ESWC SS 2012 - Thursday Keynote Lora Aroyo: NoTube. This is future TV
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Transcript of ESWC SS 2012 - Thursday Keynote Lora Aroyo: NoTube. This is future TV
http://notube.tv@notubeproject
This is future TV.
Lora AroyoVU University Amsterdam
Web & Media GroupThursday, May 24, 12
Thank youfor their slides to:
• Dan Brickley, Vicky Buser, Valentina Maccatrozzo, Libby Miller, Davide Palmisano, and the whole NoTube team
• Ericsson user study report
• RedBee Media
• Ugli building wall posters
Thursday, May 24, 12
Thursday, May 24, 12
ScenarioThursday, May 24, 12
TV & the PeopleThursday, May 24, 12
choices, choices ...Thursday, May 24, 12
lost in spaceThursday, May 24, 12
always missingThursday, May 24, 12
demand for experienceThursday, May 24, 12
Web vs. TV
TV & the WebThursday, May 24, 12
simultaneouslyThursday, May 24, 12
TV getting active
42% of UK adults who use Internet while watching TV also discuss or comment on programs they are watching
Thursday, May 24, 12
competition for attentionThursday, May 24, 12
TV & the DevicesThursday, May 24, 12
multitude of devicesThursday, May 24, 12
multitude of accessThursday, May 24, 12
Thursday, May 24, 12
Social & Personalized TVThursday, May 24, 12
not a single TV-viewer activity any more
Thursday, May 24, 12
Thursday, May 24, 12
Recommendations needThursday, May 24, 12
Social Recommendations
I usually find NEW programmes to watch by:
RESULTS OF NOTUBE SOCIAL WEB & TV SURVEY 2012
Thursday, May 24, 12
Social Recommendations
I usually find NEW programmes to watch by:
RESULTS OF NOTUBE SOCIAL WEB & TV SURVEY 2012
Social TV
RESULTS OF NOTUBE SOCIAL WEB & TV SURVEY 2012
Thursday, May 24, 12
Social RecommendationsThursday, May 24, 12
Thursday, May 24, 12
So, ...what does this
all mean?
Thursday, May 24, 12
passive vs. active
what’s on vs. what’s there
group vs. individual
single vs. multiple devices
rich source for entertainment vs. rich source of data
competition for attention demand for social recommendations
Thursday, May 24, 12
What is NoTube?
• the Web
• personalization
• social media
• second screens
a project about (future) TV and ...
Thursday, May 24, 12
NoTube User Perspective
how do people watch TV together?
how do devices influence watching?
... the role of social recommendations
privacy vs. personalization: perceived trade-offs ...
Thursday, May 24, 12
NoTube Technology Perspective
... role of metadata in TV & Apps?
... a good way to sync TV & other metadata?
... a good way to share information in real time?
... an easy way for devices to find & talk to each other?
Thursday, May 24, 12
What did we do?
APIs & prototypes to link the Social Web with broadcast and on-demand
television as open source services
Thursday, May 24, 12
How did we do it?• Open Web Standards
• XMPP to pair devices with TV & group interaction• OAuth for trusted connection• Web APIs
• Open Web Data
• Open Graph API; standardized Activity Streams• Linked Data Cloud• Program metadata enriched with Web URLs
Key Point: Linking Web Data to User ProfilesThursday, May 24, 12
ScenarioThursday, May 24, 12
TV Program Enrichment
SemanticPattern-based
Recommendation Strategy
RDF GraphTV
Programs
Semantic ContentPatterns for
TV Programs
HybridRecommendation
Strategy
StatisticalSimilarity-based
Recommendation StrategyUser Ratings &
Demographics(BBC EPG
Data)
EPG Metadata(BBC)
Recommendation Service
SimilarityClusters
of Programs
User Data Analysis
End-UsersEnd Users
Thursday, May 24, 12
NoTube’s Beancounteraggregate, analyze & profile
Thursday, May 24, 12
TV Preference Data Sparse
• Even for a single service (e.g. Netflix)
• NoTube’s open systems: challenges multiply
• often no global view, only per-user data
• many ways of identifying same content item
• many ways of identifying same user
• many ways of identifying entities e.g. actors, directors, ...
Thursday, May 24, 12
Fragmentation by Site
Thursday, May 24, 12
TV Preferences in NoTube• Inferred from the Social Web
• tweets, FB likes, last.fm listened, etc.• weighted interests
• Represented using Linked Data web identifiers
• record-linkage:
• NLP:
facebook.com/pages/ dbpedia.org/
http://dbpedia.org/resource/Matt_Lucashttp://dbpedia.org/resource/David_Walliams
#littlebritain
Thursday, May 24, 12
TV Preferences in NoTube• Inferred from the Social Web
• tweets, FB likes, last.fm listened, etc.• weighted interests
• Represented using Linked Data web identifiers
• record-linkage:
• NLP:
facebook.com/pages/ dbpedia.org/
Brilliant british humor by Matt Lucas & David Walliams - whole range of facinating characters portraying diversity of british society
http://dbpedia.org/resource/Matt_Lucashttp://dbpedia.org/resource/David_Walliams
#littlebritain
Thursday, May 24, 12
Beancounter
REST platform
crawler
analysis engine
key value
{activities
{analysis
{profilesprofiler
Thursday, May 24, 12
Thursday, May 24, 12
Thursday, May 24, 12
Thursday, May 24, 12
Thursday, May 24, 12
Thursday, May 24, 12
NoTube’s N-Screen
N-Screendrag & drop, sharing & TV control
drag & drop, sharing & TV control
Thursday, May 24, 12
Suggestions for You
N-Screendrag & drop, sharing & TV control
Thursday, May 24, 12
Recommendations
find the balance between serendipity & diversity of recommendations
combine in a complementary way
statistical & semantic approaches
COLDSTART
PRIVACY
INTRUSIVENESS
LOD
METADATA ENRICHMENT
CONTENT PATTERNS
DEMOGRAPHICS
surface interesting, new & relevant programs to individual and group users
Thursday, May 24, 12
Analysis of LOD SourcesDataset LinkedMDB DBpedia Freebase
#triples 6,147,978 385,000,000 337,203,427
#props 221 1643 n.a.
#types 53 3,640,000 12,000,000
Properties #triples
foaf:page 512,944
http://purl.org/dc/terms/date 74,111
foaf:made 53,180
linkedmdb:actor_actorid 50,603
dbprop:hasPhotoCollection 30,354
Dataset Enriched BBC
#triples 240,630
#props 41
#types 17,029
Type Pattern #
People person - co_participation - person 62162
People person - actor - person 24843
Format program - has_format - format 13108
Genre program - has_genre - genre 12767
People person - influencedBy - person 10053
People person - partner - person 10053
Award program - award_won - award 782
Thursday, May 24, 12
From Predictability to Serendipity
Thursday, May 24, 12
From Predictability to Serendipity
Paul Merton looks at
Alfred Hitchcock
SecretGardens
Make ‘em laugh
Thursday, May 24, 12
From Predictability to Serendipity
Paul Merton looks at
Alfred Hitchcock
SecretGardens
Make ‘em laugh
documentaryformat
format
format
Thursday, May 24, 12
From Predictability to Serendipity
homes and gardens
genre
Grammy Awards
genre
genre art culture and the media
award
award
Paul Merton looks at
Alfred Hitchcock
SecretGardens
Make ‘em laugh
Basic patternsdocumentaryformat
format
format
Thursday, May 24, 12
From Predictability to Serendipity
homes and gardens
genre
Grammy Awards
genre
genre art culture and the media
award
award
PaulMerton
anchor
partner
CarolineQuentin
Life ofRiley
actor
Paul Merton looks at
Alfred Hitchcock
SecretGardens
Make ‘em laugh
Basic patternsHomogeneous patterns
documentaryformat
format
format
comedy
genre
Thursday, May 24, 12
From Predictability to Serendipity
homes and gardens
genre
Grammy Awards
genre
genre art culture and the media
award
award
PaulMerton
anchor
partner
CarolineQuentin
Life ofRiley
actor
SpikeMilligan
influence
The adventuresof Barry
McKenzie
actor
film
genr
e form
at
Paul Merton looks at
Alfred Hitchcock
SecretGardens
Make ‘em laugh
Basic patternsHomogeneous patterns
documentaryformat
format
format
comedy
genre
Thursday, May 24, 12
From Predictability to Serendipity
homes and gardens
genre
Grammy Awards
genre
genre art culture and the media
award
award
PaulMerton
anchor
partner
CarolineQuentin
Life ofRiley
actor
SpikeMilligan
influence
The adventuresof Barry
McKenzie
actor
film
genr
e form
at
Paul Merton looks at
Alfred Hitchcock
SecretGardens
Make ‘em laugh
CharlieChaplin
