Nick Kroetz User Experience Design Portfolio
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NICK KR ETZ UX Designer + Researcher
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I am an Experience Designer, with a heavy focus on user-centric and research-propelled design solutions. I've been doing marketing, design, and web development in NYC for 6+ years, and have recently pivoted in my career to dive into the tech industry. This is my portfolio.
Transcript of Nick Kroetz User Experience Design Portfolio
NICK KR ETZUX Designer + Researcher
Overview Case Studies Tools+Skills About Me Contact
CONTENTS:
OVERVIEW
I studied Sociology and Business of Entertainment + Technology and have experience doing marketing, design, and web development.
I believe good research is the foundation for successful products, and fast research does not equal poor research.
I am a user experience designer and researcher. I love people + good design.
OVERVIEW
This is how I like to work:
research design
test build
1. Go Baller 2. Brooklyn Roasting Co. 3. Work[space]
CASE STUDIES:
CASE STUDIES
GO BALLERCASE STUDY 1: A mobile application for
sports fans to discover the best content on the web.
GO BALLER
Deliverables: • Research + insights!• Strategies for user acquisition!• User cases and personas!• Suggested features + design
recommendations!• Content strategy!• Clickable, interactive prototype!• Usability testing insights
Go Baller pulls in content from facebook, twitter, instagram, vine, and trending articles, images and gifs across the web to deliver customizable streams tailored to the users’ interests. !
With a small team UX designers, I aimed to design a viable product that sports fans wanted to use, while supporting the client’s mission and filling a market void.
The Project:
CASE STUDIES
My Role:I served as the first point of contact for the client, led the research phase, and built and tested the prototype while my teammates developed the personas, wrote feature descriptions, and designed supplemental wireframes. The content strategy, and design recommendations were a collaborative effort. All deliverables had input from every group member, and we worked in an agile process.
The Challenge:Provide quality content to a wide range
of sports fans.
Encourage conversion.
Keep sharing natural.
Display different streams of social media content that allow for customization and personalization.
Offer the ability to react to give feedback.
Make sharing content quick + easy.
The Solution:
Learn about the user in a way that is fun and engaging
Polarizing questions embedded in the content stream learn about the users tastes, interests, and sense of humor
CASE STUDIES
GO BALLER
User Flows:
CASE STUDIES
GO BALLER
CASE STUDIES
GO BALLER Wireframes:
CASE STUDIES
GO BALLER Prototype:
CASE STUDY 2:
Deliverables: • Content audit + competitor analysis!• Persona + scenario development!• Information Architecture solution!• Complete sitemap!• User flows & forms for the check-out process!• Interactive clickable prototype
CASE STUDIES
Brooklyn Roasting Company (BRC) is an ethically and environmentally motivated coffee importer, roaster, distributor, and cafe. They offer wholesale deliveries for stores and restaurants, and direct-to-consumer offerings from their website and headquarters.!BRC had outgrown their current platform, and needed restructuring to allow customers to sort through their expanding list of product offerings.
The Project:
My Role:Solo Project. UX Design team of one.
CASE STUDIES
The Challenge: The Solution:Multiple filtering and sorting options
Provide clear CTA’s to surface new products, and increase conversion rate
Offer quicker path for the repeat visitors, new users, and wholesalers, while offering the option for browsing more informationKeep the BRC brand at the center!of the shopping process
Structure products in a way that makes sense to the customers
Accommodate a wide range of coffee shoppers
Communicate the message and brand of BRC to customers
CASE STUDIES
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0\�2UGHUV 0\�,QIRSite Map:
CASE STUDIES
Early Wireframes
CASE STUDIES
Checkout Screens
CASE STUDIES
Prototype
CASE STUDY 3:
WORK[SPACE]
Deliverables: • An interactive prototype based on a sketched interface!• Photo documentation of the user flows, sketches and finished designs!• A statement of the problem and how it was solved
CASE STUDIES
This was a student exercise in creative problem solving using any means necessary. I was asked to create an interactive prototype of a mobile application that solves a problem for one client and user, John.!!
John was sleepy and unmotivated during the afternoons, and had a hard time focusing. After interviews and testing, I figured out that John was strongly affected by his environment. I sought out to deliver him a product that would help him control his work environment.!
The Project:
WORK[SPACE]
CASE STUDIES
The Challenge: The Solution:A questionnaire will give John a “productivity profile” that visualizes when his brain is most active.
A search feature will John find cafes, parks, and other public workspaces nearby, filterable by noise levels, distance, atmosphere, and wifi availability.
Work[space] uses John’s productivity profile to ping him at the right times, letting him know when he should get out of the office.
John needs to understand his own circadian rhythms and productivity peaks.
John needs to find workspaces that fit his productivity peak.
John needs motivation to change his work patterns.
WORK[SPACE]
CASE STUDIES
WORK[SPACE]
Card Sorting Usability Testing User FlowsInformation Architecture
CASE STUDIES
WORK[SPACE]
TOOLS+SKILLS
TOOLS+SKILLS
TOOLS I USE:
Photoshop!InDesign!Illustrator!Dreamweaver
SPSS!Google Analytics!Wordpress
Powerpoint!Keynote!Prezzi
Axure!Omnigraffle!Flinto!POP app!
TOOLS+SKILLS
MASTER:
Visual Design!
User Research!
Rapid Prototyping!
Time Management
FAMILIAR:
PHP!
Javascript!
PRETTY GOOD:
HTML!
CSS!
Interaction Design!
Mobile App Design!
Content Strategy!
Usability Testing
SKILLSET BREAKDOWN:
METHODOLOGIES:
User Centered Design!
Agile!
Responsive
ABOUT ME
ABOUT ME
1. I grew up on a ranch outside of Austin, Texas.!
2. My guilty pleasure is watching marathons of House Hunters.!
3. I’m a direct descendant of Geoffrey Chaucer.!
4. I competed in vaulting as a kid (its like gymnastics, except on a horse).!
5. I enjoy carpentry and make my own furniture.!
6. My favorite author is Bill Watterson.!
7. I have a serious weakness for breakfast tacos.!
8. I’ve traveled across the Rocky Mountains on horseback. Twice.!
9. My spirit animal is a Welsh Pembroke Corgi. Because they’re mighty but low to the ground.!
10. I can make really good brussel sprouts.
10 THINGS YOU DIDN’T KNOW ABOUT ME:
