Nordic survey 2012
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Transcript of Nordic survey 2012
Copyright © 2012, iProspect, Inc. All rights reserved.
NORDIC SURVEY2012
iProspect Nordic
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 2
WHICH OF THE FOLLOWING DEVICES ARE YOU USING ACCESSING THE INTERNET?
PC (PC/M
ac/Desk
top)
Mobile Phone (
iPhone, Android)
Tablet
(iPad
, Gala
xy Pad
)Other
0%
20%
40%
60%
80%
100%
120%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 3
HOW OFTEN DO YOU ACCESS THE INTERNET FROM YOUR PC?
Several times daily
Daily 3-6 times weekly
1-2 times weekly
2-3 times a month
Less often0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 4
HOW OFTEN DO YOU ACCESS THE INTERNET FROM YOUR MOBILE PHONE?
Sever
al times
daily
Daily
3-6 times wee
kly
1-2 times wee
kly
2-3 times a m
onth
Once a m
onth
Less o
ften
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 5
HOW OFTEN DO YOU ACCESS THE INTERNET FROM YOUR TABLET?
Sever
al times
daily
Daily
3-6 times wee
kly
1-2 times wee
kly
2-3 times a m
onth
Once a m
onth
Less o
ften
Dont know
0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 6
HOW OFTEN DO YOU ACCESS THE INTERNET FROM YOUR OTHER DEVICE?
Several times daily
Daily 3-6 times weekly
1-2 times weekly
Once a month
Less often Dont know0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 7
WHAT FUNCTIONALITIES DO YOU PRIMARILY USE WHEN SEARCHING ON YOUR PC (PC/MAC/DESKTOP/LAPTOP)?
Search
Engines
Google M
aps/P
laces
You Tube
Face
book
News porta
lsE-m
ail
E-banking
Other way (
please speci
fy)
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 8
WHAT FUNCTIONALITIES DO YOU PRIMARILY USE WHEN SEARCHING ON YOUR MOBILE PHONE (IPHONE, ANDROID)?
Search
Engines
Google Map
s/Places
You Tube
Faceb
ook
News porta
lsE-m
ail
E-banking
Other way (
please speci
fy)
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 9
WHAT FUNCTIONALITIES DO YOU PRIMARILY USE WHEN SEARCHING ON YOUR TABLET (IPAD, GALAXY PAD)?
Search
Engines
Google M
aps/P
laces
You Tube
Faceb
ook
News porta
lsE-m
ail
E-banking
Other way (
please speci
fy)
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 10
WHICH OF THE FOLLOWING INTERNET SEARCH ENGINES DO YOU USE PRIMARILY?
GoogleEn
iro
AltaVist
aBing
Yahoo
JubiiKva
sir
Gulesider
1881.no
ABC SøkOther
Dont use an
y searc
h engines
0%10%20%30%40%50%60%70%80%90%
100%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 11
WHEN SEARCHING IN A SEARCH ENGINE LIKE GOOGLE, HOW MANY KEYWORDS DO YOU NORMALLY USE WHEN SEARCHING ON YOUR PC?
One word Two words Three words Four words More than four words
Dont know0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 12
WHEN SEARCHING IN A SEARCH ENGINE LIKE GOOGLE, HOW MANY KEYWORDS DO YOU NORMALLY USE WHEN SEARCHING ON YOUR MOBILE PHONE?
One word Two words Three words Four words More than four words
Dont know0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 13
WHEN SEARCHING IN A SEARCH ENGINE LIKE GOOGLE, HOW MANY KEYWORDS DO YOU NORMALLY USE WHEN SEARCHING ON YOUR TABLE?
One word Two words Three words Four words More than four words
Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 14
WHEN YOU HAVE ENTERED A SEARCH QUERY IN A SEARCH ENGINE LIKE GOOGLE, HOW MANY RESULTS DO YOU READ BEFORE CLICKING OR DECIDE TO DO A NEW SEARCH QUERY?
