2 Caffè Trucillo Company Profile
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Transcript of 2 Caffè Trucillo Company Profile
Caffè Trucillo
We present you a visual tale of a coffee history
made of tradition, quality and passion
Our Coffee Philosophy
For our coffee, we make a careful selection of top-quality Arabica and Robusta coffee beans: naturally, we add a pinch of our passion, stirred in with vast experience, to obtain the right mix! The result is a unique blend, something exceptional, to be appreciated by connoisseurs, using the sum of their sensory perceptions
Coffee
Listen
Our coffee at once proclaims that we have selected our beans with utmost care. Only beans which are whole and completely ripe have passed the test: this is the story of our experience, for all who listen
Coffee
Smell
The intense aroma which we develop comes from our slow-roasting process - carried out in the time-honoured manner, except that we have raised it to new heights through our up-to-the-minute technology. Breathe deep this heady mixture!
Coffee
Taste
The kind of beans used in a blend are fundamental With its fullness combined generously with body yet boasting elegance offset by roundness, the taste buds respond at once to the aroma. It will linger on the palate until the final drop is imbibed, an unforgettable taste
Coffee
Touch
The silkiness of the beans and the smoothness of the lightest possible velvety cream are unique to our espresso. These are the proof of the care and research that go into our production: the final caress!
Coffee
Look
We have created enchanting objects for serving and presenting our coffee to perfection. These interpret and echo our culture: an unmatchable coffee deserves the most attractive cup for showing it off, see for yourselves!
Coffee
Our Blends
We import natural and washed Arabica and Robusta coffee beans from the best production countries across tree continents Centre and South America, Africa and Asia. We use only the selected beans skilfully blended in a different percentages before roasting to create a pleasant aromatic richness, velvet body, balanced taste in our blends
Coffee
Production Laboratory
The high quality of our blends is controlled in our Production Laboratory with a Sensory Analysis System by a panel of qualified coffee taster. On sight, a perfect Italian Espresso has a hazel-brown foam with a very fine texture. The nose reveals an intense scent with notes of flowers, fruits, toasted bread and chocolate. Its taste in round, substantial and velvet-like. Sour and bitter tastes are well balanced and neither one prevails over the other. There is no astringent taste
Coffee
Trucillo at Bar, Home, Office
We proudly offer Trucillo coffee with a wide range of blends and products in more than 40 countries in world. From luxury hotels, excellent cafeterias, fine restaurants and gourmet stores, to a retail chains, sharing with our customers the pride of offering together all the pleasures held in a cup of coffee
Coffee
1000g beans
Our blends dedicated to the espresso world Grand’Espresso Gran Bar Gran Horeca Gran Moka
Products
Espresso Italiano Certified
Grand’Espresso 1000g beans Blend of coffee beans from several species, varieties and origins. Qualified and certified for its excellent organoleptic and sensory characteristics. The full aroma of a pure, natural and washed Arabica with several notes - chocolate, vanilla and toasted almonds, of selected Robusta, and some fruit or flower suggestions - the sweet, fragrant balance of tastes, providing a round and smooth sensation, completed by the rich vibrant aftertaste. A sublime discovery, a pleasure that affects all the senses!
