Nielsen Healthcare_Innovation Roadmap Slideshow_9-27-16
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Transcript of Nielsen Healthcare_Innovation Roadmap Slideshow_9-27-16
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2016-06-05T070000Z
2016 Dream Sight Music FZE
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14 T
he N
ielse
n Co
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ny C
onfid
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prie
tary
2
OUR COMITTMENT TO HEALTHCARE
More than 20 years ago Nielsen realized that many of the products and services we offered could be tailored specifically to meet the needs of the healthcare industry which led to the development of a dedicated pharmaceutical practice
As the needs of our healthcare clients have grown over the years so has our commitment to providing best in class solutions delivered by leaders in their perspective fields including the acquisition of Futures Harris Interactive and most recently Affinnova Life Sciences
Today we are Nielsen Healthcare an uncommon partner providing industry leading research expertise and proven innovative solutions
WHAT MAKES US UNCOMMON
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right
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14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
4
OUR FRAMEWORK Dedicated research Centers of Excellence orchestrated by a single strategic point of contact provides scalable ldquoA Teamrdquo support
STRATEGIC ACCOUNT LEAD
OUR EXPERTISE Tenured C-Suite account leaders supported by COE specific cutting edge industry leading research teams
OUR SOLUTIONS Leading innovative solutions combined with customized methodologies provide proven results tailored to your specific needs
OUR REACH The ability to harness the power of the broader global Nielsen organization
HOW TO PARTNER WITH US
Copy
right
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14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
6
NIELSEN HEALTHCARE INNOVATION ROADMAPSOur innovation roadmaps combine the latest in research design with industry leading expertise to unleash your brands potential and maximize your return-on-investment
INNOVATIVE
incremental modular frameworkHOLISTIC
SCALABLE design built around market research Centers of Excellence
solutions combined with customized methodologies
OUR INNOVATION ROADMAPS
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
8
Each step in the process is anchored to our dedicated Centers of Excellence orchestrated by a single strategic point-of-contact and designed to drive insight driven award winning healthcare consumer amp professional campaigns from market assessment to in-market optimization
bull Market Opportunity Assessment with UBPtrade (HCPs)
bull Patient Journey with Market Advisortrade (Patients)
bull PositioningMessaging Optimization Framework including - Divergent Qual with PCMtrade - Platformconcept Quant with Optimizertrade - Concept Quant with Benchmarkertrade
bull VolumetricShare Forecasting and Diagnostics with BASEStrade
bull Quick Quantbull ConjointDCMbull OutcomesPublic
Release Research
STRATEGIC ACCOUNT LEAD
MARKETASSESSMENTamp INSIGHTS
bull Custom In-Market Tracking Brand Equity + SFE (HCPs) TVDBE (Patients)
PLATFORMDEVELOPMENT amp
OPTIMIZATION
FORECASTINGamp ADVANCED
ANALYTICS
IN MARKETTRACKING amp
OPTIMIZATION
CUSTOMamp PUBLIC RELEASE
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
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right
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14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
Copy
right
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14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
2
OUR COMITTMENT TO HEALTHCARE
More than 20 years ago Nielsen realized that many of the products and services we offered could be tailored specifically to meet the needs of the healthcare industry which led to the development of a dedicated pharmaceutical practice
As the needs of our healthcare clients have grown over the years so has our commitment to providing best in class solutions delivered by leaders in their perspective fields including the acquisition of Futures Harris Interactive and most recently Affinnova Life Sciences
Today we are Nielsen Healthcare an uncommon partner providing industry leading research expertise and proven innovative solutions
WHAT MAKES US UNCOMMON
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
4
OUR FRAMEWORK Dedicated research Centers of Excellence orchestrated by a single strategic point of contact provides scalable ldquoA Teamrdquo support
STRATEGIC ACCOUNT LEAD
OUR EXPERTISE Tenured C-Suite account leaders supported by COE specific cutting edge industry leading research teams
OUR SOLUTIONS Leading innovative solutions combined with customized methodologies provide proven results tailored to your specific needs
