Novo Marmo Strategy

8/6/2019 Novo Marmo Strategy

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The Company

Novo Marmo


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Strategy & Actions


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Creativity


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Agenda

Overview Why? & By Who?

Strategic Pyramid

Strategy Approach 3 Axis Discussions

Road Map Overview


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Achieve Growth & Better Shareholders Enhance our Capital Productivity Increase our Revenues & Net Profit Margins

Regain our Well-deserved Reputation & Positioning

Why are we Re-strategizing our business?


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This is NOT a One-Person

Vision This is A One-Team Effort This is a Enterprise-wideharmony

This is a Shareholders idea

This MUST be a Top-Down

ideawith Total Buy-In byCompanysStakeholders

CompanysStakeholders ShareholdersBoard of Directors InputSenior Management

Key Senior Employees

By Who?


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Why?

New Strategy

A logical evolution & expansion toour Success & Business Growth

A New Vision

A New Strategy


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VISION + CORE VALUES

SMART GOALS

SMART

WHY

Basis

WHAT

How

Who&W

hen

3-5Y

5-10

Y

12M

6-12

M

F

orever

3Mon

ths

OBJECTIVES

MISSION

STRATEGIES

campaign

Strategic Pyramid


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2 SWOT Analysis

Opportunities

Threats

Strengths Weaknesses

4 Offering Menu

1 Define Strategy

Vision

ValuesMissionGoalsObjectives

price list

Trade Shows

OrganizationChart

Team Building

Strategicgroupings

StrategicSourcingTeam

Recommen-

dations

Sales & Marketing

7 Identify/Target Customers

Sales PlanMarketing Plan

Account Planning

Pricing

Market Demand Planning

3 Define the Market

Market Research

Market Intelligence

Opportunities

Saudi Marmo

Selection &Sourcing

Offerings Menu

Market reports6 Evaluate Current Position

Customer-baseCompetition

Traditional Strategic Approach Page 1/2

5 Team Building


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Validate with Customers

12 Project Management Office

13 Monitor & Assess Strategy

Performance RankingPerformance

CC

EE

DD

BB

Time

11 Successful Implementations10 Achieve Targeted Opportunities

TendersProjects

9 Technical Center

Tech EngineersSenior Architects

AutoCAD Orators

a

TasksSchedule

ABC

DEG

GHI

Implementation Plan

14 Saudi Marmo sStakeholder Review

Traditional Strategic Approach Page 2/2

Validate with Customers

8 Project Department

AutoCAD OratorsWater Jet OratorsHandling Materials


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International Marble CompanyLocal Marble Company

3 Axis


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The Company


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The Path Process

ArDiCos SWOT ANALYSIS

SWOT / Analysis

Weaknesses

Strengths

Opportunities

Threats


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After having completed your

SWOT analysis, we need toask ourselves these questions:

How can we use our strengths to enable us to take advantage ofthe opportunities we have identified?

How can we use these strengths to overcome the threatsidentified?

What do we need to do to overcome the identified weaknesses inorder to take advantage of the opportunities?

How will we minimize our weaknesses to overcome the identifiedthreats?

h i fil


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WeaknessWeak brand name

Weak references,

Only branch in Riyadh

No Project Department

StrengthStrong in producing granite .

Strong in importing around the world

Strong in Manufacturing

Long investments ,extendable

Big stock of granite ,marble & stone .

ThreatsUnbounded New competitors to the Market

Very competitive market

Long Sales Cycles

Difficult, under estimate the competitors

the THREAT from being the alternative Substitute

Lack of ability to acquire the needed Professional Staff dueto:

Medium-Low Availability of international Market-Supply

Medium Ability to offer attractive Salaries high quality ..

OpportunitiesLarge growth in community

Big project all over the kingdom

Private sectors project

Investors will invest in real state .

Building houses for more then 500,000 units

qWhat is our SWOT profile?


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The Path Process

ArDiCos SWOT ANALYSIS

Market Demand Planning

Define the Market

Market Research

Market Intelligence

OpportunitiesAssessment

Saudi Marmo


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The Path Process

Offering Menu

Price list

Trade Shows

Pricing


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Identify/Target Customers

Sales PlanMarketing Plan

Account Planning

The Path Process


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What are our goals?1. Revenue, Sales Growth and Profit

2. Regain Market Reputation:

3. Re-Packaging our Offerings Customer-Centric Offerings with

Speed-to-Market.4. Customer Acquisition and

Retention

Others

Innovation, Quality & On-Time Delivery?

Merge with other Market Share Co.s?

Th M k t


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The Market


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Strong import in the GCC.

Strong Sourcing from allover the world .Mass storage in KSA.Bulk- sales and retailersStrong engineering andwater jet,

Saudi Market Analysis?

Buying locally and Europe

Strong import

Granite manufactures

Strong importing on for some kinds ofmarble and granite

Buying locally and Europe .


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See U Next Week

Novo Marmo Strategy

Documents

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