Nick Riotto's TEDxBU 2010 Presentation
11
Rethinking the Barriers to Entry The Smarter, Simpler, and Faster Way that Small Businesses are Making a Big Impact Presented by Nick Riotto – 829 Studios
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Transcript of Nick Riotto's TEDxBU 2010 Presentation
Rethinking the Barriers to Entry
The Smarter, Simpler, and Faster Way that Small
Businesses are Making a Big Impact
Presented by Nick Riotto – 829 Studios
The Empty Box Problem
Source: Jon Lax
The Game Has Changed
Ignore ‘The Real World’
Don’t Seek Outside Money
Do One Thing Well, Not Many Things
Mediocre
The Flip Cam
• No Big Screen• No Photo-Taking Ability• No Tapes or Discs• No Menus• No Settings• No Video Light• No Viewfinder• No Special Effects• No Headphone Jack• No Lens Cap• No Memory Card• No Optical Zoom
Source: Rework by Jason Fried p. 145
Build It. Launch It.Watch It. Refine It.
Don’t be a ‘Business Nightmare’
• Streamline the Menu.• Communicate Directly &
Effectively. Fire the ‘Donkeys.’
• Set Proper Prices & Charge for Everything.
• Build an Audience & Grow Through Word-of-Mouth.
• Tweak & Refine the Dishes.
Don’t Hesitate.
Thank You!
Nick Riotto – 829 Studios
E-mail: [email protected]: www.facebook.com/nick.riottoLinkedIn: www.linkedin.com/in/nickriotto
