Not Another Leaderboard! Or How I Learned to Love Gamification
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We begin in a dark room. The room is freezing. The fire is dead. Light fire.
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Transcript of Not Another Leaderboard! Or How I Learned to Love Gamification
We begin in a dark room.
The room is freezing.
The fire is dead.Light fire.
The room is freezing.
The fire is dead.
Stoke fire.The light from the fire spills from the windows, out into the dark.
A fire-lit room
The fire is dead.
The light from the fire spills from the windows, out into the dark.
The room is warm.
Stoke fire.
A fire-lit room
A ragged stranger stumbles through the door and collapses in the corner, shivering.
Stoke fire.A ragged stranger stumbles through the door and collapses in the corner, shivering.
The room is warm.
The wood is running out.
Stores .
Wood 3
A Fire-lit Room A Silent Forest
Gather wood
A ragged stranger stumbles through the door and collapses in the corner, shivering.
The wood is running out.
Stores .
Wood 3
A Fire-lit Room A Silent Forest
The sky is grey and cold. There is a chill wind.
Where to go from here?
Onward to “gamification”
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Not another leaderboard!
Richard Durham, Senior Instructional Designer
22nd July 2015
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AGENDA
A Dark RoomWhat is gamification, really?How are games used now?What are we missing?An appeal to playWhat else can games do?
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What is gamification, really?
But have you ever been asked, “What is a game?”
You might have been asked to define this before.
“It’s the use of game-thinking and game mechanics in a non-game context in order to engage users and solve problems.”
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No universally accepted academic definition
…engaging in conflict (narrative)…
…games are systems with rules…
…art with a goal…
Jane McGonigal Katie Salen / Eric Zimmerman
Greg Costikayan
Rachel Tesdale
Hope you will explain this but could potentially be cut as I think you can just say that there is no accepted definitiion but the one we would go with is...
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Our definition for today?
Play is what happens when you freely and knowingly bound your behaviour to a set of rules in the hope of gaining some benefit.
Games are play you can lose.
Richard Bartle, PhD
(I bring up the PhD so play research sounds more legitimate)
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How are games used now?
Rachel Tesdale
Could lose this slide - without hearing your preso hard to know what value this adds except as a bridge...
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And here’s a picture of a dog with his head stuck in a bucket of puffed cheesy balls
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Tip: Get a hold of your outcomes, of course
Image: Wuzzit Trouble by BrainQuake
Wuzzit Trouble• Not procedural practice• About number sense, not symbols• Multiple solutions to complex
problems
Forbes
Interview with Slate
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What’s in this picture?
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Beat your score - StupidRobot
• Crowd-sourced metadata tagging
• Two minutes to describe a picture
• Words 4-10 letters long• Friendly, challenging,
engaging• Rewarded for Specificity
Image: StupidRobot, metadatagames.org
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Tip: Incentivise the behaviour.
Via: “Citizen Archivists at Play: Game Design for Gathering Metadata for Cultural Heritage Institutions.” Mary Flanagan, et al, 2013
Form the incentive around improving the the learner’s core value.
Rachel Tesdale
Like the heading - not sure what the graoph adds without hearing you talk through it
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Leaderboards in games
Know where you stand!
Encourage competition!
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CityVille leaderboards
• Complete tasks you would be doing anyways.
• Earn prizes for top positions.
Image: CityVille, Zynga
Fastest Growing CityExpand your city into the most squares possible• Time Limit 7 days
Most Productive City• Earn points by collecting from
businesses• Time Limit: 14 days
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Tip: Be aware of the N-Effect
More competitors = Less Motivation
Social-comparison pressure increases in proximity to a standard
Ex: Rivals ranked 3 and 4, or 500 and 501 on the Fortune 500 list.
Rivals at 103 and 104 have minimal competition.
The N-Effect, More Competitors, Less Competition. Stephen M. Garcia and Avishalom Tor. Pyschological Science Vol 20 number 7. 2009.
More competitors
Mor
e co
mpe
titio
n
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Club Psych example
Challenges for points!
Collect virtual stuff!Earn points to enter drawings!
Win real prizes!
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However….
Engagement can not be “gamed” into existence.
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Engagement is not “gamed”
“People claim [loyalty programmes] to be important to their decision making, but the truth is they really don’t seem to actually impact their behaviour over
the long run.