synopsisenrichment
ShanghaiKnights
form
at
action andadventure
genre
JackieChan
actor
influence
Basic patternsHomogeneous patternsHeterogeneous patterns
documentaryformat
format
format
comedy
genre
Thursday, May 24, 12
From Predictability to Serendipity
homes and gardens
genre
Grammy Awards
genre
genre art culture and the media
award
award
PaulMerton
anchor
partner
CarolineQuentin
Life ofRiley
actor
format
synopsisenrichment
Alfred Hitchcock
director
Suspicion
AcademyAwards
awar
d
Thriller
genre
SpikeMilligan
influence
The adventuresof Barry
McKenzie
actor
film
genr
e form
at
Paul Merton looks at
Alfred Hitchcock
SecretGardens
Make ‘em laugh
CharlieChaplin
synopsisenrichment
ShanghaiKnights
form
at
action andadventure
genre
JackieChan
actor
influence
Basic patternsHomogeneous patternsHeterogeneous patterns
documentaryformat
format
format
comedy
genre
Thursday, May 24, 12
Weak Semantics & Statistical Support
Thursday, May 24, 12
Weak Semantics & Statistical Support
Paul Merton
looks at Alfred Hitchcock
PaulMerton
anchor partnerCarolineQuentin
Life ofRiley
act
ordocumentary
form
at
art culture and the media
genreThursday, May 24, 12
Weak Semantics & Statistical Support
Paul Merton
looks at Alfred Hitchcock
PaulMerton
anchor partnerCarolineQuentin
Life ofRiley
act
ordocumentary
form
at
art culture and the media
genre
woman25 years old1 child
Userprofile
Thursday, May 24, 12
Weak Semantics & Statistical Support
Paul Merton
looks at Alfred Hitchcock
PaulMerton
anchor partnerCarolineQuentin
Life ofRiley
act
ordocumentary
form
at
art culture and the media
genre
25 years old women with
1 child
woman25 years old1 child
Userprofile
Thursday, May 24, 12
Weak Semantics & Statistical Support
Paul Merton
looks at Alfred Hitchcock
PaulMerton
anchor partnerCarolineQuentin
Life ofRiley
act
ordocumentary
form
at
art culture and the media
genre
25 years old women with
1 child
Similar users
woman25 years old1 child
Userprofile
Thursday, May 24, 12
Shuffle
N-Screendrag & drop, sharing & TV control
Thursday, May 24, 12
Real-time Sharing
N-Screendrag & drop, sharing & TV control
Thursday, May 24, 12
Suggestions from Friends
N-Screendrag & drop, sharing & TV control
Thursday, May 24, 12
Explanations
Thursday, May 24, 12
Changing Program on TV
N-Screendrag & drop, sharing & TV control
Thursday, May 24, 12
Surveys
Thursday, May 24, 12
Focus Groups
Thursday, May 24, 12
Thursday, May 24, 12
♥
INTERESTING PROGRAMMES
watching with friends
suggestions based on programmes others have watched
linking programmes by guests, actors, presenters etc.
sharing suggestions with others in the same room
?
watching 'together apart' in different locations
changing programmes on someone else's TV
♥♥
♥
✔
✘
suggestions based on your past 'Social Web' activities
controlling the TV
drag & drop
swapping suggestions with specific friends
sharing them
✔
♥
✔
♥
sharing to watch immediately
http://notube.tv
? explaining recommendations
'shuffle' option for programme selection
?
finding
USER TESTING RESULTS December 2011, BBC R&D London10 participants : 5 male, 5 female, aged between 20 to 64
drag & drop to change what's playing on TV
♥ ✔ ✘ ? loved liked disliked unsure
For more details:
Thursday, May 24, 12
Challenges
Thursday, May 24, 12
TEA & TEAPlayer video annotation & second screen
Shaker Randomizing program chooser
Second Screen
Thursday, May 24, 12
Second Screen
Thursday, May 24, 12
Second Screen
Thursday, May 24, 12
Second Screen
Thursday, May 24, 12
Main TV Screen
Thursday, May 24, 12
Personal Ads
Best%moment%
Low%interest%in%this%corner%
Thursday, May 24, 12
Thank youfor their slides to:
• Dan Brickley, Vicky Buser, Valentina Maccatrozzo, Libby Miller, Davide Palmisano, and the whole NoTube team
• Ericsson user study report
• RedBee Media
• Ugli building wall posters
Thursday, May 24, 12
Thursday, May 24, 12
http://notube.tv
mailing list: [email protected]
twitter: @notube, #notube
videos: https://vimeo.com/user3487770videos: http://youtu.be/0QUPKQLvOHU
http://www.slideshare.net/NoTubeProject
Thursday, May 24, 12