1-2 results 3-4 results 5-6 results 7-8 results 9 or more Dont know0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 15
DO YOU HAVE A GOOGLE+ PROFILE?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 16
DO YOU EVER SEARCH FOR IMAGES IN SEARCH ENGINES LIKE GOOGLE ON YOUR PC (PC/MAC/DESKTOP/LAPTOP)?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 17
DO YOU EVER SEARCH FOR IMAGES IN SEARCH ENGINES LIKE GOOGLE ON YOUR MOBILE PHONE (IPHONE, ANDROID)?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 18
DO YOU EVER SEARCH FOR IMAGES IN SEARCH ENGINES LIKE GOOGLE ON YOUR TABLET (IPAD, GALAXY PAD)?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 19
WOULD YOU PREFER TO HAVE SEARCH ENGINE RESULTS ADJUSTED BASED ON YOUR INTERESTS AND SEARCH HISTORY?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
70%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 20
IS THE TERM ”SOCIAL SEARCH” FAMILIAR TO YOU?
Yes To some extend
I have heard the term but do not know
what it means
No Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 21
CAN YOU TELL THE DIFFERENCE BETWEEN SPONSORED AND NON-SPONSORED LINKS (ORGANIC) RESULTS?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 22
DO YOU THINK IT IS A PROBLEM THAT YOU CANT TELL THE DIFFERENCE?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 23
WHAT SEARCH RESULTS DO YOU FIND THE MOST USEFUL?
Sponsored link results Non-sponsored link results (organic)
Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 24
WHEN USING SEARCH ENGINES, IT WOULD BE HELPFUL IF I COULD SEE RECOMMENDATIONS FROM MY FAMILY AND FRIENDS AS A PART OF SEARCH RESULTS
Totally agree
Agree Neither agree or disagree
Disagree Totally disagree
Dont know0%
5%
10%
15%
20%
25%
30%
35%
NordicDenmarkSwedenNorwayFinland
PC
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 25
WHEN I AM SEARCHING IN THE SEARCH ENGINES LIKE GOOGLE ON MY PC, I GENERALLY FIND THE BROWSING EXPERIENCE GOOD
Totally agree
Agree Neither agree or disagree
Disagree Totally disagree
Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 26
THE WEBSITES I VISIT, ON MY PC ARE IN GENERAL WELL PREPARED, CONSIDERING THE SCREEN SIZE OF PC
Totally agree
Agree Neither agree or disagree
Disagree Totally disagree
Dont know0%
10%
20%
30%
40%
50%
60%
70%
TotalDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 27
WHEN USING SEARCH ENGINES, IT WOULD BE HELPFUL IF I COULD SEE RECOMMENDATIONS FROM MY FAMILY AND FRIENDS AS A PART OF SEARCH RESULTS
Totally agree
Agree Neither agree or disagree
Disagree Totally disagree
Dont know0%
5%
10%
15%
20%
25%
30%
35%
NordicDenmarkSwedenNorwayFinland
MOBILE
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 28
WHEN I AM SEARCHING IN THE SEARCH ENGINES LIKE GOOGLE ON MY MOBILE PHONE, I GENERALLY FIND THE BROWSING EXPERIENCE GOOD
Totally agree
Agree Neither agree or disagree
Disagree Totally disagree
Dont know0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 29
THE WEBSITES I VISIT, ON MY MOBILE PHONE ARE IN GENERAL WELL PREPARED, CONSIDERING THE SCREEN SIZE OF MOBILE PHONE
Totally agree
Agree Neither agree or disagree
Disagree Totally disagree
Dont know0%
5%
10%
15%
20%
25%
30%
35%
40%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 30
WHEN USING SEARCH ENGINES, IT WOULD BE HELPFUL IF I COULD SEE RECOMMENDATIONS FROM MY FAMILY AND FRIENDS AS A PART OF SEARCH RESULTS
Totally agree
Agree Neither agree or disagree
Disagree Totally disagree
Dont know0%
5%
10%
15%
20%
25%
30%
35%
40%
NordicDenmarkSwedenNorwayFinland
TABLET
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 31
WHEN I AM SEARCHING IN THE SEARCH ENGINES LIKE GOOGLE ON MY TABLET, I GENERALLY FIND THE BROWSING EXPERIENCE GOOD
Totally agree
Agree Neither agree or disagree
Disagree Totally disagree
Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 32
THE WEBSITES I VISIT, ON MY TABLET ARE IN GENERAL WELL PREPARED, CONSIDERING THE SCREEN SIZE OF TABLET
Totally agree Agree Neither agree or disagree
Disagree Dont know0%
10%
20%
30%
40%
50%
60%
70%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 33
WHICH OF THE FOLLOWING POINTS HAVE MADE YOU GO TO A SEARCH ENGINE TO GET INFORMATION ABOUT A COMPANY, A PRODUCT OR A SERVICE?
