Nudge design with storyboard
-
Upload
anna-bautista -
Category
Art & Photos
-
view
57 -
download
0
Transcript of Nudge design with storyboard
![Page 1: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/1.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Taking a Lunch Break
![Page 2: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/2.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
Workers rely on their desks as their primary eating station for lunch
![Page 3: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/3.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Gloria chooses to eat at her desk because she has so much work to do.
![Page 4: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/4.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction to improve emotional and physical health and overall work performance
![Page 5: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/5.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.
![Page 6: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/6.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Create a convivial room for workers to take a break and eat
![Page 7: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/7.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
![Page 8: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/8.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Desire in Esperanto: deziro Principle in Cebuano: baruganan Elegance in Icelandic: glæsileika
![Page 9: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/9.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design
![Page 10: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/10.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Baruganan + glæsileika = breika sounds similar to “break” which is the purpose of the design (to take a break)
![Page 11: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/11.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Sketches
![Page 12: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/12.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design
![Page 13: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/13.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design with Logotype
![Page 14: Nudge design with storyboard](https://reader030.fdocuments.in/reader030/viewer/2022032616/55a4eac81a28aba85c8b4721/html5/thumbnails/14.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Storyboard