NoTube: Using the Synergy of Broadcast, Internet and Social TV

SOCIAL & INTERACTIVE TVintegrating Web & TV

Lora AroyoVU University Amsterdam

http://notube.tv

1Wednesday, June 8, 2011

http://notube.tv

http://notube.tv

TAKE HOME MESSAGEIntegration of TV & (Social) Web


rethinking the role of metadata as advertisement for programsallowing API access to TV devices

using URLs for program identification

would lower costs and foster creativity, and thereby benefit consumers as well as providers and

manufacturers


• Making APIs (and prototypes) for linking the Social Web with broadcast and on-demand television

• Using Linked data for serendipitous content discovery

• Aggregating TV preference data from diverse Web activities

• Enriching TV metadata

• Finding graph patterns to link users to content

• Adaptive advertisement

• Building on open source services

• Supporting real-time multi-screen exploration of TV programs


EVOLUTIONwe see how web & TV co-evolve


SOCIAL NETWORKS SHOW WEB & TV TOGETHER

• high % of social media conversations are around what people are watching on TV

• during UK/US prime-time scheduling:

• Twitter trending topics - TV related

• Twitter activity influence what people decide to watch

• predominantly via second screens (not specifically designed)


SECOND SCREEN: IN ACTION42% UK adults discuss/comment on TV programs while

watching (YouGov Deloitte report, Aug 2010)

49% of UK Twitter users use Twitter regularly when watching TV (BBC Audience Research Twitter survey, Aug 2010)


WHAT IS THE DRIVE?

• it’s not technology-driven

• people want to share (TV) experiences

• people want to be recognized (by what they are watching)

• people want to be heard (through contributions)

• young audience - very active


FRAGMENTATION OF AUDIENCES

• in the current evolution of web & broadcast TV, we see a fragmentation over multiple applications, devices & websites

• not good for all • consumers• manufacturers• developers• creators & owners of content


DEVICES & CONTROLS

• many new TV and TV-like devices, e.g.• internet-connected TVs, e.g.

Samsung Yahoo Widgets TV• set-top boxes, e.g. Boxee Box,

Apple TV and GoogleTV

• apps to control interaction with second screen, e.g.

• MythTV, XBMC & Boxee iPhone/Android remote controls


APPS FOR INTERACTION

• media directory apps: • majority are incapable of

interacting with TV or Web players, e.g. ‘Radio Times TV guide’

• apps for specific programs or events, e.g. `The Million Pound Drop' show, PickLive: playing along during football matches


ALL THIS RESULTS IN SILOSwe see fragmented solutions

where people need specific hardware/software to participate in TV apps


SILOS POSE PROBLEMS FOR USERS & BROADCASTERS• difficult for people to participate

• difficult for broadcasters to monitor what’s going on

• potential value for participants is lost

• potential value for right holders (e.g. increased and engaged audience, and feedback) is lost

• too much focus on formats & protocols instead of creative solutions


KEY CHALLENGESwhat problems do social TV developers need to solve?


CHALLENGES FOR SOCIAL TV DEVELOPERS

1.How do we know what the person is watching?

•Both for broadcast and on-demand, we need to know in the form of some kind of unique identifiers.

2.How do we locate additional information about the program?

•Given a unique identifier for a program, we need to locate information, not broadcasted along with the program itself.


CHALLENGES FOR SOCIAL TV DEVELOPERS

3.How do we locate apps or Web pages related to it?

•In addition, we need program-specific applications to be launched, or Web pages to be navigated to (seamlessly delivering complex applications using Web technologies without locate-download-install-launch difficulties).

4.How can we manipulate it?

•We need a second screen environment for users to manipulate the content, provide playback control, interact with first screen.


GUIDELINES


I. RETHINK THE ROLE OF METADATA

• let metadata advert the content: let it flow freely in the public web and find its viewers

• make metadata public and open: open in formats & licenses drawing users via 3rd party apps

• rights issues: nothing compared to content rights

metadata is scaffolding for Future Web & TV


EXAMPLE:

• the BBC Backstage work with TV anytime shows the result in the form of very creative apps


II. CREATE URLS FOR CONTENT ITEMS

• easy sharing of info by giving programs a life through a URL:

• resolvable, machine processable URLs (JSON, RDF)

• for sharing information (about content), e.g. Wikipedia, IMDB

• for relating program instances cross broadcaster, e.g. aggregated matching & discovery in the international Global Web

program URLs makes it alive in the social web


EXAMPLE: BBC

/PROGRAMS

http://www.bbc.co.uk/programmes/b00ry8lb

http://www.bbc.co.uk/bbcfour/programmes/genres/drama






III. AGREE ON OPEN APIS

• to allow other apps to access & control TV playing device/app/web page

• what to see, e.g. change channel, play, pause

• to allow other apps to access metadata

• content identification

• user identification / authentication

• standards-based communication between controlling & controlled devices

open APIs for access & control


EXAMPLE: APIS FOR RECORDING, ANNOTATION & SEARCH

• smart phone-to-TV API, e.g. bookmarking, tag, annotate content

• Web-based OAuth API for sharing activities streams


BENEFITSbenefits for all stakeholders


I. BENEFITS TO AUDIENCES

• expect diverse, attractive, and accessible software & hardware remotes

• more creative apps for viewing what to watch on TV (phone, tablet etc.) and easier text entry

• simpler access to program info, for sharing in social web

• better second screen TV apps

• better recommendations


II. BENEFITS TO CONTENT PRODUCERS

• less fragmented audience

• more participation & interest

• ability to track aggregate usage and market that (from broadcast via on-demand to archive)


III. BENEFITS TO DEVELOPERS

• manufacturers and developers have open and well-documented APIs to support


BENCHMARKguidelines for NoTuble metadata and apps


HOW NOTUBLE IS YOUR METADATA?