Products
Espresso Bar Gran Bar 1000 beans Blend of seven origins of Arabica and Robusta coffee beans. The aromatic richness and the dense and well-rounded taste of this blend are given by the perfumes of selected coffee beans from Central and South America, combined with the intense chocolate taste of African coffees. The exquisite taste of our tradition
Products
Espresso Horeca
Gran Horeca 1000g beans Blend made by selected natural Arabica and selected Robusta. It is a cup of full-bodied and rich-aroma
Products
Espresso Moka
Gran Moka 1000g beans Blend of selected Arabica and Robusta provide a full-bodied velvety cup of coffee with a strong and decisive taste
Products
500g beans
Espresso 100% Arabica Espresso 100% Arabica Organic – Fair Trade Espresso Bar Decaffeinated
Products
100% Arabica
100% Arabica 500g beans
Blend with a careful selection of top quality pure, natural and washed Arabica. A coffee with aromas of chocolate, vanilla and toasted almonds, and some fruit and flower notes. Sweet, fragrant and balanced taste, rich vibrant aftertaste. The pleasure of an exclusive and excellent cup of espresso
Products
100% Arabica Organic Fair Trade
100% Arabica Organic 500g beans
Blend of selected and top-quality Arabica coffee beans from organic agriculture. An espresso coffee of the finest aromatic intensity. A balanced, fresh and natural taste, providing an experience of absolute pleasure. Fair Trade ensures that the farmers are paid a stable and fair price for their product. Love for a good cup of coffee. Respect for the environment Respect for life
Products
Espresso Bar Espresso Bar 500g beans Blend of fragrant Arabica coffees combine with the rich taste of chocolaty Robusta, gives a great aromatic intensity and a rich and full-bodied taste
Prodotti
Decaffeinated 500g beans
Decaffeinated 6,25g single dose
Blend of Arabica and Robusta that has been naturally decaffeinated and roasted. Caffeine not exceeding 0,10%
The fragrant pleasure of decaffeinated coffee
Espresso Decaffeinated Products
Filter Coffee
Filter Coffee 64g ground Blend of premium Arabica
and Robusta for a cup of coffee that preserves all the characteristics of taste and aroma of the great Italian tradition
Products
250g beans
Espresso 100% Arabica Blend with a careful selection of top quality pure, natural and washed Arabica. A coffee with aromas of chocolate, vanilla and toasted almonds, and some fruit and flower notes. Sweet, fragrant and balanced taste, rich vibrant aftertaste Espresso Bar Blend of wide range of Arabica and Robusta coffee beans. The fragrant Arabica coffees combined with the rich taste of chocolaty Robusta gives a great aromatic intensity and a rich and full-bodied taste Espresso Moka Blend of Arabica and Robusta coffee with a strong flavour
Products
250g ground 100% Arabica Blend with a careful selection of top quality pure, natural and washed Arabica. Sweet, fragrant and balanced taste, rich vibrant aftertaste Bar The fragrant Arabica coffees combine with the rich taste of chocolaty Robusta, gives a great aromatic intensity and a rich and full-bodied taste Moka Blend of Arabica and Robusta coffee with a strong flavour Deca Blend of Arabica and Robusta ,naturally decaffeinated and roasted. Caffeine not exceeding 0,10%
Products
Tin 250g beans and ground 100% Arabica A coffee with aromas of chocolate, vanilla and toasted almonds, and some fruit and flower notes. Sweet, fragrant and balanced taste, rich vibrant aftertaste Bar The fragrant Arabica coffees combined with the rich taste of chocolaty Robusta, gives a great aromatic intensity and a rich and full-bodied taste Moka Blend of Arabica and Robusta coffee with a strong flavour Deca Blend of Arabica and Robusta, naturally decaffeinated and roasted. Caffeine not exceeding 0,10%
Products
We produces three unique blends in pods for easy use at
home or in the office
100% Arabica Blend with a careful selection of top quality Arabica. A coffee with a sweet, fragrant and balanced taste, rich and intense aroma
Espresso Bar Blend of selected Arabica and Robusta. A coffee with great aromatic intensity and a rich and full-bodied taste
Deca Blend of Arabica and Robusta that has been naturally decaffeinated. Caffeine not exceeding 0,10%.
