NTW Competition Laws Consumer Protection Nigeria

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    Competition law and

    consumer protection

    Cornelius Dube

    CUTS Centre for Competition,Investment and Economic Regulation(CUTS CCIER)

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    Outline

    Consumer Welfare indicators

    Competition law objectives and consumer welfare

    Competition law and consumer rights

    Competition law and consumer protection frameworks

    Factors to determine frameworks

    Recommendations

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    Consumer Welfare as satisfaction in trade

    A consumer is generally satisfied in trade if happy with the following

    attributes:

    Prices

    Choices

    Quality

    Proximity

    These can be used as acceptable measurements of consumer welfare

    Can the implementation of a competition law assist in attainment of these

    four attributes?

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    Consumer welfare as attainment of basic

    rights

    The Consumers International Charter recognises eight basic

    consumer rights as follows:

    right to basic needs;

    right to safety;

    right to choice;

    right to redress;

    right to information;

    right to consumer education;

    right to representation; and right to healthy environment

    Can a competition law help in the attainment of any of these rights?

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    Competition law objectives and consumer

    welfare Static Efficiency:

    Lower prices

    Better quality

    More choice

    Dynamic Efficiency:

    Efficient allocation of resources

    Management, processing and technological improvements

    Product innovation

    These objectives all have consumers as the ultimate beneficiaries andresult in satisfaction in trade (consumer welfare)

    Competition laws can be used to attain consumer welfare Consumer interests are specific concern of EU Law

    The UN Set of Principles and Rules on Competition has Consumer Welfareamong its Objectives

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    Competition laws and consumer rights

    The right to basic needs (through the price effects and increased production)and the right to choice are directly enhanced by competition lawenforcement for all jurisdictions.

    Some competition laws also include unfair trade practices (UTPs), whichdirectly benefit consumers rather than indirectly.

    In addition to the general issues such as bait and switch, misleadingadvertising etc, UTPs provision include issues addressing some basic rightssuch as: obligations to indicate prices and terms of trade and prohibiting misleading

    advertising (right to information);

    compensation for harmful and defective products (right to safety and right toredress);

    Competition laws can also be used to attain some basic consumer rights The recognition of the common objective has also given rise to operational

    framework questions

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    Competition and consumer protection

    frameworks

    Hybrid laws, where the competition law also include provisions relating to

    consumer protection issues

    E.g. Zambia, Zimbabwe and Tanzania also encompassed consumer protection issues

    under UTPs in the competition law

    Hybrid agency, where there are two different laws on competition andconsumer protection, but the laws are enforced by one institution.

    Eg. The ACCC of Australia

    Two separate institutions- competition authorities handling competition

    issues while consumer protection institutions handle consumer interest

    issues, including UTPs

    India, CCI and CAT enforces Competition Act, 2002 while COPRA 1986 is enforced by

    a Central Consumer Protection Council.

    South Africa, the Competition Commission and the Tribunal for competition Act, 1998

    while a National Consumer Commission enforces the Consumer Protection Act.

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    Factors to determine frameworks

    The country size and resources are sometimes used as the basis for

    choosing a framework.

    For small economies, it is normally recommended that hybrid laws and agencies are

    more appropriate

    Hybrid laws and agencies also save resources, and are also recommended for poor

    countries

    Expertise considerations are also important

    Most competition authorities lack the technical knowledge regarding the implementation

    of consumer laws, e.g. cheating on weights and measures; over-indebtedness of

    consumers; small-claims damage actions

    Multiple agencies can give rise to conflicts, influenced by vested interestgroups

    Absence of perfect or total complementarity between the two policies

    imply difficulties in their implementation by one agency; conflicts are

    possible, e.g price controls.

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    Factors in choosing frameworks (cont..)

    Establishing one comprehensive law to cover both competition and

    consumer issues is not an easy task- critical provisions in one or both may

    be left out.

    Enactment might be easier compared to enforcement- having oneregulatory authority in charge of two policies implying a multiplication of

    the implementation gaps for the two laws.

    Line ministries may be different, e.g while competition authorities are

    largely hosted by the Ministry of Industry, consumer protection authoritiesmay fall under the Ministry of social welfare/affairs.

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    Pros and Cons (Summary)Competition Authority for both laws Separate body for each law

    Pros Cons

    Avoidance of unnecessary clashes which delay

    implementation.

    May result in one party making decisions that negatively

    affect the interests of the other party, such as a consumer

    authority making decisions that negatively affect firms and

    competition.

    Allows the institution to make a balanced view by being

    conscious of the other law

    Costly to implement, as two separate organisations with their

    own budgetary requirements would need to be catered for.

    A cost saving measure, as it limits dependents on the national

    budget

    Cons Pros

    Lack of technical capacity to handle the two complex issues The set up allows each institution to handle issues for which

    it is best empowered. It allows for specialisation for the

    authority

    Challenges in the enactment of a comprehensive law which

    covers both issues without necessarily appearing

    contradictory

    Allows for extensive coverage of all issues to be dealt with in

    the consumer law, as focus would be totally on consumer law

    and not competition lawAbsence of total complementarity between the two policies

    also compromises their implementation by one institution

    Allows for the flexibility in both implementation and

    enactment of the consumer law, given that it given the

    consumer authority the freedom to act independently of the

    competition authority

    Consumer issues and competition authorities may not be

    under the ambit of the same Ministry

    Coordination with line Ministries will be much easier.

    Accountability to one Ministry also ensures less variance of

    objectives and vested interests.

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    Recommendations

    Countries should choose a framework that is likely to bring the best

    outcome for both competition and consumer protection

    The drafting of comprehensive laws is one of the most important aspect in

    ensuring better outcomes; this is best if separate laws exist

    Ideally, both competition and consumer protection issues are too importantissues requiring specialized skills for agencies- separate institutions could

    be better.

    For small countries and most developing countries, it might be better to

    find ways of creating a hybrid agent which is very competent to handle

    both competition and consumer protection issues Funding; separate departments to allow specialization; quality staff etc.

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    THANK YOU!

    [email protected]@cuts.org