NIKON CARPORATION

MARKETING PLAN

GROUP MEMBERS:

• RAJA NAYYER EJAZ

• IFRAHIM ANSAR

• WAZIR FEROZ KHALIL

• BASIT IQBAL

• IZHAR REHMAN

• SYED HASNAIN HAIDER

INTRODUCTION:

• It is a Japanese company which is founded in july25,1917 in Tokyo Japan

• Its headquarter in Shinagawa,Tokyo Japan.

• Main product are Cameras, Binoculars, Telescope and Lenses.

• It is a world wide company.

MISSION:

PRODUCTS:

COMPANY POSITION:

TARGET MARKET:

• Camera professionals

• Tourist

• Teenagers

• Young

GEOGRAPHICS:

• Where the target market lives:

• Small cities

• Large cities

• Large towns

OPPORTUNITIES:

• Partner with cell phone companies to make cell phone have higher quality camera.

• Make their own lens filters instead of people having to go to a different company.

THREATS:

• Competitors: Canon, Pentax, Fujifilm

• Recession: People spending less on a hobby

BUDGET

CONTROLS

SHARE OF NET SALES

TOP MANAGEMENT

MARKET SEGMENTS

DISTRIBUTION CHART

CHALLENGES