Filter pod kit (plastic cup, sugar, stirrer)
Pods Products
Capsules FAP and compatible NESPRESSO ®*
Quality and technology to taste a true espresso at home and office. The excellence of Trucillo coffee in the easy convenience of a capsule FAP System and compatible NESPRESSO®* *(The trademark is not the property of Caffè Trucillo S.p.A. or other connected companies)
100% Arabica Blend with a careful selection of top quality Arabica. A coffee with a sweet, fragrant and balanced taste, rich and intense aroma Espresso Bar Blend of selected Arabica and Robusta coffees with a great aromatic intensity and a rich and full-bodied taste Deca Blend of Arabica and Robusta that has been naturally decaffeinated. Caffeine not exceeding 0,10%
Products
Sugars
Extra fine sugar
Brown Sugar
Low-calorie Sweeteners
Products
Cremacaffè
Cremacaffè 900g bag A new way to enjoy the taste of a coffee, a pleasant creamy break, suitable all year long at any time of the day
Products
Caffè Ginseng & Chocolate
Caffè Ginseng 500g bag Is a real boost of energy in sips of pure pleasure: the revitalizing properties of coffee and ginseng are mixed into a tonic drink that offers moments of absolute well-being Chocolate 1000g bag A warm drink always perfectly dense, thick and warm, that invite to pleasure
Products
Topping
Espresso Remix Topping A new cafeteria line designed to create a special, unique Trucillo coffee drink
Chocolate Topping
Hazelnut Topping
Caramel Topping
Products
Syrups
Espresso Remix Syrups A new cafeteria line designed to create a special, unique Trucillo coffee drink
Vanilla
Amaretto
Jamaica
Chocolate
Hazelnut
Cinnamon
Products
Elegance, tastefulness, attention to detail Cup 60cc Cup 100cc Cup 180cc Cup 205cc Cup 290cc Mug 340cc Milk pot TeA pot Glass
Merchandising Prodotti
Merchandising
Elegance, tastefulness, attention to detail Paper cup 188cc Paper cup 275cc Bar counter cup Bill tray Tray Metal napkins distributor Sugar distributor
Products
Cup Collection Products
Trucillo World Collection celebrates Italian Espresso success in the world where the globe, through the game of empty and full, white and black, seems to create a coffee spot. To complete Trucillo Collection, the Trucillo Spoon is the ideal to taste an excellent Espresso preserving the cream compact and unchanged
Wall Painting
Espresso
Tasting
Cappuccino
Products
Luminous Sign One-side luminous sign cm 50x50
Double-side luminous sign cm 50x50
Products
Cesare Trucillo
The story of our company, Caffè Trucillo, begins in Salerno in 1950, when Cesare Trucillo, busy with cargo vessels and sacks of raw coffee beans, begins to work with the best importers and dealers of the time
Company
Coffee starts turning into a passion, that, being shared by his family too, especially his brothers Umberto, Matteo and Vittorio, will become a family tradition
History Azienda
Cesare Trucillo founded the company with the brand
Caffè Moka Salerno, roasting and marketing fine quality coffee blends, serving the best espresso cup
Caffè Moka Salerno Histor1950
Company
Since 1980, Matteo, son of the founder, has been in charge of the business. Linking the two principles of a strong tradition and a constant eye on innovation, he has carried the firm to new heights and won widespread approval for his values and inspired management
A Family Passion
“To describe our Company, just speak about our Espresso Coffee. And vice versa. The coffee we made has our name and, with it, all that is enclosed: because we are our coffee”
Company
Our Mission
We make things with the heart We love the quality as well as our customers and we know that besides their needs, we want to anticipate their desires “We want to make an excellent coffee, capable of spreading the whole Italian coffee culture, taking care of every aspect from production to marketing, from bean to cup” We do it through our own values, the daily commitment and our knowledge sharing
Company
Our Values We live our values committed to follow all the behaviors that support them and shape the way we work every day: Being authentic We act every day with integrity, reliability, honesty. Acting the right way rather than the easiest Being excellent Be a highly effective, lean and fast-moving organization
Believing in our people
Each one of them plays his own role making the difference
Continuous learning
We listen, we learn, we improve
Achieving results together
We believe in the teamwork value because working together and sharing projects makes us stronger
Winning with our customer
Because if our customer succeeds, we succeed
Company
Our Vision One Dream, one Team, one World We have our natural talent made up of “know-how” and the mastery of its practices We know how to make a delicious coffee, the result of craftsmanship, our dream is to integrate it into an international prospect, become a prestigious company with the spirit of the traditional “Italian workshop”. We want to be a team made up of "we" and "you", where different traditions, cultures and experiences are enhanced to create one world without distances, joined by the pride of offering all together this little taste of distilled passion held in a cup of coffee