• as a guideline and as a benchmark for TV metadata, we use a 5-star scheme to judge TV metadata

★ make metadata available publicly (open license)

★ ★ make metadata available in open format

★ ★ ★ create URLs for content items

★ ★ ★ ★ link to additional items

★ ★ ★ ★ ★ use the linking to personalize (& socialize)


NOTUBLE METADATA

• this schema helps to determine the added value of metadata, for example:

• content availability (restricted by country 0.1 point, payed content 0.1 point, free everywhere 1 point )

• metadata licensing (can others reuse the metadata)

• metadata schema quality (e.g. using standard schema's like tv-anytime)

• amount of metadata (only title, or much more)

• conceptualization or just keywords etc

• reuse of identifiers


USER MODELING

• personalization implies & assumes user (usage) modeling

• benefits both sides

• better experience, more engagement

• better analysis of usage, better marketing

personalization not a burden (for providers) but an opportunity


MAKING NEW CONNECTIONS

• specific & meaningful connections between:

• existing information about people from the Social Web





• data about video content provided by broadcasters





• data about video content provided by broadcasters

• supplement video data with background knowledge


ACTIVITY-BASED USER PROFILES

• an example of advanced user modeling is the use of BBC Linked Data in the generation of activity-based user profiles

• NoTube Beancounter can use DBpedia but also BBC PIDs in Twitter-based profiling

• used for recommendation on the basis of social activity

• other examples following similar approach, e.g. music-related recommendation based on music-related social data


SEMANTICS-BASED RECOMMENDATION

• in NoTube recommendations are based on user TV viewing & Social Web activities

• through the semantic relations, recommendations are given for people, programs, channels and for genres (a rich, multi-faceted approach)

• exploring pattern-based recommendations on top of LOD semantics

• integrating classical statistical approaches for related programs


LOD PATTERNS & CONCEPT MATCH

• direct match in LOD concepts

• creative influence

• creative participation


RECOMMENDING & INTERACTING IN GROUPS

• people want to share (TV) experiences

• integration with (social) web allows for recommending for & interacting with groups

• typical trade-off watching TV - remaining in social group

• challenge to support social processes for trade-off

• examples: multi-user device (touch table), using social networking systems to vote & discuss


SOCIAL TV SHOULD ENABLE

• Conversation: back-channel, recommendation & community• content is the king; conversation is the content on web2• conversation is the king

• Gamification: playful, engaging & participative

• Personalization: users contribution, relevant & their stories

credit: Gary Hayes


COMMUNITY-BASED EXPERIENCE

not a single TV-viewer activity any more


SOCIAL VIEWING SCENARIOS

for more details check out our blog at http://notube.tv


http://notube.tv

http://notube.tv

ADAPT INDIVIDUAL SECOND SCREEN EXPERIENCE

for more details check out our blog at http://notube.tv


http://notube.tv

http://notube.tv

HOW NOTUBLE IS YOUR APP?

• we extend this benchmark from metadata towards applications and software:

★ use NoTuble metadata

★ ★ provide open APIs for accessing metadata

★ ★ ★ provide open APIs for controlling devices


STANDARDS

• in this open evolution, a lot is already happening.

• the industry shows many different parties offering partial solutions

• W3C can help with API, protocols, specifications

• NoTube aims for NoTuble benchmarks

towards a coherent Web & TV ecosystem


OPPORTUNITIES

• engage through gaming, make sharing and feedback more playful, e.g. rewards, sense of progress, curiosity

• linked content allows to find alternative versions better fitting conditions of multilinguality and accessibility

• Twitter for individual, collaborative, trending recommendations

• support process of endorsement, e.g. celebrities


TAKE HOME MESSAGEIntegration of TV & (Social) Web


rethinking the role of metadata as advertisement for programsallowing API access to TV devices

using URLs for program identification

URLs are the foundation for the webURLs can be the foundation for the Web & TV ecosystem

linking data is easier than linking devicesso, focus on metadata & URLs as well as APIs for

Web&TV

would lower costs and foster creativity, and thereby benefit consumers as well as providers and

manufacturers


• Stay tuned:• http://notube.tv

• http://notube.tv/#blog

• @notube, #notube

• http://delicious.com/notube

• [email protected]

• Videos:• http://vimeo.com/user3487770


http://notube.tv

http://notube.tv

http://notube.tv/#

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http://delicious.com/notube

http://delicious.com/notube

mailto:[email protected]

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NoTube: Using the Synergy of Broadcast, Internet and Social TV

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Transcript of NoTube: Using the Synergy of Broadcast, Internet and Social TV