Nudging digital buttons of the Millennials with your digital projects
-
Upload
anna-kadric -
Category
Career
-
view
239 -
download
1
Transcript of Nudging digital buttons of the Millennials with your digital projects
![Page 1: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/1.jpg)
MAKING IT WORK WITH GENERATION Y
![Page 2: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/2.jpg)
@annakadric 2
AGENDA
• Is generation Y different from previous ones?
• Millennials as employees?
• How to take advantage of Millennials’ “hot buttons” in your digital
strategy?
• Action plan
• Discussion: how to create alignment across departmental siloes?
![Page 3: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/3.jpg)
GENERATION Y
![Page 5: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/5.jpg)
@annakadric 5
Source: IBM’s adaption from Lancaster L.C. and Stillman D., When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work, New York: HarperCollins (2002)
![Page 6: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/6.jpg)
@annakadric 6
Source: http://www.slideshare.net/madu/ga-39133394
![Page 7: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/7.jpg)
MILLENNIALS AS EMPLOYEES
![Page 8: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/8.jpg)
@annakadric 8
Facts
Source: http://hrcloud.com/6-millennial-retention-strategies-to-adopt-in-2015/
![Page 9: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/9.jpg)
MILLENNIALS’
“HOT BUTTONS”
![Page 11: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/11.jpg)
@annakadric 11
instagram.com/start_the_quiz
![Page 13: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/13.jpg)
@annakadric 13
SAM project community.arrow.com/sam/
![Page 15: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/15.jpg)
@annakadric 15
Digitruck youtube.com/watch?v=XgYrNH551Tc
![Page 17: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/17.jpg)
@annakadric 17
• WHY IS IT that things like grumpy cat, planking and
the latest emoji get so much attention?
• WHY IS IT that we celebrate people who are famous
just for being famous?
• WHY IS IT that the innovators who spend years
making our lives safer, healthier, greener and better
are virtually unknown?
ARROW SAYS,
LET’S RECOGNIZE
THE PEOPLE
WHO MAKE THE
THINGS THAT
MAKE THE
WORLD BETTER!
Heroes of Innovation company.arrow.com/whyisit/
![Page 19: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/19.jpg)
@annakadric 19
#iLookLikeAnEngineer facebook.com/arrowfiveyearsout/photos_stream
![Page 21: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/21.jpg)
@annakadric 21
Social Media Policy & Ambassador Program
![Page 22: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/22.jpg)
ACTION PLAN
![Page 23: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/23.jpg)
@annakadric 23
Action Plan
1. Assign sufficient resources (budget & people)
2. Work on the channels and content
3. Launch
4. Measure
5. Assess and alter the strategy if necessary
![Page 24: Nudging digital buttons of the Millennials with your digital projects](https://reader034.fdocuments.in/reader034/viewer/2022051523/5886170c1a28abe63e8b65c1/html5/thumbnails/24.jpg)
THANK YOU
@annakadric
se.linkedin.com/in/annakadric