Company
Trucillo Team
Our team always seek to achieve the highest quality in all fields. Every step taken towards this goal provides the motivation to go still farther. Our qualified team carry on a constant dialogue with clients, in order to assist them in every stage of their business to establish a trust-based relationship
Company
In Italy, in the World Caffè Trucillo has been present in Italy for 65 years and worldwide
with a dynamic and professional sales network based on the qualified distributors. We manage with the equal care both National and International market, offering an excellent product that holds all the Tradition and Passion for the high quality coffee. Over the time our brand has grown in more than 40 countries throughout Europe, America, Asia for which we thanks our partners and our top class quality
Company
Our customers
High quality Espresso from Salerno, Italy, captures the world. Trucillo coffee is offered in hotels chains such as Grand Hyatt, Four
Season, Oberoi and prestigious retail chains like Loblaws, Sobeys in Canada, Tesco in UK, Auchan in Russia and many others
Company
Market Share
Our coffee export sales cover the 40% of the whole coffee distribution and it is increasing every year
Company
70%
8%
10% 12%
Quote di mercato
Italy AsiaAmerica Europe
Channels Share
Our distribution channels are
HO.RE.CA. (Bars, Cafes, Hotels, Restaurants)
Retail (Supermarkets, Stores, etc.)
OCS (Office Coffee System)
Company
80%
15% 5%
Channels Share
HORECA
RETAIL
OCS
Our Company Philosophy
QUALITY
ASSISTANCE
TRAINING
TRANSPARENCY
Company
Quality System
ISO Quality System Certification Certified Quality UNI EN ISO 9001:2008 achieved in 2000 for Production and Sale of roasted coffee Technical assistance and Training Centre
Company Company
BRC Global Standards
BRC Global Standards It certifies Production and the Packaging of both bean roasted coffee and ground roasted coffee. We achieved grade A! The certification respects the international food quality standard to grant the consumer Quality, Hygiene, Safety
Company
Quality Product
Product Certification Qualified Blends “Espresso Italiano” Technical Regulation n. 008 Annex n. 12 at the Conformity Certificate for Product n. 214
Company Company
Organic Coffee
Organic Agriculture promotes the food production in a healthy way both social and economic.
The main point is the respect for the environment, ruling out the use of chemical fertilizers to protect nature
Company
Fairtrade
The Fairtrade Certification Mark is your independent guarantee that this product has been traded according to the international Fairtrade Standards. The purchase of this product enables the improvement of the producers working and living conditions, especially in developing countries and it encourages environmental protection
Company
The Technical Centre
Trucillo Technical Centre was designed to extend to customers complete technical support and knowhow as to how to make and serve the best Italian coffee. Our qualified technicians provide a professional service and maintenance to the coffee equipment to guarantee to our customers the quality of the coffee in the cup
Company
Training Centre
The Trucillo Training Centre is the place to learn all about coffee. Since 1998 we have been providing advanced training for employees, professionals and managers from the hospitality and catering sectors, as well as for coffee enthusiasts, in our campaign to spread information about correct Espresso Coffee preparation
“We teach the art of espresso, we accompany in the discovery of coffee taste , we suggest to share delicious moments with own customer. During these years we’ve had the pleasure to share, with more than 5000 people, the passion for the quality’’
Company
Since 1988 65 years of experience in
quality coffee at your disposal at Trucillo Training Centre. We provide full specialized training to learn all about the art of Italian coffee
“We are willing to extend to our partners in the world, complete technical support and knowhow, such as how to make and serve the best Italian coffee, cappuccino, coffee drinks and how to maintain coffee machines”
Company
Training activities
A constant and qualified training activity is dedicated to support our sales network in Italy and worldwide. We have created a proper centre of learning willing to support our customers to seize the opportunities arising from continuous market changes, not only by offering a quality product, but business solutions and innovation adjusting the offer to new trends
Company
Training Activities
Trucillo team and partners in Italy and worldwide
Professionals in foodservice
Associations, Institutes and schools involved in the food & beverage sector
Partner of the International Institute of Coffee Taster
Company
IIAC Training Point
Training Point of the International Institute of Coffee Tasters (I.I.A.C.)
