Northern Colorado Distributor Recognized As MillerCoors...

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FOR IMMEDIATE RELEASE For more information, contact: Bryce Kopperud High Country Beverage 970-566-9525 [email protected] Northern Colorado Distributor Recognized As MillerCoors “Legend” MillerCoors Honors Dave Nichols of High Country Beverage For More Than 40 Years Of Passion and Performance In The Beer Business LOVELAND, COLO. – April 2, 2014 – MillerCoors CEO Tom Long recently recognized local beer distributor Dave Nichols, founder of High Country Beverage, with the highly coveted "MillerCoors Legend Award" in front of more than 2,000 fellow distributors from across the country. The award was presented at the annual MillerCoors Distributor Convention held March 25-26 in San Diego. To be eligible, recipients must have acquired at least 30 years of service as a Miller or Coors distributor; invested in and grown their MillerCoors business over those years; demonstrated a passion for the beer business and MillerCoors portfolio of brands, and garnered the respect of their peers. “MillerCoors Legends are the heart and soul of this business,” said Long when introducing Nichols, along with one other MillerCoors Legend recipient. “Each of these Legends traveled a different path to get to where they are today, but they all have one thing in common they define success in the beer business.” “This recognition is very humbling and is a reflection on the entire High Country Beverage team,” said Dave. “Each team member works hard, has a passion for selling great beers and supporting our local communities.” In addition to being an active company leader, Dave is an active leader in his community. He consistently initiates company programs to support national and regional non-profit organizations including St. Jude's Children's Cancer Research Hospital, the American Red Cross, the United Way, Foothills Gateway and The National MS Society, among many others. Every year, MillerCoors identifies and recognizes a select few long-time MillerCoors distributors who are defined by their passionate approach to business, their involvement in their respective communities and by their excellence over time. The other long-time beer industry veteran honored as a MillerCoors Legend is Lou Amendola, ValleyWide Beverage Company, Fresno, CA. --more--

Transcript of Northern Colorado Distributor Recognized As MillerCoors...

FOR IMMEDIATE RELEASE

For more information, contact: Bryce Kopperud

High Country Beverage 970-566-9525

[email protected]

Northern Colorado Distributor Recognized As MillerCoors “Legend” MillerCoors Honors Dave Nichols of High Country Beverage

For More Than 40 Years Of Passion and Performance In The Beer Business

LOVELAND, COLO. – April 2, 2014 – MillerCoors CEO Tom Long recently recognized local beer distributor Dave Nichols, founder of High Country Beverage, with the highly coveted "MillerCoors Legend Award" in front of more than 2,000 fellow distributors from across the country.

The award was presented at the annual MillerCoors Distributor Convention held March 25-26 in San Diego. To be eligible, recipients must have acquired at least 30 years of service as a Miller or Coors distributor; invested in and grown their MillerCoors business over those years; demonstrated a passion for the beer business and MillerCoors portfolio of brands, and garnered the respect of their peers. “MillerCoors Legends are the heart and soul of this business,” said Long when introducing Nichols, along with one other MillerCoors Legend recipient. “Each of these Legends traveled a different path to get to where they are today, but they all have one thing in common … they define success in the beer business.” “This recognition is very humbling and is a reflection on the entire High Country Beverage team,” said Dave. “Each team member works hard, has a passion for selling great beers and supporting our local communities.”

In addition to being an active company leader, Dave is an active leader in his community. He consistently initiates company programs to support national and regional non-profit organizations including St. Jude's Children's Cancer Research Hospital, the American Red Cross, the United Way, Foothills Gateway and The National MS Society, among many others.

Every year, MillerCoors identifies and recognizes a select few long-time MillerCoors distributors who are defined by their passionate approach to business, their involvement in their respective communities and by their excellence over time.

The other long-time beer industry veteran honored as a MillerCoors Legend is Lou Amendola, ValleyWide Beverage Company, Fresno, CA.

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Page 2 of 2 About High Country Beverage: High Country Beverage is an independent Colorado family owned and operated beer distributor known for product quality and outstanding customer service. They proudly represent over 250 brands of the finest local, craft, domestic, and imported malt beverages from around the world. For more information about High Country Beverage, please call 1-800-462-3615, or visit us online at www.highcountrybeverage.com. About MillerCoors MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI. and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

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Pictured left to right: President and CEO of ValleyWide Beverage Company, Lou Amendola and Founder and

President of High Country Beverage, Dave Nichols