Niche brands is long, and even after that once-per-year category review, it Success in the mass...

1 • may 13, 2013 drugStoreNewS.com

* In millions Product photos courtesy of Hamacher Resource Group † May include multiple SKUs; only top three listed Source: IRi for calendar year 2012, across FDMx

Brand† SaleS* % Chg

1 ACT $100.2

MOUTHWASH/DENTAL RINSE 21.3 22.1%

FOR KIDS MOUTHWASH/DENTAL RINSE 20.7 -7.2

RESTORING MOUTHWASH/DENTAL RINSE 19.3 -12.8

2 FIRST RESPONSE 99.4

PREGNANCY TEST KITS 76.4 2.1

OVULATION PREDICTION KITS 8.6 7.0

RAPID RESULT PREGNANCY TEST KITS 7.4 17.5

3 ATKINS 97.5

ADVANTAGE WEIGHT CONTROL/NUTRITIONALS LIQ/PWD 83.3 12.1

DAY BREAK WEIGHT CONTROL/NUTRITIONALS LIQ/PWD 14.2 89.4

4 AIRBORNE 97.0

MULTIVITAMINS 62.9 -11.8

1 & 2 LETTER VITAMINS 25.9 175.6

LIQUID VITAMINS/MINERALS 4.5 NA

5 SUPER POLIGRIP 96.1

DENTURE ADHESIVES 35.0 9.0

FREE DENTURE ADHESIVES 29.6 12.7

EXTRA CARE DENTURE ADHESIVES 16.6 24.3

6 LEVER 2000 95.0

NON-DEODORANT BAR SOAP 61.2 -16.6

PERFECTLY FRESH NON-DEODORANT BAR SOAP 12.7 NA

DEODORANT BAR SOAP 11.5 2.0

7 SUNSTAR GUM 94.3

SOFT PICKS DENTAL ACCESS/TOOLS 22.5 28.9

GO BETWEENS DENTAL ACCESS/TOOLS 21.3 5.6

EEZ THRU DENTAL ACCESS/TOOLS 9.9 11.4

8 ZEST 92.4

DEODORANT BAR SOAP 64.7 965.0

LIQUID BODY WASH/ALL OTHER 16.5 30.8


9 ZICAM 92.0

COUGH/SORE THROAT DROP 49.1 -10.7

NASAL SPRAY/DROPS/INHALER 24.2 -6.6

COLD/ALLERGY/SINUS LIQUID/POWDER 6.6 49.5

10 AFRIN 91.9

NO DRIP NASAL SPRAY/DROPS/INHALER 47.4 5.1

NASAL SPRAY/DROPS/INHALER 44.5 -5.0

11 WET N WILD 91.8

COLOR ICON EYE SHADOW 14.3 4.3

MEGA SLICKS LIP GLOSS 5.9 14.5

MEGA LAST LIPSTICK 5.6 52.9

12 DENTEK 91.4

DENTAL ACCESSORIES/TOOLS 22.4 -19.3

TRIPLE CLEAN DENTAL ACCESSORIES/TOOLS 16.7 -3.2

COMFORT CLEAN DENTAL ACCESSORIES/TOOLS 13.6 -3.7

Getting niche brands on the shelf

Continued on page 2

DSN: What do you think are the greateSt oBStaCleS for a re-tailer that WantS to move quiCkly on neW produCtS and Be firSt to market? hoW do you navigate exiSting roadBloCkS to Speed the proCeSS?

anthony raiSSen, interquantum: Chains are tied to planograms and timing restraints, as well as being cautious in introducing new items due to the risk in dollars and the shelf space needed for new item in-troductions. One suggestion is for chains to allocate a few “slots” in their planograms on a regional basis for testing new items that could be rotated on a quarterly cycle to see if they meet the sales criteria for full distribution.

david BiernBaum, david BiernBaum & aSSoCiateS: For one, chain drug often is bounded by once-per-year category reviews. The review process is long, and even after that once-per-year category review, it

Success in the mass market can be an uphill battle for some niche

brands as retailers trim selection, bolster private-label offerings and

pass on smaller brands they perceive as higher risk. However, retailers

also are increasingly looking to distinguish themselves from the compe-

tition, whether it is through exclusive offerings, customization or in-store

services. This has given rise to the importance of business development

organizations, master brokers, regional brokers, and sales and mar-

keting consultants in helping niche brands navigate the path to retail.

To gain greater insight, Drug Store News once again hosted a virtual

roundtable discussion with some of today’s leading players.

By Antoinette Alexander

brandsNiche top 100

Airborne last year line-extended its immune-

support health formulas with an energy formula-

tion — Airborne Plus Energy — that is formulated

with B vitamins in place of caffeine for preven-

tion-minded consumers who are looking for a lit-

tle boost of energy over cough-cold season.

It was a half-court shot heard around the world. Earlier this year,

a Miami Heat fan sank a half-court shot in the Carmex Half-

Court Hero contest, netting $75,000 and placing Carmex on

the ESPN circuit. Long a successful niche player, Carma Labs

has a strong pedigree of getting

its Carmex brand noticed through

nontraditional forums.


often takes several months before the new item actu-ally makes it to the shelves. I consult and advise my branded clients to time their launches for when the majority of retailers are reviewing any given category. There are other factors that cause chain drug retailers to miss out on being first to market with new innova-tive products. Let’s be honest, chain drug is more likely to hurry to add a simple, less innovative OTC/HBC line extension with a huge pharmaceutical company, rather than to add a more innovative newcomer from a smaller lesser-known company. The reasons include perception of risks, money and if we are honest, in some cases, high-level executive politics.

ron otto, national SaleS SolutionS: Some retail-ers are reluctant to add new items until they are ready to revise their planogram. This usually happens once per year. So they may miss out on being first to mar-ket. A cut-in is an option, but this is time consuming and expensive for the retailer. It would help if retailers would publish their planogram review dates on their website so that everyone can see them and plan their national introduc-tion accordingly. In addition, most category managers are stretched thin and simply do not have time to see all the new brands being introduced. They need to rely on the due diligence of good broker operations to screen the brands for the category managers.

dan maCk, maCk elevation forum: Retailers that co-create new items with their manufacturing partners place themselves in the position to maximize new item launches, as well as achieve first-to-market positioning and consumer leadership. Manufacturers are looking


