No Marketing Dollars, No Problem! Driving Destination Success with your Community taking the Wheel
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Transcript of No Marketing Dollars, No Problem! Driving Destination Success with your Community taking the Wheel
![Page 1: No Marketing Dollars, No Problem! Driving Destination Success with your Community taking the Wheel](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a6a8e81a28ab0a7a8b5a31/html5/thumbnails/1.jpg)
No Marketing Dollars, No Problem!
Driving Destination Success with Your Community taking the Wheel
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@LeslieMcLellan
✘ Why it’s important to have a “community” marketing view rather than an “individual” marketing view.
✘ Successful marketing with no money.
✘ How to market as a community.
What we’re going to cover
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Marketing is NOT
one to many, it’s one to one
many times over.
Marketing a destination is NOW
a community effort
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Turn back the clock 25 years to before the internet and
social media...• To market you had to get to
know your community members and that was face to face.
• Technology hasn’t really changed the way we do business, just the places where we get together. @LeslieMcLellan
It’s all about engagement…
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• What interests your community
• Their perception of your brand
• What problems they’re trying to solve and needs they’re looking to fill
• Where they’re communicating and discovering info
• Who’s leading the conversations relevant to your brand
• What your community finds relevant
But BEFORE you can ENGAGE,
you have to LISTEN
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• We “think” everyone knows what we’re doing
• We assume we know what our members/stakeholders are thinking
• Part of this is because we are all being pulled in a variety of directions
• We’re all thinking “I need help!”
We’ve become complacent
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Marketing is not one to many,It’s one to one many times over.
Keep calm and engage your community!
So what should you be doing?
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Successful marketing with no money!
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County Grant Stats
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Get ready…it’s the interactive part!
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• Start with the “Mom & Pop” businesses.
• Next comes the larger businesses, the national chains, etc.
Where and how to start engaging
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COMMUNITY MEETINGS!• Bill it as a “Back to Basics” meeting if need be
• Start with the BIG picture (DMO goals)• Formulate Community
goals – breakouts work wonderfully
• Address difficult situations• Get local media coverage• Coup de gras
What’s the easiest way to start engaging?
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• You can work on the goals over the next few meetings.
• You’ll have a variety of things to follow up on.
• Focus on how to BE social, not how to Do social.
• Discuss upcoming opportunities.• Discuss “smart” posting.• Bring your “online champions” into the
group.
One meeting is not enough!
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• Social Media Meetups
• Facebook & Twitter lists – extra “perk” for membership
• Upcoming trainings
It’s to your benefit to keep
your community engaged
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Amp up your efforts by re-purposing what your Community posts!
Don't quit what you already do
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Community Engagement 101
A checklist of 26 things you can do in order to have
an engaged community. You’ll have a good idea
where you stand once you see how many items you
have checked off!http://justasmalltowngirl.us/community-engagement-101/
Special checklist for you!
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Any Questions?@LeslieMcLellan
Just a Small Town Girl
www.justasmalltowngirl.us
Thank you so much!
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All photos are my own except for:
✘ Lion in tree, http://ideas.wikia.com/✘ Durango Dancers, David Dibble✘ Mom & Pop Biz,
http://www.yourneighborhoodtoystore.org/
✘ Community Mtg., Thinkstock
Credits