Ads in newsp
apers/magazin
es/papers
Recommendations f
rom fri
ends
TV-commerci
als
Banner adverti
sing on th
e Intern
et
Visiting sh
ops
Advertise
ment in dire
ct mail
I have not t
ried to
search
based on th
e above
Radio commerci
als
Outdoor a
dvertisin
g such
as on busse
s, poste
rs and sig
ns etc
PR or edito
rial co
mments in th
e press
Advertisin
g or company lo
gos on a lo
rry or t
axi
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 34
DURING THE LAST 6 MONTHS, WHAT PRODUCTS HAVE YOU BEEN SEARCHING FOR ON YOUR PC(PC/MAC/DESKTOP/LAPTOP)?
AppsBooks
Car
Clothing/fa
shion (n
ot sports
wear)
Computer - sta
tionary/porta
ble
Consumer e
lectronics
(TV se
ts and sim
ilar)
Consumer lo
an
Daily gro
cerie
s
Health &
beauty products
Holiday tr
avel (flight, h
otel, etc.
)
Insurance
Movies, TV se
ries,
Music, G
ames
Sportswear
White
goods (dish
washers
and simila
r)Oth
er
Havent bought a
nything durin
g the la
st 3 m
onths
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 35
DURING THE LAST 3 MONTHS, WHAT PRODUCTS HAVE YOU BEEN SEARCHING FOR ON YOUR MOBILE PHONE (IPHONE, ANDROID)?
AppsBooks
Car
Clothing/fa
shion (n
ot sports
wear)
Computer - sta
tionary/porta
ble
Consumer e
lectronics
(TV se
ts and sim
ilar)
Consumer lo
an
Daily gro
cerie
s
Health &
beauty products
Holiday tr
avel (flight, h
otel, etc.
)
Insurance
Movies, TV se
ries,
Music, G
ames
Sportswear
White
goods (dish
washers
and simila
r)Oth
er
Havent bought a
nything durin
g the la
st 3 m
onths
Dont know
0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 36
DURING THE LAST 6 MONTHS, WHAT PRODUCTS HAVE YOU BEEN SEARCHING FOR ON YOUR TABLET (IPAD, GALAXY PAD)?
AppsBooks
Car
Clothing/fa
shion (n
ot sports
wear)
Computer - sta
tionary/porta
ble
Consumer e
lectronics
(TV se
ts and sim
ilar)
Consumer lo
an
Daily gro
cerie
s
Health &
beauty products
Holiday tr
avel (flight, h
otel, etc.
)
Insurance
Movies, TV se
ries,
Music, G
ames
Sportswear
White
goods (dish
washers
and simila
r)Oth
er
Havent bought a
nything durin
g the la
st 3 m
onths
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 37
WHEN SEARCHING FOR HOLIDAY TRAVEL (FLIGHT, HOTEL, ETC.) IN THE SEARCH ENGINES, HOW MANY SEARCHES DO YOU ESTIMATE THAT YOU DO BEFORE PURCHASING HOLIDAY TRAVEL?
1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 or more
Dont know
0%
5%
10%
15%
20%
25%
30%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 38
WHEN SEARCHING FOR CLOTHING/FASHION (NOT SPORTSWEAR) IN THE SEARCH ENGINES, HOW MANY SEARCHES DO YOU ESTIMATE THAT YOU DO BEFORE PURCHASING CLOTHING/FASHION?
1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 or more
Dont know
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 39
WHEN SEARCHING FOR CONSUMER LOAN IN THE SEARCH ENGINES, HOW MANY SEARCHES DO YOU ESTIMATE THAT YOU DO BEFORE PURCHASING CONSUMER LOAN ONLINE OR IN A PHYSICAL STORE?
1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 or more
Dont know
0%
5%
10%
15%
20%
25%
30%
35%
40%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 40
WHEN SEARCHING FOR CONSUMER ELECTRONICS (TV, SETS AND SIMILAR) IN THE SEARCH ENGINES, HOW MANY SEARCHES DO YOU ESTIMATE THAT YOU DO BEFORE PURCHASING CONSUMER ELECTRONICS ONLINE OR IN A PHYSICAL STORE?