OUR REACH The ability to harness the power of the broader global Nielsen organization
HOW TO PARTNER WITH US
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
6
NIELSEN HEALTHCARE INNOVATION ROADMAPSOur innovation roadmaps combine the latest in research design with industry leading expertise to unleash your brands potential and maximize your return-on-investment
INNOVATIVE
incremental modular frameworkHOLISTIC
SCALABLE design built around market research Centers of Excellence
solutions combined with customized methodologies
OUR INNOVATION ROADMAPS
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
8
Each step in the process is anchored to our dedicated Centers of Excellence orchestrated by a single strategic point-of-contact and designed to drive insight driven award winning healthcare consumer amp professional campaigns from market assessment to in-market optimization
bull Market Opportunity Assessment with UBPtrade (HCPs)
bull Patient Journey with Market Advisortrade (Patients)
bull PositioningMessaging Optimization Framework including - Divergent Qual with PCMtrade - Platformconcept Quant with Optimizertrade - Concept Quant with Benchmarkertrade
bull VolumetricShare Forecasting and Diagnostics with BASEStrade
bull Quick Quantbull ConjointDCMbull OutcomesPublic
Release Research
STRATEGIC ACCOUNT LEAD
MARKETASSESSMENTamp INSIGHTS
bull Custom In-Market Tracking Brand Equity + SFE (HCPs) TVDBE (Patients)
PLATFORMDEVELOPMENT amp
OPTIMIZATION
FORECASTINGamp ADVANCED
ANALYTICS
IN MARKETTRACKING amp
OPTIMIZATION
CUSTOMamp PUBLIC RELEASE
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
WHAT MAKES US UNCOMMON
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
4
OUR FRAMEWORK Dedicated research Centers of Excellence orchestrated by a single strategic point of contact provides scalable ldquoA Teamrdquo support
STRATEGIC ACCOUNT LEAD
OUR EXPERTISE Tenured C-Suite account leaders supported by COE specific cutting edge industry leading research teams
OUR SOLUTIONS Leading innovative solutions combined with customized methodologies provide proven results tailored to your specific needs
OUR REACH The ability to harness the power of the broader global Nielsen organization
HOW TO PARTNER WITH US
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
6
NIELSEN HEALTHCARE INNOVATION ROADMAPSOur innovation roadmaps combine the latest in research design with industry leading expertise to unleash your brands potential and maximize your return-on-investment
INNOVATIVE
incremental modular frameworkHOLISTIC
SCALABLE design built around market research Centers of Excellence
solutions combined with customized methodologies
OUR INNOVATION ROADMAPS
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
8
Each step in the process is anchored to our dedicated Centers of Excellence orchestrated by a single strategic point-of-contact and designed to drive insight driven award winning healthcare consumer amp professional campaigns from market assessment to in-market optimization
bull Market Opportunity Assessment with UBPtrade (HCPs)
bull Patient Journey with Market Advisortrade (Patients)
bull PositioningMessaging Optimization Framework including - Divergent Qual with PCMtrade - Platformconcept Quant with Optimizertrade - Concept Quant with Benchmarkertrade
bull VolumetricShare Forecasting and Diagnostics with BASEStrade
bull Quick Quantbull ConjointDCMbull OutcomesPublic
Release Research
STRATEGIC ACCOUNT LEAD
MARKETASSESSMENTamp INSIGHTS
bull Custom In-Market Tracking Brand Equity + SFE (HCPs) TVDBE (Patients)
PLATFORMDEVELOPMENT amp
OPTIMIZATION
FORECASTINGamp ADVANCED
ANALYTICS
IN MARKETTRACKING amp
OPTIMIZATION
CUSTOMamp PUBLIC RELEASE
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
4
OUR FRAMEWORK Dedicated research Centers of Excellence orchestrated by a single strategic point of contact provides scalable ldquoA Teamrdquo support
STRATEGIC ACCOUNT LEAD
OUR EXPERTISE Tenured C-Suite account leaders supported by COE specific cutting edge industry leading research teams
OUR SOLUTIONS Leading innovative solutions combined with customized methodologies provide proven results tailored to your specific needs
OUR REACH The ability to harness the power of the broader global Nielsen organization
HOW TO PARTNER WITH US
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
6
NIELSEN HEALTHCARE INNOVATION ROADMAPSOur innovation roadmaps combine the latest in research design with industry leading expertise to unleash your brands potential and maximize your return-on-investment
INNOVATIVE
incremental modular frameworkHOLISTIC
SCALABLE design built around market research Centers of Excellence
solutions combined with customized methodologies
OUR INNOVATION ROADMAPS
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
8
