NRI Marketing Overviewby Arun Dubey

Macroeconomic Factors

Why Money from International Markets?

•India growth story makes a compelling pitch for foreign investors•Foreign Remittances and NRI affluence is increasing •Indian government is more open to foreign fund •Developers are becoming more and more corporatized •Sector is getting more transparent •Possibilities of regulation by government body

Reaching out to NRIs

International Marketing Channels

Right Channel PartnersBring in •Local expertise •Local relationships •Knowledge•Experience of market •Brand building•Penetration •Connectivity

Digital Asset Optimization

Search Engine Optimization

•90% of foreign buyers search online before contacting the company/agent•Making your presence felt in all search sites is very important •Using Google Adwords to target the right audience

Major Players in Brokerage IndustryBuilding Channels is the KEY

Listing Penetration

Increases penetration

Social Media Marketing

Building Referrals

• Zero cost of marketing • Power of networking • Build relations• Get access to local Indian associations • Get access to local religious bodies and trusts • Work with private wealth managers of various banks• Provide property management, rental, leasing solutions to attract NRI by tying up with experts of the respective field

Thank You!