13 SKINTIMATE $90.8

SKINTHERAPY SHAVING CREAM 45.1 15.5%

SIGNATURE SCENTS SHAVING CREAM 39.9 -10.6

SHAVING CREAM 3.1 -63.7

14 POND’S 88.5

FACIAL CLEANSERS 43.0 -1.1

FACIAL MOISTURIZERS 24.2 -3.0

REJUVENESS FACIAL ANTI-AGING 6.1 8.1

15 MUELLER 86.8

SPORT CARE MUSCLE/BODY SUPPORT DEVICES 75.3 -15.2

GREEN MUSCLE/BODY SUPPORT DEVICES 3.7 -6.5

SPORT CARE HEAT/ICE PACKS 2.8 -22.5

16 LUBRIDERM 86.8

DAILY MOISTURE HAND & BODY LOTION 41.1 3.0

ADVANCED THERAPY HAND & BODY LOTION 25.0 -1.3

MEN’S HAND & BODY LOTION 8.3 54.7

17 PALMER’S 86.3

COCOA BUTTER FORMULA HAND & BODY LOTION 42.1 2.0

COCOA BUTTER FORMULA FADE/BLEACH 20.6 17.1

OLIVE OIL FORMULA HAIR CONDITIONER/CREME RINSE 2.9 7.5

18 ROC 86.1

RETINOL CORREXION DP WRINKLE FACIAL ANTI-AGING 33.1 10.2

RETINOL CORREXION FACIAL ANTI-AGING 22.1 26.3

MULTI CORREXION FACIAL ANTI-AGING 10.7 7.9

19 CALTRATE 85.2

MINERAL SUPPLEMENTS 71.3 -1.1

600 PLUS MINERAL SUPPLEMENTS 13.6 -25.6

20 NEW YORK COLOR 84.6

EYE LINER 9.6 7.4

ULTRA LAST LIPSTICK 5.3 0.9

LIQUID LIP SHINE LIP GLOSS 5.1 18.6

21 TIGI 84.2

BED HEAD HARD HEAD SPRAY/SPRITZ 10.8 -3.3

CATWALK CURLS ROCK STYLING/SETTING GEL/MOUSSE 6.1 -10.4

BED HEAD MANIPULATOR STYLING/SETTING GEL/MOUSSE 5.5 7.2

22 FRIZZ EASE 80.8

HAIR STYLING/SETTING GEL/MOUSSE 15.6 -13.3

SMOOTH START HAIR CONDITIONER/CREME RINSE 10.2 3.6

MOISTURE BARRIER HAIR SPRAY/SPRITZ 8.5 -0.3

23 CLEARASIL 80.4

ULTRA RAPID ACTION ACNE TREATMENTS 33.5 24.6

DAILY CLEAR ACNE TREATMENTS 28.2 32.6

ULTRA ACNE TREATMENTS 11.9 -46.9

24 HYLAND'S 78.7


INTERNAL ANALGESIC TABLETS 18.9 13.6

ORAL PAIN RELIEF 12.2 96.9


Continued from page 1

Continued on page 3

brandsNiche top 100

As many as 84% of American women surveyed under-

stand what ovulation is, but more than a third of those

women are not confident that they know exactly when

they ovulate. Identifying the niche need, Clearblue re-

cently came out with an ovulation test kit that can iden-

tify a woman’s four best days to get pregnant, two more

days than any other test on the market.

Niche marketer Ermis Labs is making a splash with

its CoralActives retinol exfoliating cleanser and

CoralActives penetrating acne serum. According

to the manufacturer, sea whip coral, a soft coral

found in the Caribbean, provides a natural anti-

inflammatory extract and sets the products apart.




25 MITCHUM $76.3

POWER GEL DEODORANTS 21.9 6.4%

DEODORANTS 14.0 -18.3

POWER GEL FOR WOMEN DEODORANTS 12.8 -11.4

26 CERA VE 75.9

HAND & BODY LOTION 34.4 15.9

FACIAL CLEANSERS 17.8 38.0

FACIAL MOISTURIZERS 16.7 59.6

27 BLISTEX 75.7

LIP BALM/COLD SORE MEDICATION 39.2 -3.5

DEEP RENEWAL LIP BALM/COLD SORE MEDICATION 5.9 -9.7

SILK AND SHINE LIP BALM/COLD SORE MEDICATION 5.1 -4.8

28 CITRACAL 74.7 1.5

29 BIOTENE 74.4

MOUTHWASH/DENTAL RINSE 43.0 13.6

TOOTHPASTE 15.6 4.5

XYLITOL PORTABLE ORAL CARE 9.2 20.8

30 HAWAIIAN TROPIC 72.8

SUNTAN LOTION & OIL 34.3 -7.0

SHEER TOUCH SUNTAN LOTION & OIL 14.8 0.4

SILK HYDRATION SUNTAN LOTION & OIL 7.5 NA

31 WET ONES 72.3

MOIST TOWELETTES 66.0 0.3

FRESH ‘N FLUSH MOIST TOWELETTES 2.3 19.8

BIG ONES MOIST TOWELETTES 2.0 -47.2

32 GAS X 72.1

ANTACID TABLETS 64.5 8.2

THIN STRIPS ANTACID TABLETS 7.1 -12.1

33 GOT 2B 72.0

GLUED HAIR STYLING/SETTING GEL/MOUSSE 24.9 3.8

GLUED HAIR SPRAY/SPRITZ 7.7 0.1

KINKIER HAIR STYLING/SETTING GEL/MOUSSE 5.2 10.1

34 NEILMED 71.5

SINUS RINSE NASAL SPRAY/DROPS/INHALER 44.4 8.7

NASAFLO NASAL SPRAY/DROPS/INHALER 15.4 -20.2

SINUFLO READY RINSE NASAL SPRAY/DROPS/INHALER 3.4 -7.1

35 POLIDENT 71.3

DENTURE CLEANSER/TABLETS 33.0 1.7

OVERNIGHT DENTURE CLEANSER/TABLETS 24.9 -0.1

DENTU CREME DENTURE CLEANSER/PASTE/POWDER 6.5 -5.1

36 ROGAINE 71.0 -0.4

for retailers that are truly looking for brand partnerships centered around shared values in the truest sense of the word.

