A civil rights leader By Alexas Archie, Courtney Watson, and Erika Clemons.
Nonprofit 911 Charge of Your... · Take Charge of Your Nonprofit Reputation . w/ Brighter...
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Nonprofit 911: Take Charge of Your Nonprofit Reputation w/ Brighter Strategies’ Dr. Dionne C. Clemons Audio for this event will be available beginning at 1 pm ET via your computer speakers or headphones If you are unable to listen to your computer audio, please close the Audio Broadcast panel and click the Request Button below the participant panel to get dial-in info.
Transcript of Nonprofit 911 Charge of Your... · Take Charge of Your Nonprofit Reputation . w/ Brighter...
Nonprofit 911: Take Charge of Your Nonprofit Reputation
w/ Brighter Strategies’ Dr. Dionne C. Clemons
Audio for this event will be available beginning at 1 pm ET via your computer speakers or headphones
If you are unable to listen to your computer audio, please close the Audio Broadcast panel and click the Request Button below the participant panel to get dial-in info.
#Nonprofit911
Dr. Dionne C. Clemons
Today’s Speaker
#Nonprofit911
Managing Your Nonprofit's Reputation
Dr. Dionne C. Clemons
What You Will Learn • Reputation Management Defined • Why Nonprofits Should Care • When Your Reputation is
Damaged • Measuring Reputation • The Reputation Management
Process • Now What?
#Nonprofit911
Reputation Management is…
• Perception of the product
• Basics • Features • Price • Competition
Stakeholder Expectations Perceived Competitive Value
“The management of stakeholder expectations in order to maximize the perceived competitive value of the organization.” Elliot S. Schreiber, Ph.D.
#Nonprofit911
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Reputational Factors
Public Perception
Stakeholder Expectations
Public Opinion
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How to Maintain Your Reputation
Authenticity
Transparency
Integrity
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Who Can Affect Your Reputation?
Why Nonprofits Should Care • More competitive
environment • Higher demand for
ROI • Automatic
entitlements are gone
• Social enterprise is the norm
Center for Civil Societies #Nonprofit911
When Good Reputations Go Bad
#Nonprofit911
Measuring Reputation • Operationalize
“reputation” • Consider all
stakeholders • Understand all of
your organization’s reputational factors
• Know who shapes your organization’s reputation
• Be objective Feldman, P.M., Bahamonde, R.A., & Bellido, I.V.
(2014). A new approach for measuring corporate
reputation.
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Reputation Management Process Get CEO/ED buy in
Align your reputational management plan with your mission, vision & values
Decide how you want to be perceived
Research! Research! Research!
Get your internal stakeholders on board
Ensure that process meets expectations
Measure and adjust accordingly
Do This Now! • Conduct an
environmental scan of your online presence
• Conduct a communications audit
• Assess and compare
Talk Listen
Engage Share
#Nonprofit911
#Nonprofit911
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Contact Us Brighter Strategies 6533 Arlington Boulevard #2414 Falls Church, VA 22042 www.brighterstrategies.com 702-224-8100 [email protected] Follow me on twitter: @Drdcclemons
Thank You Dr. Clemons!
#Nonprofit911
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