Nihil condoms market research in malaysia
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Transcript of Nihil condoms market research in malaysia
NIHIL Condoms Market Research
Malaysia
Group G
1- DADA OMOLOLA ABIMBOLA ID:0123130140872- MAJDY AHMAD PN:047922533- BASET AHMAD ID:0123130949064- FOSAL AHMAD ID:0123130951745- MOHAMED HUSSEIN ID:0123130140876- SANDEEP KHAN ID:012313094835
Malaysia Population = 28250400
NIHIL Condoms Market ResearchMalaysia
Basic information
0-14 15-64 65- ad over
0
20
40
60
Age Structure
Age Structure
NIHIL Condoms Market ResearchMalaysia
Basic information
Male Influencer: Female Lower---middle---upper class Target Population (15 years – 64 years)
NIHIL Condoms Market ResearchMalaysia
Basic information
Need Physiological Needs : Basic human's physiological
needs such as eating, drinking, sleeping and sex that can control thoughts and behaviors, and can cause people to feel sickness, pain and discomfort.
Safety Needs : Need condom to safe themselves from sexual diseases. People needs condom to help them to fulfilled the Physiological Needs & Safety Needs at the same time.
NIHIL Condoms Market ResearchMalaysia
Basic information
want Privacy : Don't want anyone know when, what, how
much and frequency they buy. Product Variety : Higher variety of Products / Brands /
Favor. Pioneer : Being the first group who try the new
products. Product Visibility : Want to see product before buying. Convenience : Can order anywhere, anytime can
connect internet.
NIHIL Condoms Market ResearchMalaysia
Basic information
Our Objective To provide easier way to customer for getting
condom. ( Being a channel for customer who shame to buy condom in tradition store and want to try the new / variety products )
To support safety sex campaign. To provide the most variety of condom to
customers. ( Many colors, Tastes, Skins )
NIHIL Condoms Market ResearchMalaysia
Product Characteristic Compatibility : Same or better standard of
products & experience that people have ever met. Complexity : Usage information & suggestion are
available on the package. Trialability : Provide free sample of new products
to customers. Observability : Public can recognize the type of
products by radio ads & community website.
NIHIL Condoms Market ResearchMalaysia
Pricing Volume Discount Seasonal Discount : eg. On February
(Valentine’s)
Penetration Strategy : Low price to capture customer base and
expand community size quickly.
NIHIL Condoms Market ResearchMalaysia
Market segmentation Demographic : Gender : Male & Female Age : 15-64 years Religion Geographic : Live in Malaysia Psychographic : Malaysia culture Behavioral : Health concerns.
NIHIL Condoms Market ResearchMalaysia
• New competitors of Home Market
• Customer Age-Range Expanding
• Encourage of Condom Use by Many Organizations
• Can Not Advertise Directly
• surrogate Advertisement for Condoms
• traditional hindrances
• Almost Essential For Sex• Access Service Easily• Our own delivery• Good Inventory• Management
Strength Weakness
ThreatOpportunity
NIHIL Condoms Market ResearchMalaysia
SWOT ANALYSIS
Competitive
Rivalry{High}
Threat of new
Entrance(LOW)
Bargaining Power Of Supplier
(LOW)
Threat of Substitute
Product(LOW)
Bargaining Power Of Customer
(LOW)
NIHIL Condoms Market ResearchMalaysia
5 forces analysis
Future Plan : Expand Market to All City in Malaysia Keeping Improve Both Website Interface &
Service Increase our own condom bran
NIHIL Condoms Market ResearchMalaysia
Thanks For
Your
Attentio
n
G. Johnson, R. Whittington and K. Scholars, Exploring Strategy , 9th edition, Pearson, 2010
Harvard Business Review , 1966, November–December, p. 60;
Harvard Business Review, November–December 1996, pp. 61–78.
Strategic Management in Action.. 5th Edition, ... Pearson Author: Mary CoulterISBN-10: 0-13-704286
Refrence