DSN: What iS the BiggeSt Challenge for BrandS trying to get on the Shelf theSe dayS? hoW Can CompanieS like yourS help?

deBBy lamping, pinnaCle SaleS & merChandiSing: The biggest challenge of getting products on the shelf is space. Every inch of the retail shelf needs to immediately provide profit to that section. Vendors need to be prepared to offer products packaged that not only appeal to the con-sumer, but also are mindful of space constraints and sustainability stan-dards. Creating a retail product is just the first step. Vendors need to have the marketing plans and resources available to educate the consumer and guide them to the shelf. An experienced broker knows the account base and can direct vendors early on to plans and programs that will enhance sales, giving the products the best chance for long-term success.

riCh SWanSon, the SWanSon group: When involving small- to mid- sized suppliers, one really needs to perform proper due diligence to val-


Continued on page 4

brandsNiche top 100

According to a Dannon Co. survey, as many as

68% of consumers identify probiotics as a key

go-to product in regulating digestive health. The

latest Culturelle product to come out of i-Health

— an adult-strength chewable version — targets

a key demographic within the probiotic segment.

According to the American Medical Association,

40% of Americans have difficulty swallowing pills.

Medline recently announced a unique distinction

around a new product in its niche first aid port-

folio. Curad’s BioMask is the only Food and Drug

Administration-cleared antiviral medical face mask

that has been found to inactivate flu viruses.

Looking to raise awareness, Merz recently created merchandising

opportunities with a package redesign to help drive sales of Meder-

ma Stretch Marks Therapy. “The redesign not only gave Mederma

Stretch Marks Therapy a much more premium look, it also works

better functionally for the consumer,”

noted Jessica Wright, associate direc-

tor of OTC marketing for Merz. When

opened, the front flap reveals the tube

inside and highlights before/after pho-

tography, as well as clinical trial results.


idate that their product or brand meets a consumer need, fills an opportunity gap or white space, provides incrementality to the segment and aligns with the spe-cific retailer’s goals. Our clients get the entire [Swan-son Group] team of experienced business executives working together as a “thinking tank” to take them deeper in their thinking, ensuring proper alignment with the retailer and bringing forward solutions.

John malmBorg, kkm: The biggest challenge for brands getting on the shelf is having a product that is innovative and has the capability to grow the to-tal category sales and profit. The last thing a retailer wants on its shelf is a “me too” item with less prof-itability and no staying power. They do not want items to just source volumes from existing brands on the shelf unless there is a premium that can command a higher ring and profit.

otto: Even a small or niche brand needs to have a significant



37 HYDROXYCUT $70.2

ADVANCED WEIGHT CONTROL CANDY/TABLETS 27.5 -21.4%

MAX ADVANCED WEIGHT CONTROL CANDY/TABLETS 15.3 -15.4

WEIGHT CONTROL CANDY/TABLETS 11.2 -19.1

38 NICODERM CQ 70.1 -0.3

39 CARMEX 69.5

LIP BALM/COLD SORE MEDICATION 39.9 -0.8

CLICK STICK LIP BALM/COLD SORE MEDICATION 13.8 -1.3

HAND & BODY LOTION 7.9 68.5

40 SOFT SHEEN 68.8

CARSON DARK & LOVELY HEALTHY HAIR RELAXER KITS 11.0 61.7

CARSON DARK & LOVELY WOMEN'S HAIR COLORING 10.7 9.7

CARSON MAGIC DEPILATORIES 8.8 2.0

41 ALIGN 65.7

MINERAL SUPPLEMENTS 57.7 -11.8

STOMACH REMEDY TABLETS 4.1 -6.2

LAXATIVE TABLETS 3.9 321.2

42 E.L.F. 65.4

STUDIO MAKEUP APPLICATORS 6.0 63.5

PROFESSIONAL MAKEUP APPLICATORS 4.3 1.3

EYE SHADOW 4.1 -8.1

43 CLEAR EYES 64.7

EYE/LENS CARE SOLUTIONS 48.8 6.7

CONTACT LENS RELIEF EYE/LENS CARE SOLUTIONS 4.0 10.3

COOLING COMFORT EYE/LENS CARE SOLUTIONS 5.6 148.0

44 TOM’S OF MAINE 64.6

TOOTHPASTE 21.2 27.0

DEODORANTS 12.6 22.4

NATURAL LONG LASTING CR DEODORANTS 6.9 -9.0

45 NAIR 64.4

DEPILATORIES 45.5 30.1

SHOWER POWER DEPILATORIES 9.0 -17.6

SENSITIVE FORMULA DEPILATORIES 2.5 -35.7

46 L’IL CRITTERS 64.4

GUMMY VITES MULTIVITAMINS 39.4 -2.7

MINERAL SUPPLEMENTS 9.6 105.8

47 CLEARBLUE EASY 64.3

CLEARBLUE PREGNANCY TEST KITS 39.2 302.6

OVULATION PREDICTION KITS 16.0 NA

EASY PREGNANCY TEST KITS 5.6 -81.1

48 THERMACARE 63.7 -3.7

49 NEXT CHOICE 63.5 -29.0


Continued on page 5

brandsNiche top 100

Longtime niche marketer Majestic Drug recently added a

sleep-friendly solution for relieving tooth sensitivity. Called

Senzzzzz Away, the product is clinically proven to eliminate

tooth sensitivity from cold, sweets or heat. And it’s a niche

product friendly to the wallet — one treatment is good for

six months.

Tom’s of Maine is a strong participant in the natural oral

care niche. Most recently the company launched its Nat-

urally Clean tootbrush. Made from a plant-based handle

instead of petroleum, the Naturally Clean toothbrush also

is dye-free and has multi-height bristles to clean between

teeth and along the gum line. To celebrate the launch,

Tom’s of Maine is inviting consumers to tweet their pledge

to make a switch to @TomsofMaine using the hashtag

#naturallyclean.

Beauty brand Wet ‘n Wild took 2012 by storm by signing

international pop culture icon Fergie as its first global beauty

ambassador and has now announced the launch of the first

line from the collaboration. Enter Fergie by Wet ‘n Wild

nail color collection, which features 24 shades developed

in partnership with the superstar.




