NSTC Breakfast ProgramDecember 1st, 2010

The 2 definitions for your Social Media “ROI”…

Return On Investment and your

Risk Of Inactivity.

www.NSTC.org

3 Forms of Media:OwnBuyEarn

2 Reasons to Participate:OpportunityObligation

1 Most Important:Content

Photo from James Cridland's photostream on Flickr - Creative Commons. Flickr.com/photos/jamescridland

YOU

OLD MARKETING

PRODUCT

PACKAGING

DISTRIBUTION

CRM

ADVERTISING

CONSUMER

NEW MARKETING

PRODUCT

PACKAGING

DISTRIBUTION

ADVERTISING

CONSUMER

CRM

8

= 500 million users – Personal, Global50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.)

= 70 million members - Biz Brand/Updating150 industries | 200 countries | New member every second

= 55 million daily tweets – Live pointers 300,000 sign up daily | 180 million unique monthly visitors

= 2 billion viewed daily – Easy Everything24 hrs worth of video uploaded every minute

SOME NUMBERS

9

SOCIAL MEDIA…B2CB2BP2P

Your Prospects and Influencers Are ALREADY Talking About You

Listen, Learn, Join, and Encourage the conversations

Tell Your Real Story Create Content They Want = “Inbound Marketing”

The NSTC Community

Your Trainers

Todd Van Hoosear

• Professional communicator and technologist with 20 years in the technology sector and 10 years of corporate and agency PR and marketing

• Founding Member, Board of Directors, Social Media Club

• Fellow, Society for New Communications Research

• www.ItsFreshGround.com

David Cutler The Magic is Between Sales and Marketing

• CreativeBusinessDevelopment.com

• Business Development across Media with 20 years experience increasing exposure and revenue for corporations and the startups they fear … and need

• Internet Pioneer and Founder of the still helpful Webopedia.com

• Fan and critic of all media at

www.EatMedia.com

It’s about the Story You Tell

Low Cost + High Creativity

The Social Organization

Fresh Ground, Inc.Fresh Ground, Inc.

A New Model

IdeateFlickr image uploaded by Caveman (Kickin' 66 with Pete Zarria)Shared under Creative CommonsAttribution-No Derivative Works 2.0 GenericLicense

ShareFlickr image uploaded by Ed YourdonShared under Creative CommonsAttribution-Share Alike 2.0 GenericLicense

ListenFlickr image uploaded by andronicusmaxShared under Creative CommonsAttribution 2.0 GenericLicense

ChangeFlickr image uploaded by adam*bShared under Creative CommonsAttribution 2.0 GenericLicense

The Four Cs

Fresh Ground, Inc.Fresh Ground, Inc.

Content Community Conversation Conversion

Old NewspaperFlickr image uploaded by ShironenoEuro[busy]Shared under Creative CommonsAttribution 2.0 GenericLicense

The Crowd KissFlickr image uploaded by hipposrunsuperfast.comShared under Creative CommonsAttribution 2.0 GenericLicense

Conversation, NYC, 1970Flickr image uploaded by eye2eyeShared under Creative CommonsAttribution-NoDerivs 2.0 GenericLicense

Pele SorgFlickr image uploaded by CJ SorgShared under Creative CommonsAttribution-ShareAlike 2.0 GenericLicense

Good News / Bad NewsRisk of Inactivity ExamplesReturn on Investment Surprises

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MeasurementFlickr image uploaded by whoswhoShared under Creative CommonsAttribution-NonCommercial-NoDerivs 2.0 GenericLicense

http://www.instituteforpr.org/digest_entry/the_barcelona_declaration_of_research_principles/amecorg.com

ROI: Measuring Return on Investment

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• Balanced Scorecard Approach• Financial• Customer• Internal Processes• Learning & Growth

• Forrester’s Approach• Financial: Has revenue or profit increased or costs decreased?• Digital: Has the company enhanced its owned and earned digital assets?• Brand: Have consumer attitudes about the brand improved?• Risk Management: Is the organization better prepared to note and

respond to attacks or problems that affect reputation?

Investment of one person @ ½ hr day = ($15k/yr)

ROI = $100,000 annual billings

Investment of one person @ ½ hr day = ($15k/yr)

ROI = $50,000 annual billings

Follow us

@mfacpa

The Right Tools and Platforms

Thank You NSTC Community!

Next Steps:Find this presentation and

Contact us for a Custom Session,Evaluation, and Recommendations

at

www.EatMedia.com