Now the East of England’s dominant Factory Outlet...
10
Now the East of England’s dominant Factory Outlet Centre
Transcript of Now the East of England’s dominant Factory Outlet...
Now the East of England’s dominant Factory Outlet Centre
FamilyAttractions
springfieldsshopping.co.uk l 1
55 High Quality Brands
Opportunity to Increase Turnover – £16m gap in the Clothing & Footwear (C&F) Merchandise Group
Annual Footfall over 2.3 million
900 Car Parking Spaces plus Coach Park
Serving the East of England and East- Anglia
Award winning environment
Over 1,000 coach visits per annum
25 Acres of quality family attractions
Full national branded Coffee Shop and Restaurant offer
• Catchment covers Lincolnshire, North Cambridgeshire and West Norfolk
• The catchment contains 1.2 million residents with an annual retail expenditure of £4.2 billion (2017 prices)
• Shoppers bring annual Non-Grocery spend of £144m to Springfields. Tourists bring an additional £26m, creating a total market size of £170m
• Clothing & Footwear (C&F) spend is £51.2m
• Competition is generally very weak and low penetrations across a very extensive catchment means that potential cannibalisation of full price stores is negligible
Dominant Catchment
Bicest
er Vill
age
Gunwharf
Quays
Springfield
s
Brain
tree D
O
Swin
don DO
Bridgend D
O
Clark
s Vill
age
The G
alleria
York D
O
Cheshire
Oaks
Ashfo
rd D
O
East M
ids D
O
20,000
15,000
10,000
5,000
0
25,000
Key Points
OVER
38,000 VIP MEMBERS
SPRINGFIELDS HAS THE THIRD
HIGHEST MARKET POTENTIAL
DENSITY OUT OF ALL UK FOCS
Travel Times
90 Minutes Drive Time
London to Springfields 70 mins
London to Peterborough 45 mins by train Peterbourgh to Springfields 20 mins by train 30 mins by taxi Limousine pick up available upon request
VIP Post codes
Outlet Centre
Major Town / City
The right environment for profitable business
• Centre Turnover +11% YOY, since the opening of Next Outlet in February 2016
• Regularly 100% occupied with high demand
• High sale densities achieved by a wide variety of brands
• Many ‘most profitable’ stores in their business
• NEW retail apps for 2017
• A dynamic approach to retailer support and marketing devised by SLR Outlets
• Unique online customer feedback
• Industry Leading Standards on scheme presentation
Skechers: continually one of the best growth stores in Europe over the last four years
Springfields is classed by the brand as their hidden gem
THE OUTLET COLLECTION
Bench undertook an early re-gear to facilitate a new flagship store
Best FatFace Outlet opening ever, doubling their previous record
‘’The Springfields team are the most supportive and proactive landlord that we have ever worked with’’ Simon Green
Store opening performance far exceeded all expectations
The brand were delighted with Springfields stating ‘we received the best support in the country’
TM Lewin has traded as the best performing outlet since 2015
Opportunities‘Springfields has a large, affluent catchment and attracts many tourists. Its underexploited retail potential makes Springfields an ideal trading opportunity for fashion retailers’
Untapped Sales AvailableWhile Springfields serves it’s customers well, opportunities exist to increase sales by addressing under exploited gaps in visitor demand. In the C&F Merchandise Group, FSP has identified potential to increase sales by £15.7m. This opportunity is divided between;
• Market Share Gap – £9.2m of this opportunity can be achieved by providing a more relevant offer for existing shoppers (by adding appropriate occupiers)
• Shopper Gap – A further £6.5m is available by increasing the number of shoppers visiting the scheme – this is accessible by providing a wider range of tenants which appeal to a broader cross section of customers
Significant Demand for Assured, Classic and Young Fashion• FSP’s FISH classification, segments shoppers by their perception of what a
brand says about their lifestage and fashionability. The adjacent chart shows C&F Trading Gaps at Springfields by FISH lifestage
• Existing C&F brands serve the Family segment well.
