Noelle Foutz Portfolio

Every continent was once a volcano Just like every great advertiser was once a student.

Unless a volcano erupts, its true potential is never known.

I am ready to start building my owncontinent and here’s why....

I survived swimming with the creative sharks

Creative #1

Creative #2Creative #3

Creative #4

Creative #5Creative #6 Creative #7

(Offscreen)

Me!

A retired set designer who was near the university asked for a BYU team to create a Doritos commercial featuring his miniature horse to be entered into the Super Bowl competition. I was asked to be on the team with seven other creatives.We had four weeks to concept, storyboard, and shoot the commercial before submissions were due. We brought in a film team to shoot the commercial and were given funds to produce the spot.

Popcorn (Mini Horse)

I knocked the socks oFf big time executives

As I wanted to enter into L’oreal’s Brandstorm competition I recruited two extremely talented guys to work with. We were given the challenge to look at the current market, identify our target market, and then cater an in-store and online experience for the Kiehl’s men’s skincare line. We realized that men are wary of entering a store that initially looks to be female exclusive. We created “The Men’s Door;” an inviting and alluring entrance to the store that would not only attract men but encourage them to come into the store. We tied the in-store experience with the online site in order to create a cohesive experience and make men feel more comfortable on the website. Lastly, we pitched our ideas to L’oreal to win the campus finals. Currently we are preparing for the national finals and creating a new product line for Kiehl’s.

Career-OrientedCareer-Oriented

StableStable

Curious

Internet/Tech SavyInternet/Tech Savy

“Effortless Beauty”“Effortless Beauty”

Newly Wed/Not MarriedNewly Wed/Not Married

SocialSocialAGES 25-35AGES 25-35

InnovativeInnovative

“The Practical Professional”




Likes to Look GoodLikes to Look Good

MasculineMasculine

$50K+ Salary$50K+ Salary

SmartSmartSelfishSelfish

TrendyTrendy

DrivenDriven

I burned the Midnight oil

Set up creative review for teams with two teachers and the art director of the Adlab

Teams picked final ideas and started concepting

April19

May8

Briefed by client over the phoneHand-picked team

Game daycreated timeline

Briefed Team and gave them the approximate timeline

Divided everyone into 3 teams With an account Manager, copywriter and art director in each team.

Brainstormed with Team #2

Brainstormed with team #3

Brought in dinner for everyone

Brainstormed with Team #1

Made sure team #2’s ideas were on strategy



Food/mental break for all teams

LIstened to team #1’s ideas

Made sure all teams had what they needed

Sifteo Cubes are an interactive game system built on the timeless play patterns of Legos, building blocks, and domino tiles. Sifteo was a 24One project for which I was the account manager. Our task was to come up with campaign ideas in 24 hours to target moms.

Helped team #2 come up with ideas as they were struggling

Helped team #3 regain focus and get back on track

Helped keep energy up among teams

Made sure teams were on track to have everything done by the time the teachers were coming at 7 am

Brought bagels & energy drinks for teams

had two teachers come in to make sure creative ideas were exceptional

Helped teams with whatever they needed

Gathered all materials and made sure teamswould be ready in time

created deck

PItched campaigns to client over skype

Created Deck

Meet The Brothers Cube

I got friendly with millennials

Vittana is a non-profit organization that allows users to lend money to students in developing countries. They asked our research class at BYU to conduct research on millennials’ donation attitudes and habits.

I was part of a research team of four who were in charge of exploring who the millennials are, why they donate, and what convinces them to donate. We also looked into what millennials look for in a non-profit organization and how to reach them. We conducted secondary research and synthesized it into an easy-to-read format.

I came. I strategized. I conquered.

801 Racing is fairly new in the market specializing in oil and fuel additives. As a speck project in a media buying class, our assignment was to pick seven locations to hold a promotional event we concepted in order to create more awareness and drive traffic to the brand. We also made media buying decisions with a budget. I personally researched our target market, picked the DMA’s, and helped create the media flowchart.

Sports

35-50

TravelersAffluent

Do-it-yourself

Fast food

MusicStable Income

Entrepreneurs

Camping

= Future event locations

i’ve blown the top off my college career...

Now i’m ready to laythe foundation for my Future.

Noelle FoutzAccount Manager

[email protected]

Noelle Foutz Portfolio

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