50 AMERICAN CREW $63.3

HAIR STYLING/SETTING GEL/MOUSSE 35.3 8.5%

FIBER HAIR STYLING/SETTING GEL/MOUSSE 12.4 10.0

REGULAR SHAMPOO 9.8 -1.5

51 BIORE 62.8

FACIAL CLEANSERS 40.9 21.1

ACNE TREATMENTS 8.6 NA

ULTRA FACIAL CLEANSERS 5.9 -10.0

52 VAGISIL 62.3 15.1

53 CUREL 61.7

ULTRA HEALING HAND & BODY LOTION 21.2 3.7

DAILY MOISTURE HAND & BODY LOTION 13.1 -12.1

CONTINUOUS COMFORT HAND & BODY LOTION 10.2 -4.4

54 GERM X 61.4

HAND SANITIZERS 58.8 -8.0

HANDISANI HAND SANITIZERS 3.2 147.4

GERM BLASTER HAND SANITIZERS 3.2 -2.0

55 NATROL 60.9


1 & 2 LETTER VITAMINS 10.8 220.1

CARB INTERCEPT WEIGHT CONTROL CANDY/TABLETS 3.6 -2.0

56 CURAD 60.6

FIRST AID TAPE/BANDAGE/GAUZE/COTTON 22.5 63.6

PRO GAUZE FIRST AID TAPE/BANDAGE/GAUZE/COTTON 9.0 287.2

CLASSIC CARE FIRST AID TAPE/BANDAGE/GAUZE/COTTON 6.4 -25.7

57 FLEET 58.4

LAXATIVE TABLETS 17.6 -4.2

ENEMA LAXATIVE/STIMULANT LIQ/PWD/OIL 12.5 -3.8

LAXATIVE/STIMULANT LIQ/PWD/OIL 12.1 24.5

58 PEDIACARE 58.0

NTERNAL ANALGESIC LIQUIDS 24.3 26.3


COUGH SYRUP 5.9 60.0

59 NATURE'S WAY 57.8

ALIVE MULTIVITAMINS 34.4 58.9


EFAGOLD LIQUID VITAMINS/MINERALS 2.3 87.2

60 ORGANIC ROOT STIMULATOR 56.5

HAIR RELAXER KITS 15.9 -16.1

HAIR CONDITIONER/CREME RINSE 13.4 -4.4


61 DESITIN 56.4

MAXIMUM STRENGTH BABY OINTMENTS/CREAMS 29.4 4.8

CREAMY BABY OINTMENTS/CREAMS 18.7 -1.8

RAPID RELIEF BABY OINTMENTS/CREAMS 3.8 -1.8

consumer-marketing budget to ensure success during the first six months on the shelf. Retailers have no patience and will discontinue new brands if they are not performing up to their minimum sales ex-pectations within six months. Without a significant consumer-market-ing budget and in-store promotional budget, the odds a retailer will take a chance on a brand are slim. This is a challenge for small- to mid-sized companies.

DSN: onCe a Small or medium-Sized Brand BreakS through, hoW do you Stay relevant and top-of-mind With the re-tailer, and make Sure you’re not Churned out in the next Category revieW?

maCk: The best smaller brands create a trusting bond between their consumers and their retail partners. They stay relevant with their retail partners by sharing special knowledge, passion and hidden insights that others don’t offer. They also are more agile than their larger com-petitors, creating custom solutions for each retailer — addressing their unique shopper needs. They go deeper, are more specialized and are more flexible than their competitors.



62 WILKINSON SWORD $55.1

TECH 3 DISPOSABLES 17.9 -1.0%

OASIS DISPOSABLES 15.0 -23.1

CLASSIC DISPOSABLES 9.9 -8.7

63 CORICIDIN HBP 54.6

COLD/ALLERGY/SINUS TABLETS/PACKETS 52.0 1.0


64 BAN 52.7 -1.5

65 PURE PROTEIN 52.2

WEIGHT CONTROL/NUTRITIONALS LIQ/PWD 49.6 39.9

PLUS WEIGHT CONTROL/NUTRITIONALS LIQ/PWD 2.1 162.3

66 ARRID 52.1

EXTRA EXTRA DRY DEODORANTS 25.2 -14.4

EXTRA DRY DEODORANTS 13.5 -6.9

EXTRA EXTRA DRY ULTRA CLEAR DEODORANTS 13.4 28.6

67 WHITE RAIN 51.9


HAIR SPRAY/SPRITZ 14.6 19.2

REGULAR SHAMPOO 3.6 -21.0

brandsNiche top 100

Continued on page 8


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Finding the right representation in today’s market-

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Elias Shaker & Co. can offer support, expertise and

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To discuss your needs, please contact either

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www.EliasShaker.com

EliasShaker 3x3 DSN 23013.indd 1 4/23/13 11:20 AM


68 UNISOM $51.3

SLEEPGELS SLEEPING AID TABLETS 26.2 10.7%

SLEEPTABS SLEEPING AID TABLETS 13.8 -2.3

SLEEPMELTS SLEEPING AID TABLETS 4.4 -6.1

69 AZO 51.2

STANDARD INTERNAL ANALGESIC TABLETS 23.8 3.8

CRANBERRY MINERAL SUPPLEMENTS 14.0 8.6

YEAST ALL OTHER FEM. HYGIENE/MED. TREATMENTS 9.1 10.2

70 PAUL MITCHELL 51.0

SUPER SKINNY HAIR CONDITIONER/CREME RINSE 3.2 -2.5

AWAPUHI SHAMPOO REGULAR SHAMPOO 2.8 2.4

COLOR PROTECT REGULAR SHAMPOO 2.8 25.8

71 MILANI 50.4

RUNWAY EYES WET DRY EYE SHADOW 3.3 -24.1

RUNWAY EYE SHADOW 3.2 -2.3

BAKED BLUSH 3.1 110.0

72 TONE 50.1



73 SELSUN BLUE 49.2

DANDRUFF SHAMPOO 38.4 1.4

NATURALS DANDRUFF SHAMPOO 8.2 0.2

2-IN-1 DANDRUFF SHAMPOO 2.6 -8.5

74 SIMPLE 48.5

FACIAL CLEANSERS 31.9 NA

FACIAL MOISTURIZERS 10.7 NA

FACIAL ANTI-AGING 4.0 NA

75 LITTLE REMEDIES 48.4

NOSES NASAL SPRAY/DROPS/INHALER 17.0 -0.5

TUMMYS ANTACID LIQUID/POWDER 8.3 102.6

FEVERS INTERNAL ANALGESIC LIQUIDS 8.0 45.5



76 MIDOL $48.4

FEMININE PAIN RELIEVERS 46.8 -0.7%

PM FEMININE PAIN RELIEVERS 1.5 -10.9

77 ALLI 48.3 -44.6

78 I-CAPS 48.0

MULTIVITAMINS 38.9 16.9

AREDS MULTIVITAMINS 8.4 -12.4

79 EFFERDENT 46.4

DENTURE CLEANSER/TABLETS 28.0 -10.5

PLUS DENTURE CLEANSER/TABLETS 13.7 3.0

POWERCLEAN DENTURE CLEANSER/TABLETS 2.7 NA

80 CULTURELLE 46.1



ANTACID TABLETS 14.7 12.2

81 MEDERMA 45.4

FIRST AID OINTMENTS/ANTISEPTICS 36.6 2.3

FADE/BLEACH 8.0 -26.9

82 BARBASOL 45.0

SHAVING CREAM 41.8 6.2

BEARD BUSTER SHAVING CREAM 3.1 31.4

83 EOS 44.0

THE EVOLUTION OF SMOOTH LIP BALM/COLD SORE MEDICATION 31.5 93.7

LIP BALM/COLD SORE MEDICATION 4.5 258.3

THE EVOLUTION OF SMOOTH SHAVING CREAM 4.5 15.2

brandsNiche top 100

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Seeking RepReSentation in the S.W.? pinnacle StandS out