Andrew Lewis, managing director at TRANew Zealand Marketing, July/August 2015
Rachel Tesdale
I like the statement but don't think you need all of the marketing context. Don't think the audience would catch the relevance in the middle of preso in the middle of conference. Sorry...Think you could trim to a soundbite - Gamed is not engagement. THen the quote on the next slide. Not a massive fan of partytown and don't think it highlights good learning and could easily be misinterpreted as a negative.
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Tip: Reward with personalisation, emotion
“What is evident when successful loyalty programmes are examined against those
that fail to create change is that they create stronger emotional bonds between the
customer and the brand.”
Andrew Lewis, managing director at TRANew Zealand Marketing, July/August 2015
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Examples in Marketing
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AGENDA
A Dark RoomWhat is gamification, really?How are games used now?What are we missing?An appeal to playWhat else can games do?
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What are we missing?
1
2
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Gamification now
Missing “magic sauce”
Meaningful Play
Rachel Tesdale
Real Magic is from here on in - don't cut any of this.
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This picture of a baby Giraffe
Rachel Tesdale
def keep these - moment of levity :)
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That definition again
Play is what happens when you freely and knowingly bound your behaviour to a set of rules in the hope of gaining some benefit.
Games are play you can lose.
Play is fun. Fun is FLOW
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You’ve probably heard of FLOW
Dr. Mihaly Csikszentmihalyi
Abilities
Challenge
FLOW
Anxiet
y
Bored
om
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An Appeal to Play“The Magic Sauce”
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The Intrinsic Motivation RAMP
• “Socialiser” needs Social status, connections, a sense of belonging
Relatedness
• “Free spirit” values creativity, choice, freedom, and responsibility
Autonomy
• “Achiever” needs learning, personal development, skill levels
Mastery
• Philanthropist needs a reason why, the bigger picture. Values altruism.
Purpose
Based on Andrzej MarczewskiGamified.uk
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Model – 4Keys 2Fun
Hard Fun
Easy Fun
Serious Fun
People Fun
(Meaning)Excitement from
changing the player and their world.
(Novelty)Curiosity from exploration, role play, and creativity.
(Challenge)Fiero, the epic win, from achieving a
difficult goal.
(Friendship)Amusement from competition and cooperation.
Nicole LazzaroXeodesign.com
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Model – 4Keys 2Fun
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Relatedness
• Social networks
• Discussion
boards
• Peer feedback
and mentor
• Communicate• Cooperate
• Compete
Mechanics 4Keys Emotions
Social status, connections, a sense of belonging
“People Fun”
Amusement from
competition and
cooperation.
Needs Fun type
Socialisers
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Relatedness example
FutureinTech AmbassadorsKineo Pacific
Learners form peer-mentoring forum, schedule coaching sessions and comment on each others’ work.
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Autonomy
• Give meaningful choices
• Long-form assessments
• Research and innovation
• Exploration• Fantasy• Creativity
Mechanics4Keys Emotions
Creativity, choice, freedom, and responsibility
“Easy Fun”
Curiosity from
exploration, role
play, and creativity.
Needs Fun type
Free Spirits
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Autonomy example
80 Days iOS gameinklestudios
Explore a world based on the classic story. Change the narrative based on your actions.
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Mastery
• Competition
• Badges
• Leaderboards
• Set objectives
• Frustration• Fiero• Relief
Mechanics4Keys Emotions
Learning, personal development, skill levels“Hard Fun”
Fiero, the epic win,
from achieving a
difficult goal
Needs Fun type
Achievers
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Mastery example
Countdown till gameKineo Pacific
Pack the bags, count the change. Real world challenges.
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Purpose
• Sharing forums
• Wikis
• Giving to charity
with points
• Repetition• Rhythm• Collection
Mechanics4Keys Emotions
A reason why, the bigger picture. Values altruism.
“Serious Fun”
Excitement from
changing the player
and their world.
Needs Fun type
Philanthropist
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Purpose examplesTilt WorldNicole Lazzaro
Can a game plant a million trees?
GivlingGivling.com
Play trivia to crowd fund student loans.
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Learners on RAMP and the 4Keys
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And now a baby otter
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AGENDA
A Dark RoomWhat is gamification, really?How are games used now? What are we missing? An appeal to playWhat else can games do?
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What else can games do?
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1. What are the learner’s motivations?• We are making learning for humans. Involve their
psychology.
2. How can we incorporate fun?• There’s more than high-score.
3. What are we measuring?• Measuring something tells the learners that its
important. Grading it means they’ll “game” it.
Ask ourselves
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