Slide share mattia michelangeli i uem 2010
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Transcript of Slide share mattia michelangeli i uem 2010
Summary
• Introduction
• Smartphones and mobile applications
• Why invest on mobile?
• Needs for bikers
• iUEM features
• iUEM services hierarchy
• iUEM wireframes
• Advantages
• Future implementations
• iUEM costs and deadlines
• Conclusions
Introduction
• Who better than a Tuscany biker knows the best places and tours in his region? Why he shouldn’t share his knowledge with deutsche bikers and viceversa?
• UEM has got little visibility despite the huge number of activities across all Europe
• UEM with this application and professional management of hotels relationships will take a competitive advantage over similar organizations
Smartphones and mobile applications
• Advanced computing ability
• Innovative features:
– Connectivity (3G, UMTS, HSDPA, WiFi)
– Accelerometer
– Gyroscope
– High resolution cameras
• Services available (applications):
– Navigator
– Web-surfing
– Photo / Video
– Social
– Augmented reality
– QRCode
Why invest on mobile? [1/2]
• To offer innovative products
• To reach customers
• Visibility
• Technology at the least expensive cost
• Services integration
• Passive advertising
Above all: Diffusion of smartphones
Needs for bikers
• Find nearby useful places:
– Hotels
– Restaurants
– Camping sites
– Repair shops
• Nearby list of events
• News
• Social networking with other enthusiasts:
– Tweets
– Check in
– Messages
– Photos
iUEM features
• Google Maps:
– Geo Location
– Find nearby places
– Navigator
• News from UEM (RSS)
• Social:
– Foursquare
iUEM services hierarchy
iUEM
NEWS
SOCIAL
EVENTS
PLACES
NEWS LIST NEWS DETAIL
FRIENDS LISTCHECK - IN
FRIEND DETAIL
EVENTS LIST EVENT DETAIL
RESTAURANT
CAMPING
REPAIR SHOP
HOTEL
MAP
Advantages
• Passive advertising
• New services for customers
• Visibility
• Viral marketing
• Easy integration with existing services
• Easier information retrieval for bikers:
– Simple and automatic use of the navigator for POI (Points Of Interest)
Future implementations
• QRCode – UEM advertising
• Licences – (QRCode – Subscription – etc…)
• Bikers race (http://www.konkuri.com)
• Cheaper Assurances / Services for UEM subscribers
• Social network for bikers
• Global rental services for subscribed UEM clients
Conclusions
• Mobile applications are the future:
– Companies should keep abreast of new technology
• Technology at the least expensive cost
• Multichannel marketing
• Agile services implementation
• Services Integration