• Industry leader in introducing branded and innovative new products in the Southwest for over 15 years

• Hands-on account coverage of leading Mass Retailers, Food, Drug, Military, and Specialty Accounts

• Dedicated professional sales team in the Southwest covering Arkansas, Texas, Oklahoma, Kansas, Louisiana, and Western Tennessee

• In-depth experience in Health & Beauty Care, General Merchandise, Private Label, Food, School Supplies, and Housewares categories

• Ongoing peer recognition for outstanding achievement in distribution and sales

call 972-596-1117 ext. 11or e-mail: [email protected]

SEEKING REPRESENTATION IN THE S.W.? PINNACLE STANDS OUT

• Industry leader in introducing branded and innovative new products in the Southwest for over 15 years

• Hands-on account coverage of leading Mass Retailers, Food, Drug, Military, and Specialty Accounts

• Dedicated professional sales team in the Southwest covering Arkansas, Texas, Oklahoma, Kansas, Louisiana, and Western Tennessee

• In-depth experience in Health & Beauty Care, General Merchandise, Private Label, Food, School Supplies, and Housewares categories

• Ongoing peer recognition for outstanding achievement in distribution and sales

call 972-596-1117 ext. 11or e-mail: [email protected]

SEEKING REPRESENTATION IN THE S.W.? PINNACLE STANDS OUT

For more information, contact: David Sullivan 972-596-1117 ext.11 • [email protected] Lamping 504-288-6455 • [email protected]

• Industry leader in introducing branded and innovative new products in the Southwest for over 25 years• Hands-on account coverage of leading Mass Retailers, Food, Drug, Military, and Specialty Accounts• Dedicated professional sales team in the Southwest covering Arkansas, Texas, Oklahoma, Louisiana, and Western Tennessee• In-depth experience in Health & Beauty Care, General Merchandise, Private Label, Food, School Supplies, and Housewares categories• Ongoing peer recognition for outstanding achievement in distribution and sales



93 GOODY'S $38.9

INTERNAL ANALGESIC TABLETS 36.6 11.8%

PM INTERNAL ANALGESIC TABLETS 2.3 0.4

94 E.P.T PREGNANCY TEST KITS 38.5 -12.0

95 SHEER BLONDE 38.4

GO BLONDER REGULAR SHAMPOO 6.4 27.9

GO BLONDER HAIR CONDITIONER/CREME RINSE 5.4 25.0

GO BLONDER HAIR STYLING/SETTING GEL/MOUSSE 3.6 -5.0

96 PURELL 36.5

HAND SANITIZERS 28.7 25.6

ADVANCED HAND SANITIZERS 7.7 NA

97 INFUSIUM 23 36.4

MOISTURE REPLENISHER CONDITIONER/CREME RINSE 9.0 -12.4

REPAIR AND RENEW CONDITIONER/CREME RINSE 7.9 -5.2

MOISTURE REPLENISHER REGULAR SHAMPOO 5.5 -10.4

98 CITRUCEL 36.3

LAXATIVE/STIMULANT LIQ/PWD/OIL 20.9 6.4


99 COLACE 36.2 10.9

100 SURE 35.8

DEODORANTS 21.7 -0.3

FOR WOMEN DEODORANTS 10.5 -26.3

FOR MEN DEODORANTS 3.7 -24.6


84 CONAIR $43.6

GROOMING/SHAVING SCISSORS 23.9 -18.6%

STYLING ESSENTIALS GROOMING/SHAVING SCISSORS 9.5 6.2

FOOT CARE DEVICES 5.1 9.5

85 BIG SEXY HAIR 41.5

SPRAY & PLAY HAIR SPRAY/SPRITZ 12.9 30.2

SPRAY & PLAY HARDER HAIR SPRAY/SPRITZ 5.4 26.5


86 CHLORASEPTIC 41.3

SORE THROAT REMEDY LIQUIDS 19.2 -3.3

COUGH/SORE THROAT DROP 10.2 -12.8

MAX COUGH/SORE THROAT DROP 5.4 23.5

87 COMPOUND W 40.9

WART REMOVERS 25.7 3.6

FREEZE OFF WART REMOVERS 15.2 12.0

88 UNIVERSITY MEDICAL 40.5

ACNEFREE ACNE TREATMENTS 18.2 -15.3

ACNEFREE 24 HR ACNE TREATMENTS 6.3 378.1

ACNEFREE SEVERE ACNE TREATMENTS 5.8 -31.8

89 PERT 40.4

CLASSIC CLEAN REGULAR SHAMPOO 18.8 181.2

PLUS REGULAR SHAMPOO 7.0 162.8

PLUS HAPPY MEDIUM REGULAR SHAMPOO 3.5 -53.4

90 METHOD 40.4

LIQUID HAND SOAP 37.3 20.4

PURE NAKED LIQUID BODY WASH/ALL OTHER 1.5 NA

91 BC INTERNAL ANALGESIC TABLETS 40.3 8.8

92 O.B. PRO COMFORT 40.0

TAMPONS 27.7 -6.1

PLUS COMFORT TAMPONS 12.3 -0.7

brandsNiche top 100


brandsNiche top 100

Curt BehrenS, p2B: Sales success at retail is the only way to stay relevant and on the shelf. When your product is accepted for placement at any retailer, the onus is on the manufacturer to create demand and drive consumption at retail. By whatever means nec-essary — co-op programs, local and national promo-tions, TV, radio, print or digital, PR, mommy bloggers, or word-of-mouth — it doesn’t matter which tactics you choose, as long as you pick the ones that cause consumers to purchase your product at retail.