1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 or more
Dont know
0%
5%
10%
15%
20%
25%
30%
35%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 41
WHEN SEARCHING FOR AN INSURANCE IN THE SEARCH ENGINES, HOW MANY SEARCHES DO YOU ESTIMATE THAT YOU DO BEFORE PURCHASING THE INSURANCE ONLINE OR IN A PHYSICAL STORE?
1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 or more
Dont know
0%
5%
10%
15%
20%
25%
30%
35%
40%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 42
WHEN SEARCHING FOR DAILY GROCERIES IN THE SEARCH ENGINES, HOW MANY SEARCHES DO YOU ESTIMATE THAT YOU DO BEFORE PURCHASING DAILY GROCERIES ONLINE OR IN A PHYSICAL STORE?
1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 or more
Dont know
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 43
OVER HOW LONG A PERIOD OF TIME DO YOU USUALLY USE THE SEARCH ENGINES TO SEARCH FOR A HOLIDAY TRAVEL (FLIGHT, HOTEL, ETC.) BEFORE PURCHASING?
1 to 2 days 3 to 4 days One week Two weeks More than two weeks
Dont know0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 44
OVER HOW LONG A PERIOD OF TIME DO YOU USUALLY USE THE SEARCH ENGINES TO SEARCH FOR A CLOTHING/FASHION (NOT SPORTSWEAR) BEFORE PURCHASING?
1 to 2 days 3 to 4 days One week Two weeks More than two weeks
Dont know0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 45
OVER HOW LONG A PERIOD OF TIME DO YOU USUALLY USE THE SEARCH ENGINES TO SEARCH FOR CONSUMER LOAN BEFORE PURCHASING?
1 to 2 days 3 to 4 days One week Two weeks More than two weeks
Dont know0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 46
OVER HOW LONG A PERIOD OF TIME DO YOU USUALLY USE THE SEARCH ENGINES TO SEARCH FOR CONSUMER ELECTRONICS (TV, SETS AND SIMILAR) BEFORE PURCHASING?
1 to 2 days 3 to 4 days One week Two weeks More than two weeks
Dont know0%
5%
10%
15%
20%
25%
30%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 47
OVER HOW LONG A PERIOD OF TIME DO YOU USUALLY USE THE SEARCH ENGINES TO SEARCH FOR AN INSURANCE BEFORE PURCHASING?
1 to 2 days 3 to 4 days One week Two weeks More than two weeks
Dont know0%
5%
10%
15%
20%
25%
30%
35%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 48
WHEN SEARCHING FOR DAILY GROCERIES IN THE SEARCH ENGINES, HOW MANY SEARCHES DO YOU ESTIMATE THAT YOU DO BEFORE PURCHASING DAILY GROCERIES ONLINE OR IN A PHYSICAL STORE?
1 to 2 days 3 to 4 days One week Two weeks More than two weeks
Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 49
WHAT KIND OF TERMS DO YOU USUALLY USE WHEN SEARCHING FOR HOLIDAY TRAVEL (FLIGHT, HOTEL, ETC.) IN THE SEARCH ENGINES?
0%10%20%30%40%50%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 50
WHAT KIND OF TERMS DO YOU USUALLY USE WHEN SEARCHING FOR CLOTHING/FASHION (NOT SPORTSWEAR)IN THE SEARCH ENGINES?
0%10%20%30%40%50%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 51
WHAT KIND OF TERMS DO YOU USUALLY USE WHEN SEARCHING FOR CONSUMER LOAN IN THE SEARCH ENGINES?
0%10%20%30%40%50%60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 52
WHAT KIND OF TERMS DO YOU USUALLY USE WHEN SEARCHING FOR CONSUMER ELECTRONICS (TV, SETS AND SIMILAR) IN THE SEARCH ENGINES?
0%10%20%30%40%50%60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 53
WHAT KIND OF TERMS DO YOU USUALLY USE WHEN SEARCHING FOR INSURANCE IN THE SEARCH ENGINES?
0%10%20%30%40%50%60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 54
WHAT KIND OF TERMS DO YOU USUALLY USE WHEN SEARCHING FOR DAILY GROCERIES IN THE SEARCH ENGINES?
