Nonprofnfg
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Transcript of Nonprofnfg
Going Beyond Going Beyond the Newsletter:the Newsletter:
Five essentials Five essentials for crafting an engaging for crafting an engaging email marketing programemail marketing program
presented by
Your hosts today are:Jim Hitch, Agency Relations Manager
& Suzanne Norman, Director of Community Relations
• How do I inspire people to join my list?• How can I keep my content fresh?• How do I focus my email strategy?• How can I add style to my campaigns?• What do those response numbers mean, anyway?
presented by
THE FIVE BIG ONES.Common questions from non-profits getting started
with email marketing
How do I inspire people to join
my list?
presented by
Put a signup screen on your website.
Or, on your blog.
Give folks an incentive.
What works for you?
• At the annual fundraising banquet• On the phone with your supporters• When taking bids for an auction• In print ads and direct mail•When volunteers are giving time• Anywhere you interact with your donors
presented by
How do I keep my content fresh?
presented by
Send a newsletter.
Send a welcome note.
Ask for donations.
Send a confirmation.
Thank your donors.
Send an invitation.
Highlight your sponsors.
Or your volunteers.
Send a staff newsletter.
How do I focus my email strategy?
presented by
* what you’re sending
* who’s sending* how often you’re sending
presented by
Set a sustainable expectation.
Send when you have something relevant to say.
presented by
How do I make sure my emails are stylish?
On the Wild Side: What Happens to Birds During Hurricanes?
Write an enticing subject line.
Create a consistent look with fonts and images.
Keep the important stuff at the top.
presented by
What do those responsenumbers mean, anyway?
presented by
Experiment!But not with actual chemicals.
presented by
No calculus questions, please.
Begin the brilliantly insightfulQ&A now.