Each step in the process is anchored to our dedicated Centers of Excellence orchestrated by a single strategic point-of-contact and designed to drive insight driven award winning healthcare consumer amp professional campaigns from market assessment to in-market optimization
bull Market Opportunity Assessment with UBPtrade (HCPs)
bull Patient Journey with Market Advisortrade (Patients)
bull PositioningMessaging Optimization Framework including - Divergent Qual with PCMtrade - Platformconcept Quant with Optimizertrade - Concept Quant with Benchmarkertrade
bull VolumetricShare Forecasting and Diagnostics with BASEStrade
bull Quick Quantbull ConjointDCMbull OutcomesPublic
Release Research
STRATEGIC ACCOUNT LEAD
MARKETASSESSMENTamp INSIGHTS
bull Custom In-Market Tracking Brand Equity + SFE (HCPs) TVDBE (Patients)
PLATFORMDEVELOPMENT amp
OPTIMIZATION
FORECASTINGamp ADVANCED
ANALYTICS
IN MARKETTRACKING amp
OPTIMIZATION
CUSTOMamp PUBLIC RELEASE
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
HOW TO PARTNER WITH US
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
6
NIELSEN HEALTHCARE INNOVATION ROADMAPSOur innovation roadmaps combine the latest in research design with industry leading expertise to unleash your brands potential and maximize your return-on-investment
INNOVATIVE
incremental modular frameworkHOLISTIC
SCALABLE design built around market research Centers of Excellence
solutions combined with customized methodologies
OUR INNOVATION ROADMAPS
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
8
Each step in the process is anchored to our dedicated Centers of Excellence orchestrated by a single strategic point-of-contact and designed to drive insight driven award winning healthcare consumer amp professional campaigns from market assessment to in-market optimization
bull Market Opportunity Assessment with UBPtrade (HCPs)
bull Patient Journey with Market Advisortrade (Patients)
bull PositioningMessaging Optimization Framework including - Divergent Qual with PCMtrade - Platformconcept Quant with Optimizertrade - Concept Quant with Benchmarkertrade
bull VolumetricShare Forecasting and Diagnostics with BASEStrade
bull Quick Quantbull ConjointDCMbull OutcomesPublic
Release Research
STRATEGIC ACCOUNT LEAD
MARKETASSESSMENTamp INSIGHTS
bull Custom In-Market Tracking Brand Equity + SFE (HCPs) TVDBE (Patients)
PLATFORMDEVELOPMENT amp
OPTIMIZATION
FORECASTINGamp ADVANCED
ANALYTICS
IN MARKETTRACKING amp
OPTIMIZATION
CUSTOMamp PUBLIC RELEASE
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
6
NIELSEN HEALTHCARE INNOVATION ROADMAPSOur innovation roadmaps combine the latest in research design with industry leading expertise to unleash your brands potential and maximize your return-on-investment
INNOVATIVE
incremental modular frameworkHOLISTIC
SCALABLE design built around market research Centers of Excellence
solutions combined with customized methodologies
OUR INNOVATION ROADMAPS
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Each step in the process is anchored to our dedicated Centers of Excellence orchestrated by a single strategic point-of-contact and designed to drive insight driven award winning healthcare consumer amp professional campaigns from market assessment to in-market optimization
bull Market Opportunity Assessment with UBPtrade (HCPs)
bull Patient Journey with Market Advisortrade (Patients)
bull PositioningMessaging Optimization Framework including - Divergent Qual with PCMtrade - Platformconcept Quant with Optimizertrade - Concept Quant with Benchmarkertrade
bull VolumetricShare Forecasting and Diagnostics with BASEStrade
bull Quick Quantbull ConjointDCMbull OutcomesPublic
Release Research
STRATEGIC ACCOUNT LEAD
MARKETASSESSMENTamp INSIGHTS
bull Custom In-Market Tracking Brand Equity + SFE (HCPs) TVDBE (Patients)
PLATFORMDEVELOPMENT amp
OPTIMIZATION
FORECASTINGamp ADVANCED
ANALYTICS
IN MARKETTRACKING amp
OPTIMIZATION
CUSTOMamp PUBLIC RELEASE
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
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14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
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14 T
he N
ielse
n Co
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onfid
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l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
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right
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14 T
he N
ielse
n Co
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ny C
onfid
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prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
OUR INNOVATION ROADMAPS
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14 T
he N
ielse
n Co
mpa
ny C
onfid
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l and
pro
prie
tary
8
Each step in the process is anchored to our dedicated Centers of Excellence orchestrated by a single strategic point-of-contact and designed to drive insight driven award winning healthcare consumer amp professional campaigns from market assessment to in-market optimization