SWanSon: One must stay relevant with the consumer first and under-stand their satisfaction level of the current value proposition, evaluate data and make the necessary changes to the consumer’s continuously moving needs. As for the retailer, understanding their consumer and designing brand and promotional support offerings that create an im-proved consumer experience, provide incrementality to the segment and support loyalty [is important]. The [Swanson Group] team works with our clients to ensure there is a strong, well-thought-out annual business plan, and then monitors quarterly to ensure objectives and de-liverables are being achieved, and if necessary, then makes adjustments.

BiernBaum: Actually, for some products, getting on the shelves might be the “easy” part. The real challenge is doing all the right things there-after to stay on the shelves and fight off all the other wannabe competi-tors, direct and non-direct. I am completely buoyant about sitting down with the retailer to be sure that all plans, expectations and execution are laid out together with the retailer, and then to follow the plan and stay in front with excellent written, verbal and face-to-face communications all year long. In addition, it’s important that we stay ahead of the curve all year long, constantly staying informed about other new launches, as well as what might be driving the retailer generally and specifical-ly day-to-day, week-to-week. … I have found that too many small- or medium-sized suppliers become too complacent once the product hits the shelves.

DSN: What do you think haS Been the BeSt neW niChe prod-uCt to emerge in the laSt year or tWo, and Why? Why do you think it WaS aBle to Break through, and What Can other Cpg CompanieS take aWay from that?

BehrenS: Alkalol is a 117-year-old start-up brand in continuous dis-tribution since 1894, which in the last two years has gained distribu-tion in more 30,000 retail doors. Previously available only behind the counter or by special order through a pharmacy, Alkalol committed to becoming a traditional OTC sinus wash brand three years ago. They developed a retail-friendly package, leveraged their existing loyal and very passionate consumer through Facebook and Twitter, engaged an effective public relations campaign and invested in “live read” radio promotions in top markets. Today Alkalol is bringing incremental prof-its and consumers to retail and is the fastest-growing SKU in the emerg-ing nasal wash category.

malmBorg: One of the top niche brands is Organix shampoo and con-ditioners. They were able to break through because they had a great package, great formulas and they gave the shoppers a reason to try the products with their “try me free offer.” They also continually renovate the brand with new formulas that are on-trend with consumers.

maCk: It is hard to ignore the brand success and growth of Chobani yogurt, Ricola’s Dual Action Drops, Think Thin protein bars, Sundial Brand’s SheaMoisture products and Purell Advanced Formula. Each of these brands have truly connected with their core consumer, and are excellent examples that dark-horse brands sneak up on competitors because they have a clear brand identity, listen intently to their cus-tomers, allow their fans to bring forward their message, and use speed and agility to their advantage while aligning with the larger societal trends. They are run by leaders who believe their products serve a larger purpose.

DSN: What adviCe do you have for retailerS to Bring more ex-Citement to the Shopping experienCe? hoW do you think Suppli-erS Can help?

BruCe funk, eliaS Shaker & Co.: I think retailers need to keep giving their consumers a good selection of items within a category, as well as right-priced, right-promoted strategies to move product off the shelf. Suppliers need to help support those programs, as well as offer new ideas that will create win-win-win situations.

lamping: Use of attractive store displays in well-merchandised, im-maculate stores enhances the shopping experience. Suppliers can make sure their displays are appropriately sized and durable with eye-catching graphics.

malmBorg: Innovative merchandising solutions that can be scaled and interactive with consumers, and capitalizing on social media — Face-book, Twitter and mobile apps. Suppliers should continue to develop opportunities based on current trends and bring forward to the retailer. The world is changing every day, and suppliers need to understand just because it was “no” last year, that doesn’t mean “no” this year. Do not filter for the retailer — bring all options forward.

raiSSen: It would be great to see retailers carve out a section of the store for innovative products, even if it were to be done on a regional basis. I know this seems simple, but with the shelf space at a premium, it always comes down to return on investment. Not just the ROI on shelf space, but the costs associated with inventory and logistics as well. Some progress has definitely been made in this area with “As Seen on TV” sections in some stores, but this is limited. Suppliers would need to limit the downside for retailers by promoting their products to the retailers’ customers, as well as by providing for an easy way for retailers to handle returns.

DSN: Where do you think niChe BrandS are getting the moSt


drugStoreNewS.com may 13, 2013 • 9

roi from their marketing Spend theSe dayS?

funk: Conventional marketing and consumer advertising — print, ra-dio and TV — always will have its place and can be extremely effective. But in terms of reaching the consumer, that may not always be an option for the smaller niche vendor. I think there needs to be an increased ef-fort put on social media marketing, which if done correctly, can be quite effective. Marketing as well to the professional trade — if applicable to the product — while sometimes taking more time, also can be effective. Trade shows, such as ECRM, I think also are an effective use of marketing dollars. Lastly, it is important to participate in the retailers’ programs, as they can help build the brand from within.

raiSSen: We have been very successful using a direct response approach to create awareness and drive trial. The model works well because it pro-vides for affordable advertising that generates some immediate sales and helps companies with their cash-flow requirements. Most products do not make money in direct response these days; however, a solid cam-

paign can create large-scale awareness that, in turn, drives consumers to look for the product. With most direct response campaigns, even with the proliferation of Internet shopping, only about 8% to 12% of the sales come directly to the company and the remaining 90% is done at retail. Provided a company can sustain the investment spending in the begin-ning of a campaign, once they get to retail they will be able to capitalize on the 90% of consumers who are retail shoppers.

SWanSon: Most companies only look within their own toolbox and don’t provide a full consumer solution on their own. Our team high-ly recommends companies look outside to find companies that have complementary products that could provide a bigger consumer solu-tion when combined [and] more grassroots initiatives where you could share costs, improve frequency in touching the consumer, as well as potentially making contact with known users of your product. Com-bine advertising events, cross coupon [and] joint in-store marketing — [in other words,] co-create an improved experience for the consumer and retailer.

The Swanson Group (TSG) offers a vertical sales solution specializing in health and wellness, diagnostics, personal care and private brands. TSG utilizes a number of practices driving Smart Growth, including facilitating a “Deep Dive” strategy and Retailer Co-Creation Innovation Meetings. Their proprietary Elevation Model business development system assists clients in creating a differentiated blueprint for success.

