Nikon presentation IMC
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Transcript of Nikon presentation IMC
INTEGRATED MARKETING COMMUNICATION
PRESENTED BY:
ROBIN JADHAVSANJEEV SHARMA
MITSUBISHI GROUP
Nikon Corporation is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging.
Nikon is one of the companies that comes under precision machinery section of the Mitsubishi Group (A Japanese conglomerate consisting of a range of autonomous businesses which share the Mitsubishi brand, trademark and legacy)
ABOUT NIKON Founded on 25 July 1917 as Nippon kogaku Japan Optical Industries Co., Ltd., the company
was renamed Nikon Corporation, in 1988.
They have 5 plants, in japan (Ohi Plant,Yokohama Plant, Sagamihara Plant, Kumagaya Plant, Mito Plant)
NIKKON GLOBAL NETWORK CHAIRMAN
The Americas Makoto Kimura Asia Oceania Middle East Africa.
BRAND IDENTITY
BRAND POSITIONING
NIKON create camera that are in term of utilization and design, For the customer who take whatever he want.
BRAND POSITIONING
For Beginners
For Mediators
For Professionals
BRAND REJUNENVATION
CAMPAIGN
VIDEOVIDEO
CAMPAIGN RESULT
10.67
Billion Dollar
BRAND EQUITY
• NIKON will inspire a new passion for life with the image
• High quality lens
• XQD has Ability to read and write data at
speeds of 125Mbits to 500Mbits per
BRAND LOYALITYPersonalized customer care
Customer can contact to direct NIKON support
Framework updates
BRAND ASSOCIATION
WIRELESS PHOTOGRAPHY
WIRELESS PHOTOGRAPHY
Physical productPhysical product PersonalityPersonality
CultureCulture
Self imageSelf imageReflectionReflection
RelationRelation
Brand Identity Prism - Brand Identity Prism - NIKONNIKON
Photgraphy Photgraphy Cool lookCool look
Like AMI VITALE Like AMI VITALE
GLOBALGLOBALAt the heart of the imageAt the heart of the image
CoolCool””Photographer”Photographer”
MemoriesMemories
BondingBondingRelationshipRelationship
THANK YOUTHANK YOU