bull Market Opportunity Assessment with UBPtrade (HCPs)
bull Patient Journey with Market Advisortrade (Patients)
bull PositioningMessaging Optimization Framework including - Divergent Qual with PCMtrade - Platformconcept Quant with Optimizertrade - Concept Quant with Benchmarkertrade
bull VolumetricShare Forecasting and Diagnostics with BASEStrade
bull Quick Quantbull ConjointDCMbull OutcomesPublic
Release Research
STRATEGIC ACCOUNT LEAD
MARKETASSESSMENTamp INSIGHTS
bull Custom In-Market Tracking Brand Equity + SFE (HCPs) TVDBE (Patients)
PLATFORMDEVELOPMENT amp
OPTIMIZATION
FORECASTINGamp ADVANCED
ANALYTICS
IN MARKETTRACKING amp
OPTIMIZATION
CUSTOMamp PUBLIC RELEASE
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
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right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
8
Each step in the process is anchored to our dedicated Centers of Excellence orchestrated by a single strategic point-of-contact and designed to drive insight driven award winning healthcare consumer amp professional campaigns from market assessment to in-market optimization
bull Market Opportunity Assessment with UBPtrade (HCPs)
bull Patient Journey with Market Advisortrade (Patients)
bull PositioningMessaging Optimization Framework including - Divergent Qual with PCMtrade - Platformconcept Quant with Optimizertrade - Concept Quant with Benchmarkertrade
bull VolumetricShare Forecasting and Diagnostics with BASEStrade
bull Quick Quantbull ConjointDCMbull OutcomesPublic
Release Research
STRATEGIC ACCOUNT LEAD
MARKETASSESSMENTamp INSIGHTS
bull Custom In-Market Tracking Brand Equity + SFE (HCPs) TVDBE (Patients)
PLATFORMDEVELOPMENT amp
OPTIMIZATION
FORECASTINGamp ADVANCED
ANALYTICS
IN MARKETTRACKING amp
OPTIMIZATION
CUSTOMamp PUBLIC RELEASE
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
Insanity ldquodoing the same thing over and over again and expecting a different resultrdquo- Albert Einstein
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
30 WEEKS$220K
11-16 WEEKS
$110-160K
VS OPTIMIZED
PARADIGM SHIFT BENEFITSbull Explore your entire space of
positioning amp messaging opportunitiesbull Identify the best possible positioning
amp messaging platform for your brand vs ldquobest of the worstrdquo
bull Get results soonerbull Reduce your overall research costs
SHIFTING THE PARADIGM IN PLATFORM DEVELOPMENTTYPICAL APPROACH
AGENCY DEVELOPS
CONTENT TO TEST
10 WEEKS
QUAL ROUND 1
4 WEEKS
$60K
INTERNAL REVIEW
3 WEEKS
QUAL ROUND 2
4 WEEKS
$60K
REFINE MESSAGES
3 WEEKS
QUANTITATIVE TESTING
6 WEEKS
$100K
OPTIMIZERtrade
$70-100K6-8 WEEKS
DIVERGENTQUAL
3-4 WEEKS
$40-60K
TEAM PROVIDES INITIAL
STIMULI
1-2 WEEKS
INTERNALREVIEW
1-2 WEEKS
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
OUR OPTIMIZATION FRAMEWORK
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION FRAMEWORKThe Nielsen Optimization Framework is a validated process comprised of modular innovative solutions designed to provide flexibility and customization against your specific timing cost and business needs
Respondents Benchmark
Respondents evaluate optimized concepts against in-market competitors and or the brandrsquos current offerings
Respondents Optimize
Respondents choose the concept they prefer and sophisticated algorithms use this input to converge on the best idea (parallel physician and patient studies)
Respondents Explore
Divergent Qualtrade takes the initial stimuli provided and explores your entire potential creative space to ensure you maximize your potential for optimization
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
DONrsquoT TAKE OUR WORD FOR IT
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
Copy
right
copy20
14 T
he N
ielse
n Co
mpa
ny C
onfid
entia
l and
pro
prie
tary
OPTIMIZATION PLATFORM PERFORMANCEConcepts and executions that are developed and selected using the Nielsen Optimization Framework have a 44 performance advantage
bull 44 more participants prefer the concepts identified using the Nielsen Optimization platform over the ldquochallenger conceptrdquo
bull Challenger concepts (also known as pre-optimized concepts) are generated by clients using alternate tools and systems
bull Challenger concepts are only 15 better than the average concept in a creative space
100
Optimizer Top Concept
166
Challenger ConceptAverage Concept
115
ldquoTop conceptrdquo refers to the top performing optimized concept The p-value for a paired t-test between Challenger concepts and Top Concepts is 1511e-13
- Slide 1
- OUR COMITTMENT TO HEALTHCARE
- Slide 3
- Slide 4
- Slide 5
- Nielsen healthcare innovation roadmaps
- Slide 7
- Slide 8
- Slide 9
- Shifting the paradigm in platform development
- Slide 11
- Optimization Framework
- Slide 13
- Optimization Platform Performance
-