Espresso Italiano Tasting
Espresso Italiano Specialist
Company
The Key to Success The Trucillo Training Centre courses are reserved to the Trucillo clients and distributors in order to support and improve their business • Qualifying Trucillo partners • Helping establishing good relationship with old and new customers • Creating opportunities to meet experts in the field of food service • Carrying out high visibility and good image for our partners • Improving their business • Providing them additional value to compete on the market, such as
the training activities, real promotional tools for business development
Company
Our Courses, given by our qualified teachers
1. The ABC of coffee – a fascinating journey to the heart of a good coffee
2. 5 Keys to a perfect espresso - the correct way to manage your equipment to obtain a perfect espresso
3. Espresso tasting – discover your own sensory perception to become a connoisseur of body, taste and aroma
4. The art of cappuccino - Learn how to serve your customers a perfect cappuccino
5. Coffee hour – improve your business with tempting coffee-based drink that will amaze your customer
Training Courses Company
Company
Company
Company
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Company
Corporate Identity In Italy, coffee is art and culture; in the world, the Italian Espresso Coffee is a symbol, the representative of the refinement and taste for which we are famous In a rich and fragrant cup is concentrated the Italian ability of giving style and elegance to a simple gesture, such as drinking a cup of coffee
Communication
Brand Identity
Trucillo image is the acting-out of our identity, made of story, quality, passion for what we do and what we love doing all along: the coffee
Communication
The White
The brightness of the white colour dissolves the form, releases the product and the goodness of our coffee comes in its essence, purity, quality
Communication
Innovation the QR Code
We have been the first Roasters in the Coffee Industry to use QR Technology, applying it to all the packs, providing the chance to get more info about the products and the Company to the customer, guiding them during theirs choosing process
Communication
Packaging
Our packaging are made by a white background matt surface, which represents the pureness of the raw material used in our blends, in contrast with the elegance of a glossy surface of the brand, the image and the text. Because we love doing things good and beautiful
Communication
Design We know exactly how a supreme espresso should be and we found a way to extend the pleasure it can give The colours, shapes, style elements of visual merchandising are realized with the same passion and professionalism which we prepare our blends
Communication
The Brand, the Cup Communication
Our logo cup goes back over Trucillo brand lines, the logotype inclination becomes the cup shape and the letter “C”of Trucillo, the cup handle
Collection World Cup Communication
Collection The Perfect Espresso Communication
Media Comunicazione
Web & Social Network
www.caffetrucillo.it www.facebook.com/caffetrucillo #caffetrucillo @caffetrucillo
Communication
We listen, we understand, we talk with all Trucillo coffee lovers worldwide
Exhibitions
Caffè Trucillo takes part to the world’s leading food fairs for the retail trade and the food service market
Host –Milano, Tuttofood-Milano, Sigep-Rimini, Anuga-Koln, Sial-Paris
Communication
Main Points Caffé Trucillo
Coffee
Blends
Origin & Variety
Selection
Sensory Analysis
Bar Home Office
Products
Beans
Ground
Pods
Capsules
Sugars
Instant product
Topping & Syrups
Merchandising
Company
History 1950
Mission Value Vision
Our People
Distribution
Quality
Certifications
Assistance
Training Centre
Communication
Our Identity
Image
Design
Web & Social network
Exhibition
Thank You