• Current and potential turnover is closely matched
• There is a significant opportunity to increase sales by £6m in both the Assured and the Classic segments
• The Young segment also offers an additional £3.4m of potential turnover
Source: FSP/CES
9.2
2.3
4.2
0
2
4
6
8
10
12
14
16
18
Clothing & Footwear
Turn
over
Upl
ift (£
m)
Market Share Gap Shopper Gap Catchment Gap
0.02 .0 4.06 .0 8.01 0.01 2.0
Young
Assured
Family
Classic
Untapped Sales (£m)
Current Turnover Potential TurnoverSource: FSP/CES
Source: FSP/CES
£250
£300
£350
£400
£450
£500
£550
C&F
Sho
pper
Spe
nd /
m2
Potential to Achieve High Sales Densities The chart compares the value of potential shopper spend available for every square metre of floor space provision at Springfields with other UK outlet centres. A high ratio of expenditure to floor space indicates potential to achieve higher than average sales densities
• Springfields boasts the 5th highest ratio of C&F spend to floor space in the UK, higher than Braintree Freeport, Clarks Village or East Midlands Designer Outlet
• This ratio has allowed many brands to trade well, e.g.;
• M&S - consistently top three outlet (33 sites)
• Game – top 5 in UK (full price or outlet)
• Next / Fat Face – best ever outlet opening periods
Opportunities
Opportunities
FSP has used lifestyle analysis to estimate the propensity of consumers to be outlet shoppers. Typically 13% of UK residents are outlet shoppers and the chart below ranks UK outlet centres by penetration.
• The lifestyle profile of catchment residents at Springfields is ideally suited to outlet shopping.
• Shoppers at Springfields have a stronger appetite for outlet centres than shoppers at any other UK outlet centre
Very Strong Appetite for Outlet Shopping
13%
15%
17%
19%
21%
23%
25%
Out
let C
usto
mer
Pen
etra
tion
NORTH AVENUE
DUTCHMARKETSQUARE SOUTH AVENUE
EA
ST
AV
EN
UE
WE
ST
AV
EN
UE
HALLMARK
DESIGNER WAREHOUSE
ROMAN
JULL
IAN
CH
AR
LES
THE
SW
EE
TE
MP
OR
IUM
DE
NB
Y
KLA
SS
AN
NA
RO
SE
RA
GIN
G B
ULL
TOG
24
SU
IT D
IRE
CT
JEFF
BA
NK
S
DO
MOBEAUTY
OUTLETTHE
FRAGRANCESHOP
WE
IRD
FIS
H
AN
TLE
R
GR
AP
E T
RE
E
THO
RN
TON
S
HO
LLA
ND
&B
AR
RE
TT
CO
TTO
NTR
AD
ER
S
THE
GIF
TC
OM
PA
NY
BENCH NEW RETAILER
MOUNTAIN WAREHOUSE
CLAIRE’S
THEBODYSHOP
TEFAL
COSTA
CHAPELLE
HOTTER
NEW RETAILER
CRAGHOPPERSDARE 2B
GAME
CAFFÈ NERO
THE CRAFT OUTLET
SU
BW
AY
PA
VE
RS
SH
OE
S
BE
LLIS
SIM
O
THE KITCHEN
BETTY BARCLAY
Unit 1: 4000 sq ft
Unit 2: 3029 sq ft
Unit 3: 2006 sq ft
