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on the go

Product Redesign by Katie Camilla BownsAdvance Visual Media, Winter 2013Brigham Young University - Idaho

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IRVINE, CA 92618

MADE IN U.S.A.

Maruchan, Inc. 2013www.maruchan.com

1-2 Plan3-4 Style Guide5-6 Logo & Logo Placement7-8 Package Design

9-10 Advertisement

Table of Contents

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Product Name: Instant Lunch

Target Group: 16-35 year olds. Climbers, Hikers,Backpackers, as well as Students, Business persons andOn-The-Go persons who love a warm, fresh noodle taste.

Brief History: Maruchan was started in 1961 by Toyo Suisan. In1977, Maruchan opened its rst noodle factory in Irvine, California.Now, It has grown into three state of the art food processing plantsthat supply products all over the world.

It has always been a top competitor in the ramen noodle market, butproceeded to the number one spot with Instant Lunch. Maruchans

Instant Lunch costumers have grown with itscompany. Because of a more diverse customermarket, Maruchan has chosen to give its wellloved product Instant Lunch healthier ingredientsand a new look!

Big Idea: Maruchan rst chose to re-invent Instant Lunch so people whowere on-the-go, indoors and outdoors, could have a healthier alterna-tive lunch or a snack. After much research, Maruchan has chosen to

change the name and the packaging for the product.

First we plan to change the 4 sided packaging to a 6 sided package.A new color scheme and logo/font style will be added to the pack-aging. High grade solar reecters on the inside of the packagewill be added to the package as well to insure ease of cooking inremote locations.Changing the packaging allows the negativeconnotation of our product to almost dissapear and re-invent it-self as a healthy alternative to a fast and easy lunch or snack.

Although the cost of packaging will increase, these new ad-ditions and a broader target marketing audience, we planto not only meet but surpass previous nancial quarters.

PLAN

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Style Guide

abcdefghijklmnopqrstuvwxyzBebas Neue

ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklmnopqrstuvwxyz

Harabara

Raising RedCMYK: 0 71 90 2RGB: 251 73 24Panotne: P 34-8 CHex: fb4918

Going GreenCMYK: 5 0 100 18RGB: 200 210 0

Panotne: P 166-16 CHex: c8d200

Bold Blue

CMYK: 100 21 0 35RGB: 0 130 165Panotne: P 110-15 CHex: 0082a5

Outdoor OrangeCMYK: 0 39 100 2RGB: 251 152 0Panotne: P 17-8 CHex: fb9800

Bounding BrownCMYK: 0 13 27 76RGB: 60 52 44Panotne: P 23-15 CHex: 3c342c

Font Size: 18-24 (Body Copy), 70-120(Titles)Placement: Left Aligned

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica

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Ramen Noodles

with Vegtables

NET WT

2.25 OZ (64G)

Logo

Original Logo circa 1961

New Logo circa 2013

Although much of the Maruchan logo is the same, we feel that addingstronger lines in our logotype gives a more modern and updated feelto our growing company. The logos key color is black and will alwaysbe printed in pure black.

LOGO PLACEMENT

1.FOLD

BACK

LIDH

ALF-W

AY.

FILLC

UPTO

INSID

ELINE

WITH

BOILING

WATER

.

2.CLOSEL

IDSECURLYA

NDLET

STANDF

OR3MINU

TES.

3.RE

MOVE

LID,

STIRTH

OROU

GLY

ANDE

NJOY

FROM

CUP.

Caution

:Pro

duti

shot

;ple

aseh

andl

ewith

care

espe

ciallyw

hens

ervin

gchil

dren

.

Made

inU.S.A

.|NetW

t.2.25

oz(64g)

The Maruchan Logo is

always placed at the topcenter of packaging.

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AdvertisementAt Maruchan, we believe that noodles

on the go are meant to be eaten any-

where! The ad below is designed for

magazines of all niches. We plan to

place our ad in outdoor, travel, family,

and business magazines.

Noddles on the go.Eat them anywhere.

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Maruchan Inc. | Irvine, CA