NOV 8 2012: Cloud Expo SF "Elastic Cloud Infrastructure: Why the Enterprise Wants It"

Why Most Organizations Will Need Two CloudsCloud Expo, November 8, 2012, San Francisco

Why Enterprises Need Two (or more) Cloudspresented toCloud Expo, San FranciscoNovember 8, 2012

Troy AngrignonVP, BD & [email protected]@troyangrignon

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Market DriversTwo Cloud Theory

EIC Design principlesReal-world scenarios

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Market Drivers

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2B+ people online but...

4http://www.businessinsider.com/state-of-internet-slides-2012-10?op=1


App usage is swamping web usage



Macro Market Trends

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The application portfolio is expanding.

Mobile matters.

Application teams are embracing the agility benefits of public cloud.

Time to market pressures are accelerating.


Applications are changing. And so are the approaches we use to create them

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Applications Development Approaches


The way we build code is changing...fast

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App Developers are Flocking to AWS

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• Tremendous growth for market leader• 1 trillion objects in S3

• ~$1.5B business run rate for Amazon

• ~ 450,000 servers in seven data center hubs around the globe

• 100s of servers per admin ratio

• 20 price reductions in 5 years

• Fast scale and prominent companies running production workloads on AWS

• Zynga, Pinterest and Dropbox are a few

• AWS allow app developers to self serve and assume control • DevOps centric

• Auto-scaling

• Manage data replication

• Ensure server & data redundancy

• Geo-distribution

IT infrastructure teams are under increasing pressure to compete with highly elastic, on-demand, self-service public cloud offerings.


A wave of new apps requiring new infra

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Two Clouds

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This has led to a bifurcation in infra & apps

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Enterprise Virtualization Cloud

Elastic Infrastructure Clouds


These are entirely different classes of apps

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Loca

tion

of c

ompl

exity

Infra

App

Up OutPrimary scaling dimension

Cloud Apps

Existing Apps


These apps require different architectures

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Loca

tion

of c

ompl

exity

Infra

App

Up OutPrimary scaling dimension

Elastic Infrastructure

Cloud

“Enterprise” Cloud


Two Clouds for Two Needs

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Uptime in InfrastructureData mgmt in Infra

InfraOps centricIT Ticket Requests

Default to H/W redundancyCustom H/W Arch

Scale Up

Elastic Infrastructure

Cloud

EnterpriseVirtualization

Cloud

Uptime in AppsData mgmt in Apps

DevOps centricApp Developer Self ServeMinimal H/W redundancy

Template H/W ArchScale Out


The network design is different

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Cloud

Enterprise

Enterprise Virtualization Cloud

Elastic Infrastructure Cloud

EC2

VPC

Cloud Apps

Traditional Apps

VLAN

netw

orki

ng m

odel

cloud type

FLAT


And so we end up with this:

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Traditional apps Cloud Apps

APPS

INFRA


Elastic Infrastructure Cloud Design Principles

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EICs have Open APIs and protocols

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EICs use commodity / ODM hardware

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ODMs operate their businesses on 3-10%

margins.

AMZN, GOOG, and Facebook buy direct

without a middleman.

Only a few enterprise vendors are pivoting to

compete.


EICs use open source software

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Open Cloud System 2.0


EICs force software to be responsible for uptime, not the hardware

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Hardware fails.Software fails.

People fail.

Only software can measure itself &

respond to failure in near real-time.

Applications designed for 99.999% uptime can run anywhere


EICs are inherently scale-out in nature

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A B

A B

A B C D N

Scale-up - Make boxes bigger (usually an HA pair)

Scale-out - Make more boxes


EICs help you stop hugging servers and start shooting them instead

26attrib: Bill Baker, Distinguished Engineer, Microsoft* added by yours truly ...

VMs are your pets

You name them and when they get

sick, you nurse them back to

health

garfield.company.com

Servers are cattle

You number them and when they get

sick, you shoot them

web001.company.com*thanks to Bill Baker, Distinguished Engineer, Microsoft for this


EICs use open networking approaches, and are moving to commodity networking eqpt

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Summary of EVC vs. EIC

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Enterprise Virtualization Cloud Elastic Infrastructure Cloud

Applications Traditional & Legacy Dynamic

Scaling Architecture Up Out

Technology Stack Heavy & Proprietary Distributed & Open

Price/Performance 4x-8x 1x

Failure Domains Large Small

Provisioning Slower & Manual Faster & 100% API

Best For: Server consolidation and lower datacenter mgmt costs

On-demand, scale-out infrastructure for new apps


Real-world scenarios

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Your app portfolio is spreading out...

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Bare Metal Infrastructure

Virtualized Infrastructure

Private Enterprise

Virtualization Cloud

Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private

Public Elastic Infrastructure

Cloud

Private Elastic

Infrastructure Cloud

Traditional inelastic client/server type applications

Dynamic applications

PaaS SaaS




Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS

Building a public or private EIC

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OpenCloud

System2.0




Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS

Building a hybrid Elastic Infra Cloud?

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App Architecture: Split-tier

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaSWeb-Tier

DB Tier


Hybrid app portfolio (Gaming-model)

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaSUNKnown

Known


Building new legacy-style apps?

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Building new dynamic cloud apps?

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Full dev/test/production lifecycle in the cloud

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Develop out, production in

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaSDevelopment

Production


Or the reverse.

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS

Development

Production


Traditional “large data” + “big data”

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS

LargeStructured

Data;

Data Warehouse;

BI

BIG Data

Unstructured

Hadoop


Hybrid Big Data (in/out)?

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaSPublic

Big Data

Private Big Data


Private or Public PaaS

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Hybrid PaaS

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Traditional Systems Mgmt: Tivoli, etc.

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Application Mgmt: Cloudscaling OCS

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Application Mgmt: RightScale

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Application Mgmt: enStratus

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Private Enterprise


Hosted Bare Metal

Hosted Virtualized

Infrastructure

Public Enterprise


Public

Private


Cloud

Private Elastic




PaaS SaaS


Homework

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Your Homework

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•Share this more defined worldview / language to your team•Look at your business and where you create value•Analyze your upcoming app dev and existing apps•Clearly bucket them into EVC / EIC candidates•Build out your EVC and EIC•Create and deploy the apps•Accrue the business value


THANK YOU

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Troy AngrignonVP, BD & [email protected]@troyangrignon

NOV 8 2012: Cloud Expo SF "Elastic Cloud Infrastructure: Why the Enterprise Wants It"

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Transcript of NOV 8 2012: Cloud Expo SF "Elastic Cloud Infrastructure: Why the Enterprise Wants It"