Niit
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Transcript of Niit
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NIITNIIT is a leading Global Talent Development
Corporation, building skilled manpower pool for global industry requirements.
NIIT has introduced "India's first cloud campus”
NIIT Cloud Campus will empower the youth of the country by providing new-age training programs through the cutting-edge Cloud technology, to make them first day-first hour industry ready professionals.
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Brand opportunityTo increase visibility and create brand
recognitionBuild brand loyaltyMore number of enrolmentsCreating a trust
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Target Audience There are a bunch of students who have
given there class XII exams and are now thinking of taking admission in some good college for further education so that they can get good jobs and make their parents happy and proud. But as they were average scorers and god average marks in their exams they thought they would not be able to crack any good college and get a good job.
So that is the time when they come across NIIT through a seminar that was held in there school.
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Single Minded Proposition
Reach your destination through NIIT
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Competitive AnalysisAcademy of IT And Management StudiesDehradun Institute of TechnologyAdvanced Training Institute for Electronics &
Process InstrumentationAlpine Institute of TechnologyAptech
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Communication Objective To make them believe that NIIT has all the
courses they were looking for it can fulfill all their dreams. It is the best way they can get a good job and make their parents happy and proud.
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Business ObjectiveFor NIIT, the bigger objective is to get
maximum no. of leads and walk-ins in the centre for enrolments
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Marketing strategyOn ground activation( Kiosks, Video on
wheels)Career fairsCollege seminarsTie ups with coaching centreFree career counseling's in schoolsSponsor partnership for the local Education
Fair (Nov. & Dec.)Sponsor ship for the School fates