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Nose-to-tail

Ben Griffin

Regional Director, MEA

Nose-to-tail connectivity

Adequately addressing the needs of the different ‘clients’ on the aircraft

What does it mean?

Flight crew

Cabin crew

Passengers

The aircraft

Nose-to-tail

Very differing requirements

Flight crew require very secure, reliable, robust connectivity for mission critical AOC and ATC communications

Cabin crew vary from CRM, to bonded stock information to critical telemedicine apps

Passenger applications generally more recreational; but, expectations of terrestrial services (and prices!)

The aircraft transmit ever more data to ensure optimal safety and efficiency

Business at the front, party in the back

Flight crew Optimising safety and efficiency

Seamless connectivity is vital for FANS operations – not just on Oceanic routes, but also over land masses where infrastructure is not available

Critical ATC and AOC data requires a network that consistently performs to adopted industry standards

Ability for ground ops to uplink flight plans to FMS to manipulate updated data enables significant cost savings potential

Cabin crew Combining passenger satisfaction and efficiency

Providing connectivity to cabin crew has multiple benefits

• Enhance passenger experience

• Mitigate medical diversions through telemedicine applications

Provision of a secure, ubiquitous network is fundamental to the successful implementation of cabin crew applications

Passenger connectivity Social media and beyond

Passenger connectivity is becoming an expectation

• Of passengers, especially on long-haul sectors

• Of aircraft operators on all new airframes

Going beyond legacy IFE

Social media is just the start – over the top messaging (BBM, WhatsApp, iChat) prevalent terrestrially

Adoption of 3G/4G/LTE apps is lightning

Updated content

Live world events

Aircraft connectivity Real-time data to the ground

Aircraft operators harness the power of real time data to materialise cost savings

Critical engine data transmission

Various Aircraft Condition Monitoring Systems (ACMS) data parameters reduce downtime and associated maintenance costs

Flight tracking and event triggered streaming instigation

Operational data - trending

New aircraft types drive greater hunger for data

• New engines • New airframe structures/materials

Opportunity to drive airline operational savings

Increased tracking

IFE and other non-operational data

B767 B777 B787

Lead aircraft average monthly data use (kb) per aircraft

What is driving growth?

Network evolution

Technology moves at a significant pace

Step changes in bandwidth = greater accessibility to driving value applications

Lower cost per bit

• Correlative economies of scale

• Adopt more applications to achieve further operational and cost benefits

Evolving capability

Classic Aero <10.5Kbps

Swift 64 <64 Kbps

SwiftBroadband <432Kbps

GX <50Mbps

Solving the airline conundrum

While providing a nose-to-tail solution makes conceptual sense, the application is not always so easy…

Many differing stakeholders, all with unique requirements:

• Flight Ops – tracking, scheduling

• Engineering – engine data, ACMS, flight operations quality assurance

• IFE/Cabin – IFE updates, CRM (gate info etc), seat back apps, Wi-Fi, Cellular etc.

• Procurement - $$$$

Consolidation of requirements to implement the correct service solution is essential

Straddling the stakeholders

Inmarsat provides the foundations

Through our current and future constellations, Inmarsat continues to lead the way in providing the highest performing, widest reaching, dependable communications network to the aviation community

Inmarsat is best equipped to deliver relevant solutions to all of the aircraft clients

Our partners deliver the goods

Providing solid foundations for nose-to-tail applications

Flight crew

Cabin crew

Passengers

The aircraft

Why Inmarsat for nose-to-tail

Inmarsat has been providing safety services to the aviation community for over 20 years

• Network performance to stringent industry standards

Inmarsat has been providing passenger communications services for over 20 years; seat-back phones, fax, GSM phones and now Wi-Fi services

Inmarsat services are designed specifically for mobility – providing Global, uniform performance through one network operator

Aircraft operators and service providers trust Inmarsat to deliver

The only network provider capable of complete service provision

Summary

Inmarsat is the industry leader in all disciplines of aircraft connectivity

No matter what the need, Inmarsat delivers

Inmarsat is future proofed through ever-evolving network capability

Supporting world class partners to deliver best in market solutions

Inmarsat, the trusted Partner to deliver

Thank you