Nm2216 Dw104 Presentation
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Transcript of Nm2216 Dw104 Presentation
NM2216: DW1-04
Tap SGTap SG
Smart cardMulti purpose card:
Save informationTrack travel historyRecommendations of good local food places
Handy and convenientUser-friendly technology
OVERVIEW
People:Tourists
Free and easyVs
Tour groups
Language barrier
Physical disabilities
GOALAssist tourist to collect interesting insights and information of their trips
GOALAssist tourist to collect interesting insights and information of their trips
ACTIVITYTapping/scanning the card
Touch-screen device (using the top-up/recommendations on the machine)
ACTIVITYTapping/scanning the card
Touch-screen device (using the top-up/recommendations on the machine)
TASKPeople can obtain information by just tap-and-go concept
They can get good recommendation of local food places from various machines at MRT stations
They can retrieve all the information upon arrival back at their country
TASKPeople can obtain information by just tap-and-go concept
They can get good recommendation of local food places from various machines at MRT stations
They can retrieve all the information upon arrival back at their country
Tourist from Germany
Tourist from Ireland
Interviews
PHYSICAL Outdoors
Can happen anytime
PHYSICAL Outdoors
Can happen anytime
SOCIAL Interaction between tourist
and localsHappen in a crowd
Instructions will be around places which support the
technology
SOCIAL Interaction between tourist
and localsHappen in a crowd
Instructions will be around places which support the
technology
CULTURAL New means of
obtaining new information (tap-and-go
concept)
CULTURAL New means of
obtaining new information (tap-and-go
concept)
Context
TECHNOLOGYQuick data transferQuick data transfer
Up-to-date informationUp-to-date information
AccessibilityAccessibility
CommunicationCommunication
Sony FeliCa Ez-link card technology
Recommendations of local delight
Easy traveling via public transport
Information saved can be downloaded from
the STB website
Facilitate traveling
Convenient
Utilizing existing technology
Cost-friendlyUser-friendly
Proper storage of information
Strengths
Do you think our target group will actually download the content after they are back home?
Do you think it will appeal to tourists from all over the world?
Do you think it will appeal to tourists from all over the world?