Online Courses & WordPress - Dayton Wordcamp …...2016/04/05 · • “Gamification" (badges,...

ALL ABOUT ONLINE COURSES

& WORDPRESS

Jeff Long

@Jeff_Long

TrueFocusMedia.com

VideoWeb Dev

e-Learning

ALL ABOUT ONLINE COURSES & WORDPRESS

OnlineCourseCoach.com

Who Are You?

1. Corporate?2. Entrepreneur?

3. Educator?



Overview

1. Why You Should Consider Online Courses



2. Simple Online Course Examples

3. Advanced Online Courses

4. WP Tools to Create Online Courses

Online Courses = eLearning = eCourses = ____



My Goal



Help you see the opportunities to teach your expertise online


It’s time to rethink your website…



Website

Learning Center



Articles

Videos

Tutorials

Audio & Podcasts

eBooks

White Papers

Training Materials

Infographics

Learning Center Content


Stats

Nearly 30% of all videos watched on YouTube are “How-To” related

Source



http://elearningindustry.com/elearning-statistics-and-

Stats

According to IBM, companies who utilize e-Learning have the potential to boost

productivity by up to 50%. For every $1 that a company spends, it's estimated that

they can receive $30 worth of productivity.

http://bit.ly/elearningstats




Stats

It's estimated that nearly 25% of all employees leave their job due to little training or learning opportunities.

On the other hand, companies who do offer e-Learning and on-the-job training generate about 26%

more revenue per employee.





Stats

Source



http://elearningindustry.com/elearning-statistics-and-

Simple Online Courses





MidwestFasteners.com

http://midwestfasteners.com

CarrieWilkerson.com/7day



http://CarrieWilkerson.com/7day


OptionAlpha.com


http://OptionAlpha.com

Advanced Online Courses





BrainyNurses.com

http://BrainyNurses.com



DentTrainer.com

http://denttrainer.com

From Course Concept to $141,659 In Sales In 6 Months



WordPress LMS Options





LearnDash.com

http://learndash.com


Free with paid integrations


LifterLMS.com

http://lifterlms.com


(Owned by Automattic)


What The Best Online Courses Have


• “Gamification" (badges, leaderboard, etc)• Mobile Optimized

• Videos under 12 minutes each

• Self Study/Self Reflection

• Teacher and Student interaction (via forums, FB, etc.)

• Tied to an e-commerce solution


• Individual user accounts to access lessons• Quizzes, reports, etc.

Online Courses, Subscription Services & The Chiropractor



Membership Options





WishlistMember.com

http://wishlistmember.com



S2Member.com

http://s2member.com

Video HostingWistia

1. Stats2. Opt-ins within the player

Vimeo Pro 1. Full control where video can be played2. Video on Demand Sales



How to test an idea for an online course



Create a small test group to pay for early access at a discounted rate

Constantly improve on it

Roll it out to your audience

3 Ways to Market & Sell Your Online Course



1. Be a guest on podcasts and give away the first lesson for free

2. Create Facebook ads, which drive to a webinar where you can answer questions and have your audience get to know, like and trust you.

3. Create pricing tiers with multiple up-sell options

Questions?



Get these slides & 4 bonus audio downloads

OnlineCourseCoach.com/wcdayton

1. Tom Ziglar’s sales and marketing strategies for people with online courses.

2. Dan Miller’s top marketing strategies 3. Jules Watkins’ favorite tools to create online courses. 4. Michael Kitces’ best resources for membership sites


http://OnlineCourseCoach.com/wcdayton

Online Courses & WordPress - Dayton Wordcamp …...2016/04/05 · • “Gamification" (badges,...

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