Unit 4: 2041 sq ft
Unit 5: 1531 sq ft
Unit 8:
1118 sq ft
Un
it 9
:
911
sq
ft
Un
it 1
0: 1
314
sq ft
Un
it 1
2:13
00
sq
ft
Un
it 1
3:
130
0
sq ft
Un
it 1
1: 13
35
sq ft
Un
it 1
4: 1
447
sq ft
Un
it 1
5: 1
329
sq
ft
Un
it 1
6: 1
016
sq
ft
Un
it 1
7:
180
5 sq
ft
Un
it 1
8:
140
8
sq ft
Unit 19: 1574 sq ft
Unit 20: 815 sq ft
Unit 21: 1026 sq ft
Unit 22: 2165 sq ft
Unit 23b: 1933 sq ft
Unit 23a: 2475 sq ft
Unit 24: 1542 sq ft
Unit 24a: 1098 sq ft
Unit 25: 1446 sq ft
Free WiFiavailable throughout
the centre
Overflow Car Park
NEW
NEW
NEW
NEW
NEW
Unit 28: 2150 sq ft
Unit 29: 2048 sq ft
Unit 30: 2435 sq ft
Unit 31-34/44/45: 13627 sq ft
Unit 46-48: 6537 sq ft Unit 49: 6520 sq ft
Un
it 3
5a: 1
98
1 sq
ft
Un
it 3
5b: 8
05
sq ft
Un
it 3
5c: 1
241
sq ft
Unit 37/38: 5650 sq ft
Unit 40b: 1660 sq ft
Unit 39: 1869 sq ft
Unit 40a: 800 sq ft
Un
it 4
1a:
1228
sq
ft
Unit 41: 2800 sq ft Un
it 4
2a: 2
140
sq
ft
Un
it 4
2b: 1
652
sq
ft
Unit 43: 5135 sq ft
Un
it 5
0: 1
561
sq ft
Unit 51: 1288 sq ft
Unit 52:686 sq ft
Un
it 5
3a: 1
047
sq
ft
Un
it 5
4b: 1
011
sq
ft
Un
it 5
4c: 1
582
sq ft
Unit 54d:1271 sq ft
NEW
NORTH AVENUE
DUTCHMARKETSQUARE SOUTH AVENUE
EA
ST
AV
EN
UE
WE
ST
AV
EN
UE
COTTON TRADERS
DESIGNER WAREHOUSE
ROMAN
JULL
IAN
CH
AR
LES
THE
SW
EE
TE
MP
OR
IUM
DE
NB
Y
KLA
SS
AN
NA
RO
SE
TEFA
L
TOG
24
SU
IT D
IRE
CT
JEFF
BA
NK
S
DO
MOBEAUTY
OUTLETTHE
FRAGRANCESHOP
WE
IRD
FIS
H
AU
TON
OM
Y
GR
AP
E T
RE
E
THO
RN
TON
S
HO
LLA
ND
&B
AR
RE
TT
DO
UB
LE T
WO
THE
GIF
TC
OM
PA
NY
BENCH JACQUES VERT
MOUNTAIN WAREHOUSE
LOVECOFFEE
CLAIRE’S
THEBODYSHOP
RED5
COSTA
CHAPPELLE
ART DEPOT
THE WORKS
FARAH
HOTTER
PILOT
THE EDINBURGH WOOLLEN MILL
GAME
HALLMARK
THE CRAFT OUTLET
SU
BW
AY DRAGON
CARP
PA
VE
RS
SH
OE
S
BE
LLIS
SIM
O
THE KITCHEN
Main Car Park over 1,000 spaces
NEW
Unit 6/7: 3341 sq ft
Premium retail space with 12 years of continuous
turnover growth
Toilets
Information Point
Baby Changing
Disabled Toilets
Cash Machine
Food & Drink
Telephone
Car Parking
Free WiFi
Coach Parking
Bike Parking
Disabled Parking
Car ParkingPay Station
KEY
NEW OUTDOOR SEATING
NEW OUTDOOR SEATING
NEW OUTDOOR SEATING
Opening October
Opening October
Springfields Outlet Shopping Camelgate, Spalding, Lincolnshire PE12 6EU
Phone: 01775 760909Email: [email protected]
OUTLET SHOPPING IN STYLE
Josh BraidT. 0207 861 1176
Ian SandersonT. 0777 413 5318
Charles Dring / Max DelamainT. 0207 734 2080
SPRINGFIELDS IS OWNED BY UBS TRITON PROPERTY. ASSET MANAGED BY SLR OUTLETS LIMITED
