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![Page 1: Nick Mattia | Director of Sales Understanding Today’s More Tech Savvy & Cost Conscious Environment.](https://reader030.fdocuments.in/reader030/viewer/2022032607/56649ece5503460f94bdb485/html5/thumbnails/1.jpg)
Nick Mattia | Director of Sales
Understanding Today’s
More Tech Savvy& Cost Conscious
Environment
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Facial Plastic Surgery patients gather information from physicians and the following:
‣ Online 60%‣ Referrals/info from friends 53%‣ Social media 47%‣ Online chat rooms/forums 30%
The Pursuit of Information
Source: 2013 AAFPRS Membership Study
Note: Multiple sources could be checked on answer
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Not Having a Social Media Presence is a Missed Opportunity
‣ Listen and learn about patient needs
‣ Interact and develop relationships with existing and potential patients
‣ Help patients find and consider your practice over the competition
‣ Build awareness and thought leadership in your local community
Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012
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Social Media can be a Manageable Time Commitment
21 + Hours
16 to 20 Hours
11 to 15 Hours
6 to 10 Hours
1 to 5 Hours
0 Hours
17%
8%
11%
26%
36%
2%
Source: 2013 Social Media Marketing Industry Report by Social Media Examiner
‣ In a survey of over 3,000 marketers, 62% said they spend between 1 to 10 hours per week working on social media
‣ For consumer marketing (B2C), Facebook, blogging, Twitter, LinkedIn and YouTube were the top five platforms used by marketers, with Facebook leading the pack at 67%
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Benefits of Social Media Marketing
‣ Additionally, at least 62% of businesses with 10 or fewer employees agreed social media also reduced marketing expenses
‣ The top two benefits of social media marketing indicated by marketers are increasing exposure and increasing traffic
Source: 2013 Social Media Marketing Industry Report by Social Media Examiner
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Build a Presence Through Simple Content
Your office build credibility and convey how it cares about patients by:‣ Positioning your industry expertise ‣ Addressing concerns‣ Sharing compliments ‣ Providing examples of care
Develop content your existing and/or potential patients may be looking for including:‣ New services or programs‣ Breaking news within your industry‣ Available payment options, such as the
CareCredit health & beauty credit card
Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012
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CareCredit Saves You Time by Putting it all in One Place:
Advertising Toolkit‣ Logos, copy suggestions and
CareCredit application links
‣ Sample Facebook® posts andsample Twitter ® tweets
‣ Banners and buttons you can add to your marketing can make it easier for your patients to learn about and apply for the CareCredit health and beauty credit card
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Online Tools to Provide Insights
‣ Google Insights for Search™ service
‣ Facebook™ Reports‣ Hootsuite™
Tracking‣ CareCredit Reports
Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012
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CareCredit has free reporting tools for enrolled AAFPRS practices on a wide variety of topics including:
‣ Customized Practice Performance Review
‣ Custom Apply Link‣ Available Credit Report‣ Provider Locator‣ And much, much more
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Sample Customized Practice Performance Review Report
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Available credit can help patients move forward with procedures and treatments without further
delay
934
$156,920,262
$2,755,388
49,604
* Subject to credit approval
SAMPLE
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Additional Consumer Insights Reporting:Consumer Confidence Index (CCI)
July
13'
August
13'
September 1
3'
October 1
3'
November 1
3'
December 1
3'
January
14'
Febru
ary 14'
Marc
h 14'
April 14'
60657075808590
Source: The Conference Board Consumer Confidence Index
‣ The U.S. Consumer Confidence Index (CCI) is an indicator designed to measure consumer confidence in the economy
‣ Household survey of consumer opinions on current conditions and future expectations of economy
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Facial Plastic Surgery Patient Concerns
Top 3 patient concerns noted by AAFPRS
Members:
‣ Results‣ Cost‣ Recovery time
Source: 2013 AAFPRS Membership Study
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When facial artistry andfinancial flexibility come together,
it’s a beautiful thing.