NOVEMBER 2010 010

LEttER fROM SOphy MERSzEi Happy Holiday Time!

I can’t believe another month has already came and went! Over at the NovaLash head-quarters we have had an amazing month! Sophia and Ali spent time in Miami for Fashion Week-- lashing up internationally renowned designer, Richie Rich and his glamsquad including the beautiful Miss Pachi Lake. On

behalf of NovaLash I would like to thank Alicia Hunter and Michelle Mirizio for all of their help that weekend! Also a HUGE thank you to all of our supporting top salons who contributed to this event. Read more about this trip on page 3 of the newsletter.

Sophia, Ali and Alicia also attended the AACS Annual Convention a week later in Orlando, FL and introduced our first ever curriculum created specifically for beauty institutions. They received an amazing response from the schools and we are thrilled to be starting this new pro-gram in just a few months! One of our main goals at NovaLash is to improve lash extension education and training in order to provide the very best lash exten-sion services to clients. We are very confident that the beauty institutions we partner with will help us reach that goal. If you are interested in this program or are able to contribute in anyway, please contact Heather Hughes at Heather@novalash.com.

It’s almost that time of year again... we’re not playing Christmas music in the office just yet, but we are hand-dipping, crystallizing and freeze-drying our delicious can-died lashes for you! Girls love to shimmer and shine through the holidays so put that extra twinkle in your clients eyes this season-- they deserve it!

I hope all of you find success as you NovaLash through November, and if you aren’t applying lashes or fluttering your lashes (or both) -- you’re missing out doll!

Best Lashes,

Sophy Merszei President of NovaLash, Inc.

EVENTS CALENDAR

Nov 15 & 16 Trainer’s Training in Houston, TX

Dec 5 & 6Trainer’s Training in Houston, TX

Jan 23Advanced Training in Las Vegas, NV

Jan 30Advanced Training in Houston, TX

NOVEMBER SPECIALS

Offers only redeemable through phone orders.866-430-1261

LASH ARTIST OF THE MONTH

Diane Lytle DermaGlowW a s i l l a , A l a s k a

Diane Lytle is a licensed aes-thetician, who began her private skin care practice in 2007. To offer a higher qual-ity of service and profession-alism, Diane established Der-maGlow® Alaska, LLC, a skin care clinic offering a high-end, unique spa experience with a highly trained and qualified team of professionals.

“I wanted to be able to offer a higher qual-ity of service to Alaska, while maintaining that special one-on-one atmosphere with each and every client. At DermaGlow®, we are known for being able to offer real results while edu-cating clients on proper skin care, health and well-being and offering the latest in advance skin care treatments.”

As an Advance Novalash techinician, Diane has estab-lished herself as the best lash artist in Alaska. With over 100 lash clients returning monthly, and a waiting list, Diane is fondly touted as TheLashChick™ by her clients, and has just recently trademarked this. Lash extensions are Di-ane’s specialty and the heart of DermaGlow®.

“Lash extensions are an art. Not just any-one can be a lash artist. It takes a very spe-cial talent to create beautiful, natural looking extensions. Unfortunately, I have had to cor-rect many poorly applied extensions by other technicians which have caused lash damage, pain and discomfort to clients. There is noth-ing better than the joy of a happy client who sees how beautiful, and pain free, properly ap-plied extensions can be. I absolutely love being a lash artist, it is my passion, and I love mak-ing women even more beautiful with Novalash extensions.”

Diane has been featured in several local publications for her lash artistry, and she writes educational periodicals on skin care for a local newspaper every other month. You can view these articles on the DermaGlow® website at www.dermaglow-ak.com.

Diane is an ADVANCED TRAINED lash stylist for NovaLash and was also featured as one of our TOP SALONS in our last few promotions that took place in Miami, Orlando and another upcom-ing event in NYC. For more information about how to become lash artist of the month or to be certified as an advanced trained stylist or to be part of our TOP SALONS list for future promo-tions and events please contact Ali Moon at ali@novalash.com.

NovaLash’n Richie Rich models for Fashion Week in Miami Beach

NovaLash presented Richie Rich’s Runway Show on Sat-urday, October 23 at The Se-tai as part of Funkshion: Fash-ion Week Miami’s Spring/Summer 2011 shows.

NovaLash stylists applied full-sets of lashes on Richie Rich and his models prior to the show at the NovaLash booth during SHOP Miami on Sat-urday at The Bass Museum of Art. The stylists used a va-

riety of lash extensions, mixing different lengths, textures and colors to create a unique lash look for each model.

“Richie Rich is known for transforming the typical runway show into fashion entertainment at its best. From glitter, confetti and bubbles to colorful wigs, tribal face paint and outrageous, yet ar-tistic, makeup – he’s done it all! Going along with the glam-tastic theme, Novalash stylist, Sophia Hak, applied pink lemonade and blue raspberry candied lashes to Richie,” says Ali Moon, pr rep for NovaLash.

“My lashes feel like butterflies in the clouds! Amazing!” Richie Rich gushed about his new NovaLash extensions.

As presenting sponsors of this event, NovaLash provided gift bags for all media, models, celebri-ties and VIP guests who attended the Richie Rich fashion show. The gift bags included No-vaLash cosmetics and gift cards for NovaLash extensions applied by top lash stylists around the country.

NovaLash’s Top Lash Salons

ALASKA

DermaGlow Wasilla 907-315-0360

CALIFORNIA

Beyond Beauty Essence Woodland Hills 818-854-4209 Lash Out! Santa Rosa 707-495-3894 Studio Lash Ventura 805-643-5274The Talk of the Town Orcutt 805-937-8070

FLORIDA

Anushka Spa & Salon West Palm Beach 561-820-0500Frederic Fekkai West Palm Beach 561-629-3692Glamour Girl Lashes Del Ray 917-533-6212 pHace Spa Palm Beach Gardens 561-315-0190 SouthBeach Hair Marco Island 239-248-6288Uptown Girl Fort Lauderdale 866-333-4153YNS Med Spa Naples 239-248-6288

GEORGIA

Ever Beautiful Cosmetics Fayetteville 678-364-8414 Modish Salon & Spa Augusta 706-722-1518

NEBRASKA

ReJuvenation Salon Grand Island 308-382-4501

NEVADA

Health N Beauty Las Vegas 702-279-1699

NEW JERSEY

Eric Alt Salon Saddle River 201-934-1150

NEW YORK

Courtney Akai Lash Boutique New York City 212-867-8469Uptown Girl New York City 888-455-0271

TEXAS

The Lash Co. Houston 713-520-5274

WASHINGTON

The Lash Bar at Bella Day Spa Yakima 509-985-8355

Why aren’t YOU listed as a NOVALASH Top Salon?Feeling left out? No worries! Contact Ali Moon to figure out how you and your salon can be included in future promotions: ali@novalash.com

R I C H I E R I C H &