0%10%20%30%40%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 55
IF YOU WERE SEARCHING FOR (DISPLAY LOCAL EXAMPLE) IN A SEARCH ENGINE LIKE GOOGLE, WHICH OF THE FOLLOWING TWO ADS WOULD YOU CLICK ON IN A SEARCH RESULT?
Ad number 1 Ad number 2 Dont know0%
10%
20%
30%
40%
50%
60%
70%
NordicDenmarkSwedenNorwayFinland
FI Ad alternatives on the next slide
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 56
FINLAND - LENNOT LONTOO
Alt. 1
Alt. 2
If you were searching for [QUERY] in a search engine like Google, which of the following two ads would you most likely click on in a search result
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 57
HAVE YOU BOUGHT ANY PRODUCTS VIA YOUR PC THE LATEST 6 MONTHS?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 58
HAVE YOU BOUGHT ANY PRODUCTS VIA YOUR MOBILE PHONE THE LATEST 6 MONTHS?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 59
HAVE YOU BOUGHT ANY PRODUCTS VIA YOUR TABLET THE LATEST 6 MONTHS?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 60
DURING THE LAST THREE MONTHS, WHAT PRODUCTS HAVE YOU BOUGHT ONLINE ON PC?
AppsBooks
Car
Clothing/fa
shion (n
ot sports
wear)
Computer - sta
tionary/porta
ble
Consumer e
lectronics
(TV, s
ets and sim
ilar)
Consumer lo
an
Daily gro
cerie
s
Health &
beauty products
Holiday tr
avel (flight, h
otel, etc.
)
Insurance
Movies, TV se
ries,
Music, G
ames
Sportswear
White
goods (dish
washers
and simila
r)Oth
er
Havent bought a
nything durin
g the la
st 3 m
onths
Dont know
0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 61
DURING THE LAST THREE MONTHS, WHAT PRODUCTS HAVE YOU BOUGHT ONLINE ON MOBILE PHONE?
AppsBooks
Car
Clothing/fa
shion (n
ot sports
wear)
Computer - sta
tionary/porta
ble
Consumer e
lectronics
(TV, s
ets and sim
ilar)
Consumer lo
an
Daily gro
cerie
s
Health &
beauty products
Holiday tr
avel (flight, h
otel, etc.
)
Insurance
Movies, TV se
ries,
Music, G
ames
Sportswear
White
goods (dish
washers
and simila
r)Oth
er
Havent bought a
nything durin
g the la
st 3 m
onths
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 62
DURING THE LAST THREE MONTHS, WHAT PRODUCTS HAVE YOU BOUGHT ONLINE ON TABLET?
AppsBooks
Car
Clothing/fa
shion (n
ot sports
wear)
Computer - sta
tionary/porta
ble
Consumer e
lectronics
(TV, s
ets and sim
ilar)
Consumer lo
an
Daily gro
cerie
s
Health &
beauty products
Holiday tr
avel (flight, h
otel, etc.
)
Insurance
Movies, TV se
ries,
Music, G
ames
Sportswear
White
goods (dish
washers
and simila
r)Oth
er
Havent bought a
nything durin
g the la
st 3 m
onths
Dont know
0%
10%
20%
30%
40%
50%
60%
70%
80%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 63
WHY DO YOU BUY PRODUCTS ONLINE VIA YOUR PC?
It is con-venient
and easy
It is fast The opening hours are
better
You get greater deals
Other Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 64
WHY DO YOU BUY PRODUCTS ONLINE VIA YOUR MOBILE PHONE?
It is con-venient
and easy
It is fast The opening hours are
better
You get greater deals
Other Dont know0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 65
WHY DO YOU BUY PRODUCTS ONLINE VIA YOUR TABLET?
It is con-venient
and easy
It is fast The opening hours are
better
You get greater deals
Other Dont know0%
20%
40%
60%
80%
100%
120%
NordicDenmarkSwedenNorwayFinland
Digital Performance on a Global Scale.
Copyright © 2012, iProspect, Inc. All rights reserved. 66
WOULD YOU BE MORE LIKELY TO BUY PRODUCTS THAT YOUR FRIENDS HAVE RECOMMENDED?
Yes No Dont know0%
10%
20%
30%
40%
50%
60%
NordicDenmarkSwedenNorwayFinland