Nielsen Presentation

20
Nielsen Ratings Adriana Petrongolo Monday, October 21, 2013

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Transcript of Nielsen Presentation

Page 1: Nielsen Presentation

Nielsen Ratings

Adriana Petrongolo

Monday, October 21, 2013

Page 2: Nielsen Presentation

Monday, October 21, 2013

Page 3: Nielsen Presentation

How does it work?

Monday, October 21, 2013

http://screencast.com/t/8SxolETyX
http://screencast.com/t/8SxolETyX
http://screencast.com/t/8SxolETyX
http://screencast.com/t/8SxolETyX
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How is it important?

Monday, October 21, 2013

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How is it important?

Monday, October 21, 2013

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How is it important?

Internet

Monday, October 21, 2013

Page 7: Nielsen Presentation

How is it important?

Internet

Mobile devices

Monday, October 21, 2013

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How is it important?

Internet

Retail Sales

Mobile devices

Monday, October 21, 2013

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Monday, October 21, 2013

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How is it important?

Monday, October 21, 2013

Page 11: Nielsen Presentation

How is it important?

Monday, October 21, 2013

Page 12: Nielsen Presentation

How is it important?

Monday, October 21, 2013

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Monday, October 21, 2013

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Monday, October 21, 2013

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Is it effective?

Monday, October 21, 2013

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Is it effective?

Monday, October 21, 2013

Page 17: Nielsen Presentation

Is it effective?

Monday, October 21, 2013

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Is it effective?

Monday, October 21, 2013

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Monday, October 21, 2013

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Questions?

Monday, October 21, 2013


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