TSG also leads consultative initiatives for clients wanting to create a more dynamic position on a national, class of trade or account-specific basis, improving their strategic positioning. Their solution includes guiding and elevating relationships with retail influencers, facilitat-ing the design and communication of sales strategy, and leading store brand positioning while managing all tactical daily broker responsibilities. To discuss how TSG can grow your business, call Rich Swanson, Ric Durr or Dan Mack at (847) 850-7783.

THE SWANSON GROUP

Pinnacle Sales & Merchandising’s major focus is in the health-and-beauty aid, food and private-label categories for a leading mass retailer, as well as H-E-B, SAJ Distributors, military accounts, Brookshire’s, Fred’s and specialty stores, including Michael’s, Hobby Lobby and The Container Store. The company is one of the few that covers the Southwest, with six salespeople, all with at least 15 years of experience in the industry.

Pinnacle can help small- to mid-sized manufacturers with everything from product launches to designing promotions, retail merchandising and pricing strategies. Pinnacle associates serve on several broker advisory committees and act as category captains at several major retail accounts.

The company has been successful in launching such niche brands as Breathe Right, Purell and Ginsana, and represents such companies as Inverness, Aso, Hyland’s, Implus, Tec Labs, Blaine Labs and Taro.

PINNACLE SALES & MERCHANDISING

InterQuantum, headed by Anthony Raissen, was created by entrepreneurs for entrepreneurs to bridge the gap between manufacturers and consumers. The company combines innovative strategies and disciplines to help clients to get their product on the shelf, as well as create con-sumer awareness and demand to maximize retail sales and build brands.

Their list of services includes managing the overall retail strategy and sales force, packaging development, point of sale and sales material design, developing promotional programs, market research, new product and line extension development, pricing analysis, controlling sales costs, and trade show setup and management.

InterQuantum clients range from national category leaders to start-up companies looking to break into retail distribution. The company works with food, drug, mass, club, health food, convenience and specialty accounts. InterQuantum works as “the organization behind your organization.” They provide a complete infrastructure and menu of services and become your “right arm.”

INTERQUANTUM

behiNd the braNds


Hands and feet, meet relief!

www.brownmed.com

Untitled-1 1 4/24/13 11:43 AM

brandsNiche behiNd the braNds

Mack Elevation Forum is a sales strategy, train-ing and coaching agency that helps organizations get to the root of customer alignment and growth challenges through consulting and senior manage-ment group forums. Mack Elevation Forum helps organizations dive deeper into their business, un-covering hidden assets and elevating customer engagements driving growth.

One of the unique facets of the Mack Elevation Forum is the Elevation Forum executive share

group and advisory meetings. The Elevation Forums gather three times per year and are attended by top senior sales and marketing leaders within the health and wellness sector. The energetic meetings expand an executive’s in-dustry and leadership awareness, while providing a special access to peers and industry leaders who are creating today’s best practices. It is an industry “think tank” for many of the emerging companies within the industry.

On Aug. 9 in Las Vegas, prior to NACDS Total Store Expo, Mack Elevation Forum is introducing a special Elevation Forum event designed for leading sales and marketing leaders looking to take their companies to new heights. The event is called “7 Ideas to Create the Future.” The company said, “each of the leaders who attend the forum is already winning, but continue to look for an edge.”

If you are looking for an edge in your customer alignment or your sales strate-gy, contact Dan Mack at (630) 607-2774 or visit MackElevationForum.com.

MACK ELEVATION FORUM

David Biernbaum provides across-the-board consulting, brand and business development, national sales and marketing expertise, industry leadership, equity development, in-depth market-ing savvy and thousands of industry connections, all at a sensible outsourced cost. Biernbaum also provides right size national sales and broker man-agement that fits and gets results. Biernbaum spe-cializes with brands delivering innovation, product differentiation and on-the-shelf productivity.

Biernbaum and his teams have brought or influenced more than 200 highly productive successful consumer goods to the marketplace since 1977. Just to name a few: Aquafresh, Oral-B, Clear Eyes, Selsun Blue, Burt’s Bees, Mineral Ice, Prilosec, Sonicare and, more recently, SmartMouth, Australian Dream Ar-thritis Cream, ZarBee’s Cough Syrups, TriCalm and TheraBreath. Biernbaum’s professional background includes positions or consulting roles at Glaxo, Ab-bott Labs, The Gillette Co., Vi-Jon Labs, Zooth, Procter & Gamble and many others, ranging from innovative start-up’s to industry giants. Biernbaum pro-vides expertise and leadership at ECRM, NACDS and GMDC, and has strong ties with the trade media and industry social media. Biernbaum founded the Consumer Goods & Retail Professionals social media groups on LinkedIn and Facebook, now with more than 38,000 members.

DAVID BIERNBAUM & ASSOCIATES

Elias Shaker & Co., headquartered in the Chicagoland area, has been representing vendors to the retail and wholesale trades since 1924. Their proud heritage keeps them focused on providing outstanding, reliable ser-vice to the vendors they represent and the accounts they call on.

With their extensive experience and knowledge, Elias Shaker & Co. can assist vendors in building their business by offering new ideas, creative ap-proaches and effective marketing and merchandising programs, regardless of whether the product has never been presented to the trade or has already been well established. For more information, visit www.eliasshaker.com.

ELIAS SHAKER


National Sales Solutions specializes in healthcare-related products and works with small- to medium-sized manufacturers. Its philosophy is simple: the client comes first. A team of six field sales managers and a network of more than 40 independent brokers cover all FDM accounts in the United States. The NSS management team has more than 160 years of experience working for such consumer product giants as P&G, Revlon and Bristol-Myers. Their experience in sales, marketing, administration and promotion ensures fast distribution in the retail chains. NSS president Ron Otto, along with partners Jim Lewis, Tom Fraley and Chuck Robin-son, has a solid track record of success with both niche and mainstream

product lines. They limit the firm’s number of clients to ensure all receive the attention they deserve. For more information, visit NationalSalesSolutions.com.

NATIONAL SALES SOLUTIONS

Feminine HealthStarts Here

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Pre-Seed Fertility-Friendly Lubricant uniquely meets the needs of your female shoppers who are ready to have a baby.

Grow category sales and profi ts by off ering Pre-Seed Fertility-Friendly Lubricant to your shelf!

Pre-Seed® Fertility-Friendly™ Lubricant is now part of the Lilʼ Drug Store Products family!

