Numero UnoAccess to movies through Digital World

Projects are pitched to MNC’s

discussion with producers / production

house

Internal Screening From

Numero Uno

It’s a win win Situation for all

Closing the deal with corporates

producers

movie synopsis & required

element

Cinema is becoming an innovative new medium to reach consumerswhich is why ‘In Film Branding’ is gaining prominence in BollywoodIt’s a comparative new phenomenon in Bollywood compared Hollywood which is reaping its benefits for years nowgrowth is seen in ‘In Film Branding’ for the past few years, which is giving multifold returns to advertisersIn-film branding works out as a win-win situation forfilmmakers as well as brands as the latter gets a captive (film)audience along with an opportunity to break away fromconventional TVCs

Films in turn gets free promotions through mediacampaigns of the brandsClose to 1000+ Brands touch an average individual life dailyIndustry sources estimate even small- to medium-budgetmovies as well as animated films are hoping to cash in on this new and lucrative revenue stream

Cutting down huge cost spent on Promotional events Earn profit even from Free PromotionContinuous reminder of your film to your audience as around 1000+ brands touch their lives dailyConducive support to even new film-makersCost benefit analysis goes over the top with“Zero costs and multifold benefits”

Catalyst that helps corporations grow and put their mark on the marketShort process time in comparison to competitors Target audience is easily reached with effective product placement in moviesCheap advertisement cost Product advertisement is aligned with manufacturer’sperception of his target audience

Numero Uno screens film projects/proposals and identifies areas where these project carry the perfect fit for products & servicesOnce internal screening is done, projects are pitched to many MNCs through Numero Uno’s extensive market networkOnce we get an ‘ intent to participate’ from respective MNC, we arrange follow up discussion with producer and company to

discuss what kind of potential benefits could be drawn from this deal on either sideWe’re closely involved in paper-work involved to fasten the processStrong presence and rapport with big MNCs and film makers

Branded entertainment aims at brand visibility. However, it should not overshadow the script to such an extent that there is a modification in the message. Thus it needs to be kept subtle. Balancing these extremes is the biggest challenge. .A few years back the brands used to take up in-film branding impulsively. Today, however, brands are consciously setting aside budgets for branding entertainment. .

It is true that the brand placements depend on the fate of the film. However, today films are getting a lot of exposure due to DTH, DVDs, VCDs and cable television. Also, Bollywood films have a lot of international audience. Thus movies today gain a lot of visibility irrespective of their box office performance. .Subtle forms of in-film branding existed in movies since a long time. Currently, almost 25% of the Bollywood movies employ branded entertainment. .

The script of the movie is never changed. While drafting the script itself, sometimes one can realize the product and brand fit. If it matches the requirements of the advertiser then the alliance is made. Also, sometimes the brands have prominent visibility in the film, sometimes it is subtle. So it really depends on the objective of the advertiser. .

Automobiles / Two & Four WheelersApparels / Indian / Global BrandsElectronics / Computers / GadgetsMobile Handsets / ServicesBeverages / Mineral WaterHome Appliances / Retail Chains / Food Products / FMCGInsurance Companies / BanksConsumer Goods / DurablesHotels/Restaurants/Fast Foods

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Digital Platform

Internal Screening and discussion with producers / production house

Projects are pitched to MNC’s and details of the movie alsong with synopis & required elements

Closing the deal with corporates and producersIt’s a win win Situation for all

www.numerounoblr.com

Numero Uno In Cinema Branding, Corporate Movie Tie ups, Movie Website design & Development, Digital

Media Service ProviderCorporate Office : Flat # 115, G Flr, Ashtavinayak Co-op Housing Society, Bldg # 8, Azad Nagar, Near Azad Nagar Post Office, Andheri (W), Mumbai – 400 0 58

Ph : 97432-55322/76667-55220 / 99864-02121Email id : numerounoblr@in.com, gururaj@numerounoblr.com, arathi@numerounoblr.com

Branch Office# 1405, “Parijatha”, Dr Raj Kumar Road, 9th Main,

9th Cross, Srinivasnagar, Bangalore – 560050