTube advertising

• Target Google AdWords• CSR campaigns

• Value-driven pricing• fixed menu approach

124.99 USD

new concept

meets consumer needs

defined market

automation limelight

segment is willing to pay

burglaries on the rise

similar products

government intervention

traditionalist movement

slow adoptions

hard to get approval

difficult customer priorities

Thank you