Address

Suite 2, Level 5, 162 Goulburn StreetSurry Hills NSW 2010, Australia

Phone + Email

+61 2 8094 6800info@rubychacha.com.au rubychacha.com.au

COMMON MYTHS OF MARKETING TO MILLENNIALS

MILLENNIALS know it all

Millennials have all the

answers they need right

at their finger tips…

There are gaps in reliable knowledge out there.

Sometimes millennials need advice on tricky subjects

from sources they can trust

1Facebook IQ Millennials + Money 2015

83% say they are actively seeking financial

guidance…

Over halfsay they have

no one to turn to for

trusted financial advice

…and only

36% talk to their

parents about money.1

MILLENNIALSMass mutual – created the Society of Grown ups

• No selling, just financial advice, with engaging, funny young staff

• Short sessions or dinner events and lessons to help repay

student loans

The Mint Grad

• Online tools to help millennials learn how to budget and save

• Enter the workforce

• Introduction to investing

Who is getting it right?

MILLENNIALS want it all now

The traditional model

of waiting and saving

for big purchases must

apply to millennials

too…

Millennials are happy to share, subscribe and rent if

it means they can get what they want at the price

they want!

2Elite Daily Millennial Consumer Study 2015, 3Airbnb National Survey 2016

59% of Millennials

would rather rent a house

than buy one2

¾ of Americanmillennials have

a positive view ofthe share economy3

MILLENNIALS

Millennials are driving the sharing economy

• New mindset about consumerism driven by brands like GoGet,

Uber and Airbnb

• Sharing and being frugal are now perceived as cool and clever as

ownership is not a necessity anymore; who wants the care and

maintenance ?

• Not just about cars, Google drives and cloud based sharing is

part of who they are

Who is getting it right?

MILLENNIALS driven by FOMO

Millennials spend all their time

online and never miss a thing

on social media…

Millennials spendon average

18 hours a dayconsuming media of various forms…

but 59%of millennials feel overloaded with

digital brand communications

…and 44% of Millennials are likelyto unfollow a brandon social media or unsubscribe from newsletters if theyfeel overwhelmed

with digitalcommunications4

There is too much information out there to

even scratch the surface, make it easy for your

brand/content to be found!

4Amia Digital Research Report 2014

MILLENNIALSBuzzfeed – short format, list style content, makes it easy to find something

a bit niche and relevant to share.

In the moment: Noticed audiences seeking ‘comforting’ content in the

aftermath of a school shooting and tailored their content

Taco Bell – huge social media strategy run by young people and social

influencers (new breed of brand ambassadors) to reach their fans.

They created a snapchat filter for cinco de mayo; traces follower hashtags

to deliver more targeted content that appeals to their audience

Who is getting it right?

MILLENNIALS are just consumers

THEY ARE CO

CREATORS: A ‘One size fits

all’ approach to products

has worked for previous

generations, millennials will

be fine with it too…

5Marketing Charts 2012, 6State of the connected consumer 2016

40% of millennials

want to co-createwith companies5

63% of Millennial consumers are

willing to share datawith companies in

exchange forpersonalized offers

and discounts6

Millennials have seen customisation

done well by a range of brands, it is now the

rule, not the exception.

MILLENNIALSMillennials are doers. Participators and Creators.

Oreos co-branded to good effect when it turned tweets into treats.

Festival-goers were able to create personalised cookies, based on trending

Twitter topic and a 3D printer. The concept was a huge hit with queues of up to

three hours.

Brands and Millennials both want to be heard

Consider hooking up with social influencers to drive authenticity like Nadia

Fairfax or the Friendlyjordies – but the key to this is mutual participation where

everyone gets in on the action or the payoff

Who is getting it right?