Social MediaHow To Successfully Implement It In Your Business

What IS Social Media?Here’s the Wikipedia definition:

“Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals.”

What IS Social Media?• Web-based technologies?• Mobile-based technologies?• But what does that mean for my business?

What IS Social Media?

• New way to communicate with people• Place to share things with friends & family• Think of it as the new Happy Hour or

Cocktail Party!

But there’s SO MUCH to know!• Facebook• Twitter• YouTube• Google+• LinkedIn• Flickr• Blogs• Social bookmarking• And more!

How will I find the time to do social media too?

Create a Social Media Plan

• Pick 2 or 3 social networks to work in• Understand the people that you want to connect

with (and ultimately sell to!)• Work to provide value to these people so they

will want to connect with you

Create a Social Media Plan

• Be clear about your goals in doing this• Put it in your calendar as a task to be done• Decide how much time to spend on this task• Measure your success using good tools

How does it work for business?

• Supports existing marketing effortsPrint, email, online, etc.

• Great examples here7 ways print magazines are using social media to

Engage readershttp://mashable.com/2011/02/09/social-media-magazines/

How does it work for business?• Creates exposure

Gets your business name out in front of people• Supports SEO efforts

(search engine optimization) Creates valuable links to your website

Helps improve your Search Engine Ranking

How does it work for business?

What do I have to do now?

• Create that social media plan!• Decide on your social media persona

– Will you be the face of your business?– Who will do the communicating?– Will you keep it in house or outsource?

What do I have to do now?

• Put social media logos everywhere– Email signature– Website, Blog– Business cards– Shirts– Vehicles

Make it easy for people to connect with

your business!

What do I have to do now?

• Learn more about your customers– Why are they coming to this area?– What will they do while here?– What helpful information can you provide?

What do I have to do now?

• Take the first step in your plan• Know that social media does work!• Listen to what people say on social media• Have some fun with it!

Free Social Media ReportGo to the website jtewing.com/NurseJackie, enter your name and email address and the free social media report “6 Steps to a Healthy Social Media Plan” will be emailed to you.

If you have questions, come see me after the meeting or email me at NurseJackie@jtewing.com!

Thank you!