Untitled-1 1 4/24/13 11:41 AM

Founded in 1921, Morgan & Sampson USA evolved from a West Coast sales agency to a national sales and marketing or-ganization. Its 11 U.S. offices are strategically located for accessi-bility to major retailers. Its primary focus is food, drug, mass, club, home improvement, stationary, pet and e-commerce. The com-

pany is fortunate to represent established manufacturers, but has the passion and patience to work with companies in the start-up phase. Its level of involvement can include assis-tance in graphics, product packaging, point of purchase and the various elements of shopper marketing.

When considering a fixed-cost alternative to a national sales force, the company’s strategic advantage is that all sales calls are made by a Morgan & Sampson USA salaried sales professional. They do not rely on sub-brokers to make key account presentations. Advanced IT provides all aspects of communication, including a proprietary information portal, accessible by their principals for up-to-date status reports. Its 200,000 sq. ft. of warehousing with advanced logistics are located in Southern California.

MORGAN & SAMPSON USA


.com

Untitled-1 1 4/24/13 11:45 AM

brandsNicheBio-Oil has been the winner of 85 skin care awards since its global launch in 2002, the company said. Bio-Oil is clinically proven to improve the appear-ance of scars, stretch marks, uneven skin tone and aging skin, according to the company. Bio-Oil’s unique formulation, which contains the breakthrough ingredient Purcellin Oil, is also effective for use on dehydrated skin. Bio-Oil exceeded $30 million in retail sales in the United States in 2012 and is poised for further growth with the launch of the third size this year.

Bio-Oil

products

Calorease, which is sold in convenient 90- and 180-count packages, uses naturally derived fiber to bind and reduce fat. Calorease contains FBCx, a patented fiber that can bind up to nine times its weight in dietary fat, preventing the fat and its calories from being digested, according to the company. This is far superior to typical fibers that bind at a 1:1 ratio. When used as directed, no side effects are reported, the company said. Calorease reduces the absorption of up to 500 calories a day without the restrictions of a low fat diet.

Calorease

ChopSaver, the all-natural, herbal lip care formula created by professional trumpeter Dan Gosling, is poised to break out of the music niche and into mass retail. Originally created for the lip care needs of people who play a wind or brass instrument, ChopSaver lip balm contains a combination of organic oils and butters and herbs known for their healing, therapeutic qualities.

Musician or not, anyone looking for superior lip protection will appreciate the ChopSaver differ-ence, according to the company. Now recommended by dermatologists, ChopSaver delivers dra-matic relief for dry lips for a truly refreshing lip experience, the company said. ChopSaver offers customers high quality and high value. For more information, visit chopsaver.com or contact Gosling at (877) 346-0951 or [email protected].

ChopSaver

Zapzyt skin care products give acne sufferers a personalized, afford-able approach to acne. Zapzyt Acne Treatment Gel, Zapzyt Acne Wash and Zapzyt Pore Clearing Scrub are a safe, effective and economical solution to teenager’s acne problems, according to the company. The dermatologist recommended formulas are proven, effective solutions for acne. Zapzyt is marketed through social media, FSI’s and national print. For more information, visit zapzyt.com.

Zapzyt

Neat ZoriNeat’s Zori is a casual flip-flop with all the benefits of an orthotic incorporated into the sole. Doctors are now recommending these flip-flops for people who suffer from lower back pain, according to the company. The Zori features two molds that can be worn inside and out, a heel cup, arch support and a metatarsal pad. They are available in two colors in sizes 6 to 12. For more information, visit neatfeat.com.

A Value Added Sales and Service Organizationproviding fact based sales and marketing presentations with team supported programs that are

designed to exceed the expectations of our retailers, distributors and manufacturers.

For more information, call 401.333.1290. KKM, 117 Century Dr., Woonsocket, RI 02895

Kowa Health Care America Inc. is making its U.S. retail debut with two new supplements. NutriDiet combines probiotics, prebiotics and green tea catechins to promote intestinal health while also helping to burn fat and maintain a healthy weight balance, the company said.

Okinawa Life contains three essential ingredients — soy isoflavones, zedoary and goya — from the distinctive diet of the Okinawan people, who live an average of 86 years and enjoy a diet rich in these indigenous super nutrients.

Kowa

Made with the patented and tested ingredient NEM, Ad-vanced Joint Care NEM Eggshell Membrane is a revolutionary formula that supports joint comfort and flexibility†, starts to work in as little as 7 to 10 days† and helps increase mobility and range of motion†, according to the company.

Since 1922, Jamieson has been manufacturing vitamins and supplements in small batches, using the most natural, pure ingredients, the company said. Jamieson’s 360 Pure Quality Assurance protocol is the brand’s commitment to safe, premium, formulations that consumers have trusted for more than 91 years. For more information, visit Jamiesonvitaminsusa.com.

Jamieson

Perfecta Products Inc., the national developer and distributor of Zim’s naturally based consum-er products, is receiving high marks for its niche product base. Amid the harsh winter months, bloggers across the country took notice of Zim’s Crack Creme for its unmatched ability to soothe dry, cracked skin, the company said.

Whether battling old man winter or addressing stubborn areas, the herbal cream con-

tinues to be recognized for its moisturizing benefits. This is no surprise to the specialized products company, which first introduced Zim’s Crack Creme more than 60 years ago.

Perfecta’s focus on niche products stems from a heritage of innovation with formulat-ing naturally based products that work as promised, according to the company. Perfecta distributes more than 25 over-the-counter products for pain relief, skin care, lip care, diabetic living and first aid for improving quality of life. Recently the company launched Zim’s Maximum Heat following the popularity of Zim’s Max-Freeze for topical pain relief. For more information, visit zimsusa.com.

Perfecta

As cough and cold experts for more than 160 years, Smith Brothers is known for making innovative and great tasting products, and the iconic brand continues to stand for innovation in over-the-counter health and wellness to this day. From Smith Brothers cough and throat drops to Daily C, Zinc Boost and Replenish Electrolyte drops, Smith Brothers Co. manufactures and markets some of the most innovative and great tasting cough and cold remedies and nutritional supplements in the world, according to the company. Smith Brothers is also a premier contract and private-label manufacturer of high quality, cough and cold remedies, nutritional supplements and specialty confection.

Smith Brothers


ZenTrip is the faster, easier, longer-lasting motion sickness re-lief product, the company said. The discreet, individually wrapped flavored strip can be taken without liquid anytime, anywhere for up to 24 hours of minimal drowsiness relief. In the air, on the water or in the car, ZenTrip is the best travel insurance value available.

ZenTrip

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. NEM is a registered trademark of ESM Technologies, LLC.

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